The pandemic has changed Singapore, not only in terms of public safety but also the way businesses operate.<\/span> Online shopping<\/span> has risen in popularity over recent years, perhaps even more in years to come.<\/span><\/p>\n <\/p>\n Let us look at the current state of <\/span>online shopping in Singapore<\/span> and discover how you can adopt the latest <\/span>e-commerce trends<\/span> for your <\/span>e-commerce and improve your SEO.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Many things have changed since the start of the new decade, no thanks to COVID-19. Everyone, including businesses, had to go through a few setbacks and adapt to changes brought about by the pandemic.<\/span><\/p>\n <\/p>\n Less than a couple of years ago, we discussed the current <\/span>trends online shopping in Singapor<\/span>e that surfaced during the beginning of 2021. For instance, we have discovered that brick-and-mortar stores use social media such as Facebook for marketing to attract more customers and expand their online presence.\u00a0<\/span><\/p>\n <\/p>\n We also found out that <\/span>middle-class consumers are leading the way for<\/span> ecommerce <\/span>growth <\/span>in Singapore<\/span><\/a>.\u00a0 J&T Express has shared that around <\/span>97% of internet users in Singapore<\/span><\/a> have purchased at least once.\u00a0<\/span><\/p>\n <\/p>\n With artificial intelligence (AI) being a significant asset and most people considering the internet as a source of information, there is no doubt that e-commerce is dominating the marketplace in 2022.<\/span><\/p>\n <\/p>\n However, looking back at these trends from the present day, can we still say that these trends have shaped the <\/span>e-commerce industry in Singapore<\/span> for the better? Despite the ongoing COVID-19 affecting most businesses in 2022, the pandemic has proven that online shopping should be part of the norm. You can expect that online shopping will become more prevalent in years to come.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n These are the leading items purchased online in Singapore as of June 2022, according to <\/span>Statista<\/span><\/a>.<\/span><\/p>\n <\/p>\n Gone are the days when your only option was to go to a grocery store in person to buy pantry supplies. As more businesses, especially food and beverage shops, shift to <\/span>e-commerce in Singapore<\/span>, you can shop online for meals and groceries.\u00a0<\/span><\/p>\n <\/p>\n According to<\/span> Statista<\/span><\/a>, the revenue for the Grocery Delivery segment is expected to reach USD845.30M in 2023. The COVID-19 pandemic has catapulted the demand for online grocery delivery. The same-day delivery and scheduled delivery were also the most sought-after service for online grocery delivery.<\/span><\/p>\n <\/p>\n <\/p>\n Most people cannot dispute how more convenient<\/span> online shopping in Singapore<\/span> has become than buying in person. Even though physical stores promote cashless payment options such as digital wallets, credit cards, or debit cards, more buyers prefer to purchase online since they can receive their parcel at their desired delivery location.\u00a0<\/span><\/p>\n <\/p>\n With online payments, you can purchase your products without using cash, making it more convenient to go shopping. Plus, in our current situation (pandemic), contactless payment is a lot safer and less risky for our health.\u00a0<\/span><\/p>\n <\/p>\n Currently, the most preferred payment method is via a digital wallet. <\/span>Straits Times<\/span><\/a> has even reported that digital wallets will most likely take over credit cards in the coming years because 27% of the Singapore market is forecasted to use digital wallets by 2024.<\/span><\/p>\n <\/p>\n And because of this new option for contactless payment, you expect the <\/span>e-commerce <\/span>industry <\/span>in Singapore<\/span> to grow further.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n Mobile devices are several times lighter and easy to carry around compared to laptops, so it is no surprise that the mobile internet users will climb from <\/span>5.39 million in 2022 to 5.68 million by 2025<\/span><\/a>.<\/span><\/p>\n <\/p>\n The growth of mobile internet users has an effect on mobile e-commerce revenue in Singapore. Based on Statista’s <\/span>research<\/span><\/a>, it will increase to over 6 billion USD by 2024.<\/span><\/p>\n <\/p>\n ALSO READ<\/b>: <\/span>E-Commerce Vs M-Commerce: What Is The Difference?