{"id":23789,"date":"2021-01-08T10:00:30","date_gmt":"2021-01-08T02:00:30","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=23789"},"modified":"2024-11-05T16:58:15","modified_gmt":"2024-11-05T08:58:15","slug":"a-brief-guide-to-twitter-marketing-in-2021","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/a-brief-guide-to-twitter-marketing-in-2021\/","title":{"rendered":"A Brief Guide To Twitter Marketing In 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You can\u2019t discuss <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> without including Twitter in the mix. Twitter is one of the most active social media platforms worldwide in 2020, along with Facebook and Instagram.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Social media continues to grow in numbers. How will this affect Twitter? More importantly, how will this change the landscape of social media marketing on Twitter? First, let\u2019s see how Twitter performed well in 2020.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"Twitter-2020-A-Year-in-Review\">Twitter 2020: A Year-in Review<\/h2>\n<p><span style=\"font-weight: 400;\">2020 was a strong year for Twitter. There were around <\/span><a href=\"https:\/\/blog.hootsuite.com\/twitter-demographics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">340 million Twitter users worldwide<\/span><\/a><span style=\"font-weight: 400;\">, with 500 million Tweets posted every day. Millions of people used Twitter as a source of information, news, and entertainment. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also, most people on <\/span><a href=\"https:\/\/www.omnicoreagency.com\/twitter-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Twitter are millennials<\/span><\/a><span style=\"font-weight: 400;\">. Expect the Twitter community to mostly compose of younger people, from teenagers to young adults.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Another neat fact about Twitter in 2020 is that 85% of small to medium-sized businesses use Twitter to engage with more customers. It comes as no surprise since Twitter is an ideal platform for social media marketing and customer communication. You can respond to your followers or customers in real-time and expect timely responses as well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These statistics prove that Twitter served as a viable marketing platform for businesses in 2020. You can expect the same thing to happen in 2021. Keep an eye out for the latest trends on Twitter this year so you can adopt brand new social media marketing strategies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What are the changes in consumer behaviour that have brought Twitter to where it is today? Some of the marketing trends on Twitter last year include:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos, emails, and images are the most preferred types of content (in that order)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter is a primary source of news (next to Facebook)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emojis are an integral part of Tweets<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These trends circulated the majority of Twitter feeds in 2020. You would see tons of brands on Twitter using emojis in their Tweets to humanize their content, along with a variety of ads, such as commercials and short videos, to attract attention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What does the rest of the year 2021 have in store for Twitter? How can you use Twitter as your primary lead generation tool for <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\">? Let\u2019s find out.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"How-To-Use-Twitter-For-Social-Media-Marketing-In-2021\">How To Use Twitter For Social Media Marketing In 2021<\/h2>\n<p>&nbsp;<\/p>\n<h3 id=\"1-Tweet-More-Videos-And-Images\">1. Tweet More Videos And Images<\/h3>\n<p><span style=\"font-weight: 400;\">In a fast-paced networking environment like Twitter, getting straight to the point is what will help you win the race against your competitors. In that case, try to Tweet videos and images more often. It will allow you to gain traction in no time!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, most Twitter users enjoy viewing quality videos and images. Use that opportunity to engage with more followers on Twitter by posting visuals. Create high-quality ads that will grab attention instantly. Of course, you still have to create intriguing captions for your Tweets, but try to make videos and pictures your priority.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"2-Be-Active-And-Engage-More-Often\">2. Be Active And Engage More Often<\/h3>\n<p><span style=\"font-weight: 400;\">Twitter is just as active as Facebook, Instagram, and other social media sites or apps. But since Twitter promotes real-time engagement with other users, you have to be even more active to establish your presence. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to excellent customer service, no other platform provides it better like Twitter. Take <\/span><i><span style=\"font-weight: 400;\">Wendy\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> Twitter account, for example. The popular fast-food chain loves to crack jokes and interact with its Twitter followers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23794\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often.jpg\" alt=\"Social Media Marketing - Be Active And Engage More Often\" width=\"773\" height=\"541\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often.jpg 773w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-300x210.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-768x538.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-771x541.jpg 771w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">A simple joke can get you hundreds, even thousands, of views.