{"id":26750,"date":"2023-01-09T09:00:32","date_gmt":"2023-01-09T01:00:32","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=26750"},"modified":"2024-05-29T17:09:35","modified_gmt":"2024-05-29T09:09:35","slug":"15-e-commerce-seo-best-practices-free-checklist","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/15-e-commerce-seo-best-practices-free-checklist\/","title":{"rendered":"15 E-Commerce SEO Best Practices To Increase Traffic In 2023 [With Free Checklist]"},"content":{"rendered":"<p><span style=\"font-weight: 400; display: none;\">Customers are one of the pillars of businesses, especially for the e-commerce industry. If you want to attract more traffic, gain leads, and boost sales, you have to implement the best SEO practices for e-commerce. To ensure that you can achieve that, implement your SEO strategies by following the best practices for e-commerce. In this article you will learn 10 of them: 1) Perform Keyword Research; 2) Create Quality Content For Each Product Page; 3) Allow Customer Reviews; 4) Simplify Your E-Commerce Website Architecture; 5) Resolve Technical SEO Issues; 6) Use Proper Url Structure; 7) Include Alt Text In Images; 8) Start A Blog Page; 9) Make Your E-Commerce Store Responsive, 10) Add 404 Error Page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engine optimisation (SEO) is the most relevant digital marketing strategy. No matter what type of business you own, SEO is a tactic that can help you succeed in attracting traffic, gaining leads, and boosting sales.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For online businesses, SEO is even more essential. Driving traffic to your e-commerce website is almost impossible without following proper <\/span><span style=\"font-weight: 400;\">and the best SEO practices for e-commerce <\/span><span style=\"font-weight: 400;\">. Focus on building an SEO-friendly e-commerce website to attract more customers and improve your online presence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, the world of SEO is constantly changing. Trends and updates come and go all the time. SEO tactics that are effective today might be obsolete tomorrow. When it comes to e-commerce SEO, there is no difference. You have to watch out for the latest <\/span><span style=\"font-weight: 400;\">best SEO practices for e-commerce<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are new to the e-commerce industry and plan to implement <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">, understand the <\/span><span style=\"font-weight: 400;\">best practices for e-commerce<\/span><span style=\"font-weight: 400;\"> that can help your online business expand and grow. Here is a <\/span><span style=\"font-weight: 400;\">checklist<\/span><span style=\"font-weight: 400;\"> for the best <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> practices for <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"post-dl-form-upon-success\">\n<blockquote class=\"blockquote\">\n<h5 class=\"mb-0\"><span style=\"color: #680332;\"><a class=\"dl-form-upon-success\" style=\"color: #680332;\" href=\"#\" data-toggle=\"modal\">Click Here To Download The Best E-Commerce SEO Practices Checklist<\/a> <i class=\"fas fa-download\"><\/i><\/span><\/h5>\n<\/blockquote>\n<\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\"><strong>15 E-Commerce SEO Best Practices To Increase Traffic In 2023<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4 id=\"keyword-research\"><strong>1. Perform Keyword Research<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The first action you need to take based on our <\/span><span style=\"font-weight: 400;\">checklist<\/span><span style=\"font-weight: 400;\"> of the best <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> practices for <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> is to perform keyword research. It is a vital technique that can help improve the organic search engine ranking of your e-commerce website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Performing keyword research allows you to uncover the words, sentences or phrases that people search online related to your e-commerce business. If implemented correctly, you will be able to understand your customers&#8217; intent by looking at the keyword search volume.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It will also help your e-commerce website and its web pages appear more on search engine result pages due to their relevance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The ideal keywords to use on your e-commerce website should have high volume and low competition. That means that the average monthly search volume for a term is large while the competition to rank for those keywords is low.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/keyword-research-guide-identify-the-right-keywords-to-optimise-your-digital-marketing-campaigns\/\"><span style=\"font-weight: 400;\">Keyword Research Guide: Identify The Right Keywords To Optimise Your Digital Marketing Campaigns<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are some tools you can use that can help you perform keyword research for your e-commerce website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li><a href=\"https:\/\/trends.google.com\/trends\/?geo=SG\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-37036\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Google-Trends-Dashboard-1-1024x416.png\" alt=\"Google Trends Dashboard\" width=\"640\" height=\"260\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Google-Trends-Dashboard-1-1024x416.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Google-Trends-Dashboard-1-300x122.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Google-Trends-Dashboard-1-768x312.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Google-Trends-Dashboard-1.png 1342w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<li><a href=\"https:\/\/kwfinder.