{"id":24824,"date":"2021-04-16T09:17:55","date_gmt":"2021-04-16T01:17:55","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=24824"},"modified":"2023-03-08T10:33:22","modified_gmt":"2023-03-08T02:33:22","slug":"adtech-vs-martech-whats-the-difference","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/adtech-vs-martech-whats-the-difference\/","title":{"rendered":"AdTech Vs MarTech: What’s The Difference?"},"content":{"rendered":"

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. <\/span><\/p>\n

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While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. <\/span><\/p>\n

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AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.<\/span><\/p>\n

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WHAT IS ADTECH?<\/strong><\/h2>\n

AdTech is short for advertising technology, which refers to systems and software tools used for managing advertising campaigns. The purpose of using AdTech is to engage in programmatic advertising and maximize your return on investment (ROI).<\/span><\/p>\n

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With AdTech, you can promote your website or ads through <\/span>search engine marketing (SEM) in Singapore<\/span><\/a>. Doing so should allow you to gain leads and ensure that you get the best ROI.<\/span><\/p>\n

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Furthermore, AdTech offers a boatload of advantages. One of the benefits of using AdTech is the ability to track users and their devices. You can know more about your target audience by identifying the type of devices your website visitors are using.<\/span><\/p>\n

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Examples of platforms or tools under AdTech include: <\/span><\/p>\n

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