{"id":23811,"date":"2021-01-13T10:00:05","date_gmt":"2021-01-13T02:00:05","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=23811"},"modified":"2023-03-08T10:29:35","modified_gmt":"2023-03-08T02:29:35","slug":"a-guide-to-instagram-shops-and-checkout","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/a-guide-to-instagram-shops-and-checkout\/","title":{"rendered":"A Guide To Instagram Shops And Checkout"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram is the gift that keeps on giving. In the past few years, Instagram has evolved into one of the most popular <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> platforms for many good reasons. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, developers integrated Instagram with a new messaging system (similar to Facebook Messenger) for better and more personalized features. But that\u2019s not all. Last year, Instagram introduced two new features as well: Shops and Checkout.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"What-Are-Instagram-Shops-And-Checkout\">What Are Instagram Shops And Checkout?<\/h2>\n<p><span style=\"font-weight: 400;\">With Instagram Shops, customers can experience a whole new world of online shopping on Instagram. Instagram Shops allow businesses to create fully customizable online stores on Instagram and provide customers with a user-friendly shopping experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Instagram Checkout is an online shopping feature that lets users buy products straight from Instagram. All you have to do is enter your name, billing information, and shipping address, then voila\u2014your product is ready for delivery!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23813\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/What-Are-Instagram-Shops-Follow-Us-On-Instagram.png\" alt=\"What Are Instagram Shops Follow Us On Instagram\" width=\"773\" height=\"387\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/What-Are-Instagram-Shops-Follow-Us-On-Instagram.png 773w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/What-Are-Instagram-Shops-Follow-Us-On-Instagram-300x150.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/What-Are-Instagram-Shops-Follow-Us-On-Instagram-768x384.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/01\/What-Are-Instagram-Shops-Follow-Us-On-Instagram-771x387.png 771w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Follow our Instagram page <\/span><\/i><a href=\"https:\/\/www.instagram.com\/oom_sg\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Shops and Checkout are some of the most innovative shopping features on Instagram. These features prove that Instagram will continue its progression as a full-fledged online shopping platform. In that case, try using Shops and Checkout for your online store to gain more customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"How-To-Use-Instagram-Shops-And-Checkout\">How To Use Instagram Shops And Checkout?<\/h2>\n<p><span style=\"font-weight: 400;\">Just like Facebook, Instagram lets you set up an online store with a variety of shopping features. Not to mention, it is simple and easy to do. Follow Instagram\u2019s guidelines, and your online store will be ready for customers in no time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at some of the ways to set up a user-friendly online store on Instagram.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Ensure-Your-Eligibility\">1. Ensure Your Eligibility<\/h4>\n<p><span style=\"font-weight: 400;\">Instagram has strict guidelines when it comes to letting users create online stores for business. Fortunately, confirming the eligibility of your business is easy. You need to ensure your business qualifies for Instagram Shops in four ways:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your business is present in an available market<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You sell eligible products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You comply with Instagram\u2019s Merchant Agreement and Commerce Policies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You own a website domain<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Connect-A-Product-Catalogue-To-Your-Account\">2. Connect A Product Catalogue To Your Account<\/h4>\n<p><span style=\"font-weight: 400;\">The bulk of your eCommerce business will depend on its product catalogue. You have two ways to connect your product catalogue to your account: Catalog Manager or eCommerce Platform Partner.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The first option, <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/1275400645914358?id=725943027795860\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Catalog Manager<\/span><\/a><span style=\"font-weight: 400;\">, is a personalized method of managing your products on Instagram. It is the same customizable option that is present within Facebook Business Manager. Your catalogue can connect to different ads and show customers your Instagram Shop.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As for the second option, you can use any certified eCommerce platform, such as Shopify or BigCommerce, and integrate it with your Instagram business account. All of your items present in the eCommerce platform will transfer to your Instagram Shop.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3-Enable-Shopping-Features\">3. Enable Shopping Features<\/h4>\n<p><span style=\"font-weight: 400;\">After completing your tasks, your Instagram account will be under review. Wait for Instagram to approve your Shop so you can enable Instagram Shopping features, including Checkout. If you are unable to turn on Shopping features, that means your account is still under review, so be patient and wait for Instagram to give you the go-signal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"The-Importance-Of-Instagram-Shops-And-Checkout\">The Importance Of Instagram Shops And Checkout<\/h2>\n<p><span style=\"font-weight: 400;\">Despite being simple and easy to do, setting up an Instagram Shop may not be worth the effort for some people. Why go through all the time and trouble to do something on Instagram when you can do the same on other digital or social media platforms, such as Facebook or your online store?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are a few reasons why Shops and Checkout are vital for businesses on Instagram.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"1-There-Are-Billions-Of-Instagram-Users\">1. There Are Billions Of Instagram Users<\/h4>\n<p><span style=\"font-weight: 400;\">Instagram boasts more than a <\/span><a href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">billion users worldwide<\/span><\/a><span style=\"font-weight: 400;\">, with 500 million being active every day. Those numbers alone are a good representation of Instagram\u2019s potential for success. You can create an Instagram Shop to connect with hundreds and thousands of potential customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Your-Business-Can-Grow-On-Instagram\">2. Your Business Can Grow On Instagram<\/h4>\n<p><span style=\"font-weight: 400;\">According to Laura Dover, a Global Digital Communication Manager at <\/span><a href=\"https:\/\/embedsocial.com\/blog\/instagram-checkout\/#options\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Barbour<\/span><\/a><span style=\"font-weight: 400;\">, their brand benefited from increased sales by 42% and more traffic to their website of up to 98%. Perhaps you can do the same for your business by using Instagram Shops and its many other features.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3-Instagram-Is-Business-friendly\">3. Instagram Is Business-friendly<\/h4>\n<p><span style=\"font-weight: 400;\">Instagram Shops and Checkout are just some of the many reasons why Instagram is the ideal platform for eCommerce and social media marketing. You can post user-generated content and connect your products with your ads and website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Social media users can enjoy the accessible and user-friendly experience of online shopping on Instagram. Shopping is made easy, with online transactions being even more convenient for customers, thanks to Instagram Checkout.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"Conclusion\">Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Instagram is the future of social media shopping. Start your eCommerce business on Instagram to gain tons of followers and customers in no time! If you need help, get in touch with a social media marketing agency for additional support in promoting your business on Instagram and Facebook.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Contact our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i><span style=\"font-weight: 400;\">SEO agency in Singapore<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> at 6391-0930 for more information.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is the gift that keeps on giving. In the past few years, Instagram has evolved into one of the most popular social media marketing platforms for many good reasons. &nbsp; For example, developers integrated Instagram with a new messaging system (similar to Facebook Messenger) for better and more personalized features. But that\u2019s not all. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":23814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[21],"tags":[15,674,969,363,263,798,6,5,35,22],"class_list":["post-23811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-digital-marketing-2","tag-ecommerce","tag-ecommerce-marketing","tag-instagram","tag-instagram-marketing","tag-online-shopping","tag-search-engine-optimization","tag-seo-2-2","tag-social-media","tag-social-media-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/23811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=23811"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/23811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/23814"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=23811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=23811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=23811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}