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">KWFinder<\/span><\/a><br \/>\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-37037\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/KWFinder-Dashboard-1-1024x491.png\" alt=\"KWFinder Dashboard\" width=\"640\" height=\"307\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/KWFinder-Dashboard-1-1024x491.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/KWFinder-Dashboard-1-300x144.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/KWFinder-Dashboard-1-768x369.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/KWFinder-Dashboard-1.png 1396w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 id=\"quality-content\"><strong>2. <span style=\"color: #444444;\">Optimise Meta Title And Meta Description<\/span><\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Quality content is a determining factor that draws customers to your products and persuades them to purchase. Besides using high-quality images, you can add unique content to your product pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Start by using the keywords you have researched for your <\/span><a href=\"https:\/\/kwfinder.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">title tag and meta description<\/span><\/a><span style=\"font-weight: 400;\"> of each web page, and make sure they are within their character count limit of 60 characters and 160 characters respectively.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When describing your product on your e-commerce website, the ideal product description word count is around 300 to 400 words. It should have all the vital details that describe your product\u2019s features, qualities, and benefits to influence and persuade potential customers to purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To boost the search engine rankings of your e-commerce website, try using internal links to redirect visitors to other web pages on your e-commerce website. Doing so should help you rank higher for your chosen keywords and improve the user experience (UX).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>READ MORE:<\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/4-ways-to-utilise-internal-links-to-optimise-your-seo-strategy\/\"> <span style=\"font-weight: 400;\">4 Ways To Utilise Internal Links To Optimise Your SEO Strategy<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"customer-reviews\"><strong>3. Allow Customer Reviews<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The next thing on our <\/span><span style=\"font-weight: 400;\">SEO practices for e-commerce checklist<\/span><span style=\"font-weight: 400;\"> is to allow\u00a0 your customers to leave their views and opinions on the products they have purchased from your e-commerce website, this will help to boost the conversion of your product pages. According to <\/span><a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2015\/08\/13185402\/ThePowerofReviews-Report.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PowerReviews<\/span><\/a><span style=\"font-weight: 400;\">, 95% of consumers often read customer reviews before making a purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is an example of adding a customer review feature on a product page from Sephora Singapore.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-37040\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Product-Customer-Review-From-Sephora-SG-568x1024.png\" alt=\"Product Customer Review From Sephora SG\" width=\"568\" height=\"1024\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Product-Customer-Review-From-Sephora-SG-568x1024.png 568w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Product-Customer-Review-From-Sephora-SG-166x300.png 166w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Product-Customer-Review-From-Sephora-SG-768x1384.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Product-Customer-Review-From-Sephora-SG-852x1536.png 852w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Product-Customer-Review-From-Sephora-SG-1136x2048.png 1136w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Product-Customer-Review-From-Sephora-SG.png 1158w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Consider adding this review feature to your e-commerce website to help your customers to give feedback about their purchases. With past customers&#8217; feedback, other potential customers can weigh their options as they learn the pros and cons, which can help them make an informed purchase decision.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/customer-reviews-how-to-use-them-in-your-marketing-campaigns\/\"><span style=\"font-weight: 400;\">Customer Reviews: How To Use Them In Your Marketing Campaigns<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"simplify\"><strong>4. Simplify Your E-Commerce Website Architecture<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The architectural design of your e-commerce website plays a vital role in search optimisation. <\/span><span style=\"font-weight: 400;\">You should have a user-friendly website architecture that allows fast payment and transactions for <\/span><span style=\"font-weight: 400;\">your potential <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/videos\/what-is-the-consumer-purchase-journey\/\"><span style=\"font-weight: 400;\">customers not to shorten their purchase journey<\/span><\/a><span style=\"font-weight: 400;\">.While they have a high interest in shopping from your e-commerce website, it is better to keep your customers engaged by showing relevant products based on their preference so they can purchase more and you will make more conversions.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The only way to ensure their way back and get into their desired web page is to have a sitemap. It is like a list, allowing anyone to know the web pages and how to get there.