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If it fits with your brand voice, why not exhibit a sense of humour as well? Nobody expected <\/span><i><span style=\"font-weight: 400;\">Wendy\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> to make sassy and comedic remarks about its rival brands, but it worked out in their favour in the end.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Engage with your followers more often by staying active as much as you can. Be present on Twitter and check if your Tweets have replies from others. If so, then start a conversation to get things going! A simple Tweet in response to your followers can leave a long-lasting impression on your brand image.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"3-Tweet-To-Other-Businesses\">3. Tweet To Other Businesses<\/h3>\n<p><span style=\"font-weight: 400;\">Making an official partnership with other brands is not necessary. All you have to do is reply to Tweets from other businesses in a positive light! For instance, check out this Tweet from <\/span><i><span style=\"font-weight: 400;\">Doom<\/span><\/i><span style=\"font-weight: 400;\">, a popular video game franchise, in response to another franchise called <\/span><i><span style=\"font-weight: 400;\">Animal Crossing<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23795\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-2.jpg\" alt=\"Social Media Marketing - Be Active And Engage More Often 2\" width=\"773\" height=\"1102\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-2.jpg 773w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-2-210x300.jpg 210w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-2-718x1024.jpg 718w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-2-768x1095.jpg 768w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Doom and Animal Crossing are video games with very different target audiences.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the context, <\/span><i><span style=\"font-weight: 400;\">Doom<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Animal Crossing<\/span><\/i><span style=\"font-weight: 400;\"> (owned by Nintendo) are nothing alike. <\/span><i><span style=\"font-weight: 400;\">Doom<\/span><\/i><span style=\"font-weight: 400;\"> is about slaying demons while <\/span><i><span style=\"font-weight: 400;\">Animal Crossing<\/span><\/i><span style=\"font-weight: 400;\"> lets you control the life of a villager. Despite being vastly different from each other, <\/span><i><span style=\"font-weight: 400;\">Doom<\/span><\/i><span style=\"font-weight: 400;\"> replied to <\/span><i><span style=\"font-weight: 400;\">Nintendo<\/span><\/i><span style=\"font-weight: 400;\"> and garnered attention from thousands of Twitter users, allowing them to gain more followers as a result.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Wendy\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> does something similar by commenting on other rival companies like <\/span><i><span style=\"font-weight: 400;\">Mcdonald\u2019s <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">Burger King<\/span><\/i><span style=\"font-weight: 400;\"> and mocking them on Twitter. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23792\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-3.jpg\" alt=\"Social Media Marketing - Be Active And Engage More Often 3\" width=\"773\" height=\"579\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-3.jpg 773w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-3-300x225.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-3-768x575.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/Social-Media-Marketing-Be-Active-And-Engage-More-Often-3-771x579.jpg 771w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Of course, it only works since it is part of Wendy\u2019s sarcastic brand voice. Perhaps you can do something similar by Tweeting other companies or businesses. Even a simple congratulatory remark for your rivals can set a positive first impression of your brand!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"Conclusion\">Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Managing a Twitter account is fun once you get the hang of it! If you need help, get in touch with a digital marketing agency for additional support.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Contact our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i><span style=\"font-weight: 400;\">SEO agency in Singapore<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> at 6391-0930 for more information.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can\u2019t discuss social media marketing without including Twitter in the mix. Twitter is one of the most active social media platforms worldwide in 2020, along with Facebook and Instagram. &nbsp; Social media continues to grow in numbers. How will this affect Twitter? More importantly, how will this change the landscape of social media marketing [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":23793,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14],"tags":[15,6,5,35,22,67,372],"class_list":["post-23789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-2","tag-search-engine-optimization","tag-seo-2-2","tag-social-media","tag-social-media-marketing","tag-twitter","tag-twitter-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/23789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=23789"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/23789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/23793"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=23789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=23789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=23789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}