{"id":23580,"date":"2020-12-08T10:00:33","date_gmt":"2020-12-08T02:00:33","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=23580"},"modified":"2023-03-08T14:57:15","modified_gmt":"2023-03-08T06:57:15","slug":"how-to-use-google-keyword-planner-for-paid-search-advertising","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-use-google-keyword-planner-for-paid-search-advertising\/","title":{"rendered":"How To Use Google Keyword Planner (For Paid Search Advertising)"},"content":{"rendered":"

Keyword research is the first step to a successful search engine optimisation (SEO) campaign. However, did you know that keyword research also plays a significant role in search engine marketing (SEM)?<\/span><\/p>\n

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Similar to SEO, the goal of <\/span>SEM<\/span><\/a> is to boost traffic. The difference between SEO and SEM is that the latter aims to drive paid traffic to your website quickly. With SEM, you can help your website grow traffic in an instant, thanks to efficient marketing strategies, including pay-per-click (PPC) advertising.<\/span><\/p>\n

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PPC advertising, also known as paid search, is a strategy that falls under SEM. It is a model of marketing that involves the use of search engines like Google and Bing to show ads and reach a targeted audience. <\/span><\/p>\n

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Part of paid search advertising is bidding on the right keywords, which means you have to do keyword research as well. In that case, try using Google Keyword Planner for your SEM and PPC campaigns.<\/span><\/p>\n

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Why Should You Use Google Keyword Planner?<\/h2>\n

Since keyword research is essential for SEO, SEM, and PPC, you should consider using Google Keyword Planner. Google Keyword Planner is a free tool that you can use to research keywords and discover the estimated searches received per keyword along with the cost required to target each one.<\/span><\/p>\n

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When it comes to keyword research for paid search advertising, Google Keyword Planner is, without a doubt, something you should consider. Not only is it free, but Google Keyword Planner can help you lay the perfect groundwork for making a successful marketing campaign.<\/span><\/p>\n

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In summary, Google Keyword can help you in many ways, such as:<\/span><\/p>\n

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