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is an excellent example from Adidas to give you an idea of what a sitemap should look like on an e-commerce website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37035\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Example-Of-Site-Map.gif\" alt=\"Example Of Site Map\" width=\"600\" height=\"320\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When creating a sitemap, start from your homepage to the web pages of your product categories and sub-product categories. The architectural design of your e-commerce website should be easy to follow if you create your sitemap this way. Otherwise, search engine crawlers like Googlebot and visitors will have a hard time going to and indexing the web pages of your e-commerce website, which can affect your rank on SERPs.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"seo-issues\"><strong>5. Resolve Technical SEO Issues<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Are you sure that your e-commerce website is SEO-friendly? Find out by conducting an e-commerce website audit that will let you identify any present technical issues on your e-commerce website.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the potential <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-beginners-guide-to-understanding-technical-seo\/\"><span style=\"font-weight: 400;\">technical SEO<\/span><\/a><span style=\"font-weight: 400;\"> issues your e-commerce website might be having:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slow loading times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duplicate content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing title tags and meta descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Non-existing XML sitemaps<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These technical SEO issues can harm the performance of your e-commerce website, SEO strategies, and search engine rankings, so you should resolve them as soon as possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For instance, to eliminate duplicate content on your e-commerce website, you should ensure each product page contains unique and original content. As for improving your e-commerce website speed, you can optimise your images and remove unnecessary plugins that potentially are slowing down your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/what-should-your-website-auditing-checklist-have\/\"><span style=\"font-weight: 400;\">What Should Your Website Auditing Checklist Have?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Better yet, engage with an <\/span><span style=\"font-weight: 400;\">e-commerce SEO agency in Singapore<\/span><span style=\"font-weight: 400;\"> and let them do an <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/free-seo-audit-report\/\"><span style=\"font-weight: 400;\">SEO audit report on your e-commerce website for free<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"seo-issues\"><strong>6. Use Proper URL Structure<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Another one of the <\/span><span style=\"font-weight: 400;\">best SEO practices for your e-commerce<\/span><span style=\"font-weight: 400;\"> website is to use proper URL structure. The term &#8216;URL&#8217; refers to Uniform Resource Locators, which are the text written on the address bar of a web browser.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The URL of a web page is the first thing that visitors will see as soon as they land on the landing page of your website. Keeping the URL clear and simple makes it readable to potential customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is a good example of an optimised URL from MAC Cosmetics. This beauty retail brand optimised its URL by being concise about the content of its web page, which helped ease the search process of buyers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37034\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Example-Of-A-Web-Page-URL-1024x538.png\" alt=\"Example Of A Web Page URL\" width=\"640\" height=\"336\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Example-Of-A-Web-Page-URL-1024x538.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Example-Of-A-Web-Page-URL-300x157.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Example-Of-A-Web-Page-URL-768x403.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Example-Of-A-Web-Page-URL.png 1524w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With proper URL structure,\u00a0 search engines can also index the web page properly, so it will appear to potential customers searching for the exact or related keywords.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example,<\/span><span style=\"font-weight: 400;\"> MAC Cosmetics has optimised its URL well for the &#8216;best sellers&#8217; category, Google recognises the keyword, which is why this one shows at the top of SERPs to provide bestsellers of MAC lipstick to the potential consumer searching for it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37038\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Mac-Bestsellers-Web-Page-URL-Found-On-SERPs.png\" alt=\"Mac Bestsellers Web Page URL Found On SERPs\" width=\"799\" height=\"454\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Mac-Bestsellers-Web-Page-URL-Found-On-SERPs.png 799w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Mac-Bestsellers-Web-Page-URL-Found-On-SERPs-300x170.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Mac-Bestsellers-Web-Page-URL-Found-On-SERPs-768x436.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"seo-issues\"><strong>7. Properly Rename Alt Text And File Name Of Images<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Have you ever wondered how search engines could provide pictures related to users\u2019 search intent? That is all thanks to alt text and file name.