{"id":24752,"date":"2022-03-24T09:00:46","date_gmt":"2022-03-24T01:00:46","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=24752"},"modified":"2023-03-08T11:54:11","modified_gmt":"2023-03-08T03:54:11","slug":"5-things-we-can-learn-from-disney-plus-and-its-marketing-strategy","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/5-things-we-can-learn-from-disney-plus-and-its-marketing-strategy\/","title":{"rendered":"5 Things We Can Learn From Disney Plus And Its Marketing Strategy"},"content":{"rendered":"

Disney+, also known as Disney Plus, launched in 2019 in the US and garnered a positive reception, thanks to the app\u2019s affordable price and variety of TV shows.\u00a0<\/span><\/p>\n

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The success of Disney+ paved the way for its expansion worldwide. Many fans are overjoyed to watch the entire collection of popular Disney shows and movies.<\/span><\/p>\n

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However, Disney+ did not become an instant success because of its features alone. Thanks to successful <\/span>content marketing in Singapore<\/span><\/a>, Disney+ released in the country in February, 2021 to critical acclaim from critics and fans alike.<\/span><\/p>\n

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Disney has been making smart decisions with their <\/span>digital marketing<\/span> strategies as of late, and Disney+ is a perfect example. Perhaps you could learn a thing or two from Disney+ when it comes to <\/span>digital marketing<\/span>.<\/span><\/p>\n

Here are some of the things marketers can learn from<\/span> Disney+ and <\/span>their<\/span> marketing strategy.<\/span><\/p>\n

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5 Things Marketers Can Learn From Disney Plus Singapore<\/strong><\/h2>\n

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\"Learn<\/p>\n

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1. Repurpose Old Content To Connect With Your Target Audience<\/strong><\/h5>\n

Nostalgia is a factor consumers consider when thinking about buying a product or service. Nike\u2019s retro Air Jordans, McDonald\u2019s McRib, 80s music\u2014all of these invoke a nostalgic feeling, thus resonating well with people who love to dwell on the past.<\/span><\/p>\n

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\"Use<\/p>\n

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Just like how Anton Ego from Ratatouille remembers his childhood days after a bite of Remy’s take on the eponymous classic French dish, Disney remade modern versions of their popular movies to capitalise on nostalgia and revitalise existing classics.<\/span><\/i><\/p>\n

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Disney is doing the same thing by repurposing old content, with classic animated movies and series brought out to the world via modern technology. You can follow a slightly similar strategy by repurposing some of your old content as well.<\/span><\/p>\n

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For example, enhance your <\/span>content marketing<\/span> strategy by sharing some of your most popular blog posts, whitepapers, or eBooks into other formats such as videos or podcasts. These <\/span>content marketing<\/span> assets have resonated with many readers, so establish your relevance again by digging up your archives and repurposing old content.<\/span><\/p>\n

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In our case, we repurpose old content about \u201c<\/span>Keeping Your Business Afloat: The Do\u2019s And Don\u2019ts Of Marketing During COVID-19<\/span><\/a>\u201d that we published on May 26, 2020, by sharing some parts of the article on an Instagram post.\u00a0<\/span><\/p>\n

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A post shared by OOm Pte Ltd (@oom_sg)<\/a><\/p>\n<\/div>\n<\/blockquote>\n