<\/span><\/a><\/p>\n <\/p>\n For that reason, you can expect more online shoppers to purchase their goods from mobile phones and devices. The only way to accommodate them is to optimise your<\/span> e-commerce website design<\/span> and make it responsive.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n We have come a long way since the start of 2022. On the bright side, the future is looking more hopeful for the <\/span>e-commerce industry.<\/span> Statista estimated that <\/span>the Singapore e-commerce market in 2022<\/span><\/a> will rise to 7.29 billion USD this year.\u00a0<\/span><\/p>\n <\/p>\n Be on the lookout for these <\/span>best five online shopping trends in Singapore<\/span> for 2023:<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n If there is one thing that the pandemic has proven, it is the fact that<\/span> online shopping<\/span> is convenient and usually cheap. Fortunately, local brands such as in the <\/span>fashion industry<\/span><\/a> are rising in popularity lately, with more people shopping for high-quality goods made and distributed by Singaporean businesses.\u00a0<\/span><\/p>\n <\/p>\n Local brands are not just popular with locals but also with tourists.<\/span><\/a> With the easing of COVID-19 restrictions, local brands should expect some of their target audience will consider shopping in person after checking out their products or services on e-commerce websites.\u00a0<\/span><\/p>\n <\/p>\n As a local brand, the only way to increase your customer base online and in person is to optimise your e-commerce website to improve<\/span> local SEO in Singapore<\/span> for local search results. Subscribing to<\/span> local SEO services<\/span> is a good move in 2023.<\/span><\/p>\n <\/p>\n ALSO READ: <\/b>Local SEO: Why Is It Essential For Your Business?<\/span><\/a><\/p>\n <\/p>\n <\/p>\n Whether it is Apple or Samsung, most smartphones these days have voice search features. Most people use this feature to search for things they want to buy without typing their inquiries\u00a0 themselves. After all, they need to call their smartphone’s virtual assistants like Siri or Alexa to help them find what they want.\u00a0\u00a0<\/span><\/p>\n <\/p>\n KNOW MORE<\/b>: <\/span>The Ultimate Guide To Voice Search (And How it Impacts Your SEO)<\/span><\/a><\/p>\n <\/p>\n Given that 77% of consumers prefer voice search over typing, there is no doubt that voice search is changing<\/span> online shopping in Singapore<\/span>. According to <\/span>Statista<\/span><\/a>, voice search will become more popular in the coming years since its market rate will reach 27.16 billion USD by 2026.<\/span><\/p>\n <\/p>\n To guarantee your customers will find your products or services online, you should optimise your <\/span>e-commerce website design in Singapore<\/span> for mobile <\/span>voice search<\/span><\/a>. Ensure to include your physical address with your contact details and business hours to increase your chances of appearing more on search engine results pages (SERPs). Make sure to apply the best <\/span>e-commerce SEO<\/span> practices on your content to further optimise your content for voice search<\/span>. SEO services in Singapore<\/span> can help you tremendously in this department.<\/span><\/p>\n <\/p>\n <\/p>\n High-quality ads and commercials have always been a staple for digital marketing. After all, 78% of people are watching online videos weekly with an average of <\/span>16 hours of screen time<\/span><\/a>. Thus, it only makes sense to start an effective video marketing campaign.<\/span><\/p>\n <\/p>\n ALSO READ:<\/b> 5 Tips For Launching A Video Marketing Campaign<\/span><\/a><\/p>\n <\/p>\n Video marketing works for e-commerce because commercials or interactive videos are the best way to showcase your products online. You should know that high-quality images alone are not enough to convince your customers that your products are worth buying. In that case, you can create interactive videos that let customers know more about your products.<\/span><\/p>\n <\/p>\n <\/p>\n If you want your customers to view your products in the best way possible, try implementing augmented reality (AR). AR is becoming popular once again, and more brands are showcasing their products.