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With file names of images, SERPs can directly show relevant answers related to the content a user has written.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, alt text is the short term for alternate text. It is an HTML attribute for visually impaired users so search engines can read the image through the alt text such as the colour, shape, and even the action images. A search engine like Google can identify the image context through the description of alt text.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Thus properly rename alt text and file names of images before uploading and publishing them on your e-commerce website. Ensure that you are concise and descriptive when explaining the image context.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/image-title-tags-and-image-alt-tags\/\"><span style=\"font-weight: 400;\">Image Title Tags And Image Alt Tags<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37030\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Alt-Text-Comparison-Between-With-And-Without-One.png\" alt=\"Alt Text Comparison Between With And Without One\" width=\"417\" height=\"334\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Alt-Text-Comparison-Between-With-And-Without-One.png 417w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Alt-Text-Comparison-Between-With-And-Without-One-300x240.png 300w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"seo-issues\"><strong>8. Start A Blog Page<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can also increase the web traffic of your e-commerce website by starting a blog page. Hubspot even conducted a survey and found that 58% of businesses that made website blogging their priority were able to generate a huge return on investment (ROI).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>READ MORE: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-importance-of-blogging-for-an-e-commerce-website\/\"><span style=\"font-weight: 400;\">The Importance Of Blogging For An E-commerce Website<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Given that consumers nowadays are becoming smarter with their purchases, your blog page can help ease their research process about the product or service with relevant information.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is a good example of a blog page from Mega Furniture. They have written and shared articles that can help their potential customers weigh their options about the furniture or appliance they want to buy for their homes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-37032\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Blog-page-example-From-Mega-furniture-1024x890.png\" alt=\"Blog page example From Mega Furniture\" width=\"640\" height=\"556\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Blog-page-example-From-Mega-furniture-1024x890.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Blog-page-example-From-Mega-furniture-300x261.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Blog-page-example-From-Mega-furniture-768x667.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Blog-page-example-From-Mega-furniture.png 1466w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"seo-issues\"><strong>9. Make Your E-Commerce Store Responsive<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Many consumers nowadays prefer to shop online, and among online shoppers, statistics have shown that <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=Mobile%20accounts%20for%20approximately%20half,permanently%20surpassing%20it%20in%202020.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">half of the global web traffic comes from mobile devices<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your e-commerce website is not mobile-friendly,\u00a0 your potential customers will get frustrated when they come across one of your product web pages but cannot see the images and information of the product properly.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The web design of your e-commerce website should be responsive to make it mobile-friendly. That implies that it can automatically adjust to the user&#8217;s device, be it a smartphone or tablet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/mobile-seo-a-guide-to-optimising-your-website-for-mobile-phones\/\"><span style=\"font-weight: 400;\">Mobile SEO: A Guide To Optimising Your Website For Mobile Phones<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The image shown below displays a responsive web design of an e-commerce website on various screen sizes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37039\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Optimise-For-Mobile-Use.jpg\" alt=\"Optimise For Mobile Use\" width=\"509\" height=\"339\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Optimise-For-Mobile-Use.jpg 509w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Optimise-For-Mobile-Use-300x200.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Optimise-For-Mobile-Use-472x315.jpg 472w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"seo-issues\"><strong>10. Add A Customised 404 Error Page<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The last practice to follow on the <\/span><span style=\"font-weight: 400;\">e-commerce SEO audit checklist<\/span><span style=\"font-weight: 400;\"> is to add a 404 error page. The term \u2018404 error\u2019 refers to a code status that shows a potential customer the web page they want to access is unavailable due to a broken link or mistype in the URL.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, that is not the only purpose of adding a 404 error page. If done right, it can prevent customers from leaving the website by suggesting popular web pages that customers might be interested in checking to continue their purchase journey.