{"id":23717,"date":"2020-12-29T10:00:58","date_gmt":"2020-12-29T02:00:58","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=23717"},"modified":"2023-03-08T10:26:32","modified_gmt":"2023-03-08T02:26:32","slug":"a-guide-to-conversion-rate-optimization-cro","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/a-guide-to-conversion-rate-optimization-cro\/","title":{"rendered":"A Guide To Conversion Rate Optimization (CRO)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Digital marketing is all about gaining leads, earning trust, and converting website visitors into customers. The only problem is that achieving all of these goals will require tons of different marketing strategies, such as search engine optimization (SEO), <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\">, and many more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Driving traffic to your website is one thing, but it is another to convert visitors into customers. It\u2019s not surprising since you cannot expect your website visitors to purchase your products immediately. Fortunately, one of the most effective <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> strategies is conversion rate optimization, also known as CRO, and it can help you convert those visits into sales!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"What-Is-Conversion-Rate-Optimization\">What Is Conversion Rate Optimization?<\/h2>\n<p><span style=\"font-weight: 400;\">Conversion rate optimization is a digital marketing strategy that focuses on attracting visitors to a website and converting them into customers. The goal of CRO is to convert visitors into customers by improving the user\u2019s experience on your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your conversion rate is not dependent on the number of purchases on your website. Any desired action on your website will count as a conversion, such as contacting your phone number, signing up for a free trial, creating an account, and many more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"What-Is-The-Purpose-Of-Conversion-Rate-Optimization-For-Your-Website\">What Is The Purpose Of Conversion Rate Optimization For Your Website?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23718\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website.png\" alt=\"Purpose Of Conversion Rate Optimization For Your Website\" width=\"500\" height=\"500\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website.png 500w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website-300x300.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website-150x150.png 150w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website-270x270.png 270w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website-271x272.png 271w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website-371x371.png 371w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website-345x345.png 345w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website-370x370.png 370w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website-375x375.png 375w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/12\/Purpose-Of-Conversion-Rate-Optimization-For-Your-Website-350x350.png 350w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">CRO offers similar benefits as other digital marketing strategies like <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\">, search engine marketing (SEM), and pay-per-click (PPC) advertising. Your goals revolve around optimizing the website and its quality of experience for visitors. To do so, you can follow some of the listed digital marketing practices below:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a compelling call to action (CTA) for your ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test your landing pages and figure out which ones perform the best<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on web pages that have the highest number of visitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your blog<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also, as mentioned earlier, conversions come in many different ways. Specifically, there are two types of conversions: macro and micro.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Macro conversions are those that result in sales and service queries, while micro conversions refer to exploring a website and browsing through a catalogue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Macro-Conversions\">Macro Conversions:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Revenue-based actions (sales, purchases, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscribing to a service<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Requesting a quote<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 id=\"Micro-Conversions\">Micro Conversions:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding products to a shopping cart<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exploring the products page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating an account<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigating through the website<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Encouraging your visitors to take any form of action on your website is considered a successful conversion. Of course, the primary objective of CRO is to boost sales and increase the number of purchases as much as possible. But gaining leads and converting them into potential sales is just as vital compared to getting macro conversions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"3-Strategies-For-CRO\">3 Strategies For CRO<\/h2>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Create-A-Call-To-Action\">1. Create A Call To Action (CTA)<\/h4>\n<p><span style=\"font-weight: 400;\">A relevant call to action or CTA is essential for ads, web pages, and any marketing asset. After all, your goal is to persuade your customers to make a purchase, so you have to put effort into your CTA by making it engaging and convincing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A text-based CTA is all you need to convince your audience that your products are worth purchasing. However, keep in mind that all calls to action should directly link to your products or services. You can convince your customers to contact your business or visit other pages on your website for more information.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Make your CTA relevant. Some people might not even read your entire article or web page, so provide your visitors with a helpful CTA that could encourage them to contact you or visit other web pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Recall-Previous-Customers-Or-Visitors\">2. Recall Previous Customers Or Visitors<\/h4>\n<p><span style=\"font-weight: 400;\">Not all of your website visitors are going to purchase your products or contact your business. There is a high chance that most people on your website will leave with no plans of returning. In that case, try to execute a few efficient retargeting strategies to recall previous visitors so you can convert them into customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Retargeting is the act of tracking previous visitors and sending them ads, thus allowing them to think twice about returning to your website. Engage with your previous website visitors to earn their trust. In the long run, retargeting is an excellent way to maintain a relationship with your customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3-Test-Your-Marketing-Assets\">3. Test Your Marketing Assets<\/h4>\n<p><span style=\"font-weight: 400;\">A\/B testing is an essential part of digital marketing and SEO. You need to find out if your marketing assets are performing well. That includes your website, ads, and many more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Run A\/B tests to determine which versions of your landing pages and ads are yielding the best results. A\/B testing is vital for your digital marketing campaign since it allows you to save money and avoid overspending.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"Conclusion\">Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Same with SEO, SEM, PPC advertising, and other digital marketing strategies, you should focus on gaining leads and conversions. Start by preparing your marketing campaign ahead of time, and consider working with an <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">SEO agency in Singapore<\/span><\/a><span style=\"font-weight: 400;\"> to help you out.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Feel free to <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">contact OOm<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for more information if you need help with SEO, SEM, and digital marketing.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is all about gaining leads, earning trust, and converting website visitors into customers. The only problem is that achieving all of these goals will require tons of different marketing strategies, such as search engine optimization (SEO), social media marketing, and many more. &nbsp; Driving traffic to your website is one thing, but it [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":23719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[20],"tags":[1040,1041,15,6,5,22],"class_list":["post-23717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-seo","tag-conversion-rate-optimization","tag-cro","tag-digital-marketing-2","tag-search-engine-optimization","tag-seo-2-2","tag-social-media-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/23717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=23717"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/23717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/23719"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=23717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=23717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=23717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}