<\/span><\/p>\n <\/p>\n LEARN MORE<\/b>: <\/span>Augmented Reality: Giving life to imagination<\/span><\/a><\/p>\n <\/p>\n For example, IKEA uses AR for its app to let customers know what their favourite home furniture and furnishings will look like in their very own homes. All you have to do is open the app, point your camera in any direction, and click on a product of your choice to envision its appearance, size, and shape of what the furniture looks like in person. Perhaps you can do the same for your products by using AR for your business?<\/span><\/p>\n <\/p>\n <\/p>\n Source: Courtesy Inter IKEA Systems<\/span><\/p>\n <\/p>\n Consider using AR to give your customers an unparalleled experience when demonstrating your products. It is the best way for your customers to get a closer look at your products without laying a hand at all.<\/span><\/p>\n <\/p>\n Besides AR, extended reality (XR) is the next biggest trend that will take the e-commerce industry by storm. <\/span>Here is how XR will change the reality for everyone.\u00a0<\/span><\/a><\/p>\n <\/p>\n <\/p>\n Online stores such as Shopee, Lazada, and Qoo10 are still the most popular <\/span>online shopping websites<\/span> in Singapore, but did you know that Facebook and Instagram are becoming fan-favourites as well?<\/span><\/p>\n <\/p>\n <\/p>\n This image is a screenshot from the <\/span><\/i>introduction of a customisable online shop<\/span><\/i><\/a>.\u00a0<\/span><\/i><\/p>\n <\/p>\n Social media sites such as Facebook and Instagram have their very own <\/span>online shopping <\/span>platform. Many businesses are trying to use these two to attract more customers to buy from them even on social media. Thus, expect more of these social media shopping sites to improve in terms of ecommerce.<\/span><\/p>\n <\/p>\n <\/p>\n The crusade for a cleaner and greener planet has become a commitment not only for consumers but for many brands as well. Many brands have expressed their conscious effort for sustainable production of their products and services.<\/span><\/p>\n <\/p>\n <\/p>\n Adidas is one of the many popular brands to have launched an <\/span><\/i>environmental pledge<\/span><\/i><\/a>.<\/span><\/i><\/p>\n <\/p>\n Millennials and Gen Z shoppers are also recognising these efforts through sustainable shopping and by patronising brands with environmental pledges.\u00a0<\/span><\/p>\n <\/p>\n In a <\/span>report<\/span><\/a>, 54% of Gen Z shoppers are more willing to spend 10% or more on sustainable products. In a separate <\/span>report<\/span><\/a>, 65% of Gen Z shoppers are planning to purchase more eco-friendly products in 12 months’ time.<\/span><\/p>\n <\/p>\n <\/p>\n Influencer marketing has already been in <\/span>Singapore market trends <\/span>for the past year, but its importance has never wavered. In fact, it has become more significant than before, especially with the continued growth of short video formats on social media platforms, like Facebook, Instagram, and TikTok.<\/span><\/p>\n <\/p>\n But if in the past years, influencers with millions of followers were the best choice, 2023 is all about investing in micro and nano influencers. Micro-influencers are internet personalities with a number of followers or subscribers landing between 1,000 and 1,000,000, while nano influencers with 100 to 10,000 followers or subscribers.<\/span><\/p>\n <\/p>\n
\nOnline Shopping Summary Of 2022<\/strong><\/span><\/h3>\n
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<\/p>\n
\nThe Current State Of Online Shopping In Singapore<\/strong><\/span><\/h3>\n
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<\/p>\n1. Food and Groceries Are The Most Popular Category Of Products Online<\/strong><\/h4>\n
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<\/p>\n2. Most People Prefer Cashless Payments<\/strong><\/h4>\n
3. Increase Of Mobile Online Shoppers\u00a0<\/strong><\/h4>\n
\n10 Online Shopping Trends For 2023<\/strong><\/h2>\n
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<\/p>\n1. Local Brands Are On The Rise<\/strong><\/h4>\n
2. Increase in Voice Search<\/strong><\/h4>\n
3. The Prevalence Of Video Marketing<\/strong><\/h4>\n
4. Rise Adoptions Of Augmented Reality<\/strong><\/h4>\n
![\"AR](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/09\/AR-USE-BY-IKEA.jpg\")
<\/p>\n5. Social Media Shopping Is Evolving<\/strong><\/h4>\n
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<\/p>\n6. Supporting Sustainable Shopping And Brands With Environmental Pledges<\/span><\/strong><\/h4>\n
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<\/p>\n7. Influencer Recommendations Matter<\/strong><\/span><\/h4>\n