\u00a0\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, in this image, Zappos, an online clothing retailer, recommended several web pages to simplify their customers&#8217; search.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37033\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Example-Of-An-Excellent-404-Error-Page.png\" alt=\" Example Of An Excellent 404 Error Page\" width=\"704\" height=\"398\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Example-Of-An-Excellent-404-Error-Page.png 704w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/08\/Example-Of-An-Excellent-404-Error-Page-300x170.png 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #444444;\"><strong>11. Optimise Product Description<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39455 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Product-description.png\" alt=\"Example Of Product Description\" width=\"1030\" height=\"458\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Product-description.png 1030w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Product-description-300x133.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Product-description-1024x455.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Product-description-768x341.png 768w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">An example of product description of Nike shoes.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A product description is a short copy or a piece of writing that describes the product or service and explains its benefits. The primary goal of the product description is to provide consumers with information, facts, and stories about the product or service that will convince them to make a purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The pieces of information a product description contains are the following:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Physical description <\/b><span style=\"font-weight: 400;\">&#8211; Colours, materials, size, components<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Key Benefits<\/b><span style=\"font-weight: 400;\"> &#8211; Key feature of the product or service or a paragraph that explains why the consumer needs the product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Motivation<\/b><span style=\"font-weight: 400;\"> &#8211; Review, social proof, motivation<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39454\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/product-description-elaborated.png\" alt=\"Example Of Elaborated Product Description\" width=\"716\" height=\"606\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/product-description-elaborated.png 716w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/product-description-elaborated-300x254.png 300w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">An elaborated product description of a Nike shoes<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p>The trick to optimise your product description for e-commerce SEO in Singapore is to apply keywords. Keywords and search phrases increase the chance of your product page to rank. However, avoid keyword stuffing, as it can also harm your page.<\/p>\n<p>&nbsp;<\/p>\n<p>Remember, product descriptions have a limited word count. Make sure your description is brief, detailed and precise as it can be so they are helpful and relevant to your consumer.<\/p>\n<p>&nbsp;<\/p>\n<p>One of the greatest mistakes in e-commerce SEO for product descriptions is copying the manufacturer&#8217;s description. There is a high chance that this description has already been uploaded. It could be flagged as duplicate content. As much as possible, create original and unique product descriptions.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #444444;\"><strong>12. Avoid Duplicate Content<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Duplicate content is a piece of writing uploaded on websites that are similar to exact copies of other content. It can also be a block of content or the entire content itself. It can be a blog post, product description, and other content on the website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Duplicated content can be intentional or not. Nonetheless, it hurts your SEO and does not belong in<\/span> e-commerce SEO best practices<span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> To begin with, duplicate content confuses search engines, letting them decide which of the two pages with the same content to rank. Remember, search engines do not show identical results at the same time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Using <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/consolidate-duplicate-urls?hl=en#why-it-matters\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">canonical tags<\/span><\/a><span style=\"font-weight: 400;\"> can help you skirt around the issue. What canonical tags do is tell search engines that the page with duplicate content is a copy of the original page it credits. Therefore, the traffic and backlinks the duplicate page receives must lead to the original page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, the no-index meta robot tags tell search engines like Google not to index duplicated content. When a certain has not been indexed, the search engine will not show them on the search results. An <\/span>e-commerce SEO agency<span style=\"font-weight: 400;\"> can help you with this trick.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #444444;\"><strong>13. Make Use Of Internal Links<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Internal links refer to the links hyperlinks to anchor texts that lead you to other content within your website. Anchor text is highlighted or underlined clickable text in the content Interlinking is one of the <a href=\"\/your-comprehensive-guide-to-search-engine-optimisation-seo-in-2024\/\">best practices in SEO<\/a> and<\/span> e-commerce website development<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39453\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Interlinking-Ecommerce-Website-Example.png\" alt=\"Interlinking Ecommerce Website Example\" width=\"505\" height=\"1600\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Interlinking-Ecommerce-Website-Example.png 505w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Interlinking-Ecommerce-Website-Example-95x300.png 95w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Interlinking-Ecommerce-Website-Example-323x1024.png 323w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Interlinking-Ecommerce-Website-Example-485x1536.png 485w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How can interlinking benefit your e-commerce SEO? Besides excellent<\/span> e-commerce website design in Singapore<span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> internal links ensure your website visitor remains on your website<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, they visited your product page about slimming coffee. Instead of leaving your website to search for the benefits of slimming coffee, interlinking your article about the advantages of slimming coffee on your product page prevents website abandonment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Using hyperlinking or making keywords your anchor text can help increase traffic to certain pages and reduce bounce rates, in addition to keyword usage.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Content creation is crucial in interlinking. You should have informative and relevant content to interlink all across your websites. After all, you don&#8217;t want the traffic to go to other<\/span> e-commerce websites<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Collection and product pages are the best places to put apply internal links. Research is a great part of making a purchase. Therefore, handing out links to informative content can help consumers decide whether to buy the product or not.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #444444;\"><strong>14. Capitalise On The Collection Page<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In <\/span>e-commerce websites<span style=\"font-weight: 400;\">, collection pages refer to a website page that contains all the business&#8217;s products and services available. It is in contrast to a product page that only contains one product. Categories segregate collection pages. Collection pages also benefit the user experience and e-commerce website design.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39452\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Collection-page.png\" alt=\"Example Of An Collection Page\" width=\"1302\" height=\"621\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Collection-page.png 1302w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Collection-page-300x143.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Collection-page-1024x488.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Collection-page-768x366.png 768w\" sizes=\"(max-width: 1302px) 100vw, 1302px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Nike\u2019s collection page<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Brands can optimise their collection products by applying keywords. For example, they can use descriptive words and phrases people typically use in their queries, such as &#8216;running shoe women&#8217;. It helps the search engine identify the relevance of your collection page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39451\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/product-page.png\" alt=\"An example of product page\" width=\"1222\" height=\"603\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/product-page.png 1222w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/product-page-300x148.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/product-page-1024x505.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/product-page-768x379.png 768w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Nike\u2019s product page<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can also interlink your collection page to the blog content of your website. It helps persuade the reader to make a purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #444444;\"><strong>15. Invest In Local SEO<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Local SEO is crucial primarily because the competition can be less difficult. Moreover, local <\/span>e-commerce SEO services in Singapore<span style=\"font-weight: 400;\"> can sometimes be cheaper, benefiting small businesses. Local SEO helps your business stand out in local searches.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39450\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/E-commerce-website-GMB-or-GBP.png\" alt=\"E-commerce-website-GMB-or-GBP\" width=\"489\" height=\"1455\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/E-commerce-website-GMB-or-GBP.png 489w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/E-commerce-website-GMB-or-GBP-101x300.png 101w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/E-commerce-website-GMB-or-GBP-344x1024.png 344w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">An example of Google Business Profile<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Completing your Google Business Profile and ensuring the information is identical to what you have on websites and social media can enhance your local SEO strategies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Search engines like Google tend to rank websites with reviews. Encouraging your local consumers to leave reviews will affect the traffic and conversion rate of your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39449 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/local-keywords.png\" alt=\"Local-specific keywords on queries\" width=\"882\" height=\"509\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/local-keywords.png 882w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/local-keywords-300x173.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/local-keywords-768x443.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are several ways to enhance your local SEO. The first is using location-specific keywords. These keywords could be a real location such as &#8216;Singapore&#8217;, &#8216;New York City&#8217;, or &#8216;SoHo.&#8217; It can also be a phrase such as &#8216;near me.&#8217;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, In the image above, the user is looking for a flower shop in Singapore on Google. The following GBP listing of flower shops in Singapore appears with a map and pinpoint locations on the right side, allowing the user to have options for where they should purchase the flower arrangements.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"faq\">Frequently Asked Questions (FAQs) About E-Commerce SEO Best Practices<\/h2>\n<p>&nbsp;<\/p>\n\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<div class=\"row\">\n<div class=\"col-md-6\">\n<div class=\"post-dl-form-upon-success\">\n<p class=\"text-center mb-3\"><a class=\"dl-form-upon-success\" href=\"#\" data-toggle=\"modal\"><img decoding=\"async\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Click-To-Download-Your-Ecommerce-SEO-2023-Checklist.jpg\" alt=\"Click To Download Your Ecommerce SEO 2023 Checklist\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"col-md-6 content-v-center-align\">\n<div class=\"post-dl-form-upon-success\">\n<p style=\"color: #80173d;\"><a class=\"dl-form-upon-success\" href=\"#\" data-toggle=\"modal\">Your Checklist For 15 E-Commerce SEO Best Practices To Increase Traffic In 2023 <i class=\"fas fa-download\"><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"dl-modal-post\" class=\"modal fade\">\n<div class=\"modal-dialog modal-dialog-scrollable\" role=\"document\">\n<div class=\"modal-content\">\n<div class=\"modal-header\">\n<h2 class=\"text-center mb-0\">Your Checklist For 15 E-Commerce SEO Best Practices To Increase Traffic In 2023<\/h2>\n<p><button id=\"close-get-modal-1\" class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-label=\"Close\"><span aria-hidden=\"true\">\u00d7<\/span><\/button><\/p>\n<\/div>\n<div class=\"modal-body\">[contact-form-7 id=&#8221;33872&#8243; title=&#8221;Post Download Popup (E-Commerce SEO 2022: Best Practices &amp; Checklist FREE CHECKLIST)&#8221;]<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div>\n<hr \/>\n<\/div>\n<div><\/div>\n<h3 id=\"contact\"><span style=\"color: #444444;\"><strong>Final Remarks<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can implement better <\/span><span style=\"font-weight: 400;\">SEO <\/span><span style=\"font-weight: 400;\">by following the <\/span><span style=\"font-weight: 400;\">best practices<\/span><span style=\"font-weight: 400;\"> in this<\/span><span style=\"font-weight: 400;\"> e-commerce website SEO checklist<\/span><span style=\"font-weight: 400;\"> to increase the traffic to your e-commerce website and improve its online presence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating quality content and optimising your e-commerce website could take a long time, so consider hiring an experienced professional who could help.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">For reliable <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/local-seo\/\"><i><span style=\"font-weight: 400;\">local e-commerce SEO services<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">,<\/span><\/i><i><span style=\"font-weight: 400;\"> contact OOm today at +65 6690 4049 or <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">leave a message<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> on our website today\u00a0 to learn more about the<\/span><\/i><i><span style=\"font-weight: 400;\"> best SEO practices for e-commerce<\/span><\/i><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n<hr \/>\n<p><!--\n\n\n<div class=\"container\">\n\n\n<div class=\"row gy-4\">\n\n\n<div class=\"col-md-12\">\n\n\n<div class=\"wrapper-contact\">\n\n\n<div class=\"card\">\n\n\n<div class=\"card-img\">\n                        <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2023\/01\/Click-To-Download-Your-Ecommerce-SEO-2023-Checklist.jpg\" alt=\"Whitepaper Of Social Media Trends In 2022\"><\/div>\n\n\n<\/div>\n\n\n\n\n<div class=\"outer-form outer-forms mt-4 mt-lg-0\" id=\"psg_achor\">\n\n\n<div class=\"box\">\n\n\n<div class=\"form-promo\">\n\nRead the full article about the 15 E-Commerce SEO Best Practices To Increase Traffic In 2023 [With Free Checklist]\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div class=\"form-box\">\n                        [contact-form-7 id=\"40026\" title=\"15 E-Commerce SEO Best Practices To Increase Traffic In 2023 With Free Checklist\"]<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is time to ramp up your e-commerce SEO in Singapore this 2023. Here are the e-commerce SEO best practices this year: 1.) Perform Keyword Research; 2.) Create Quality Content For Each Product Page; 3.) Allow Customer Reviews; 4.) Simplify Your E-Commerce Website Architecture; 5.) Resolve Technical SEO Issues; 6.) Use Proper URL Structure; 7.) Properly Rename Alt Text And File Name Of Images; 8.) Start A Blog Page; 9.) Make Your E-Commerce Store Responsive; 10.) Add A Customised 404 Error Page; 11.) Optimise Product Description; 12.) Avoid Duplicate Content; 13.) Make Use Of Internal Link; 14.) Capitalise On The Collection Page; 15.) Invest In Local SEO<\/p>\n","protected":false},"author":7,"featured_media":39456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[936,20],"tags":[31,1825,288,1826,1763,1814,1816,879,674,1127,1815,714,1822,1824,1820,316,798,1821,845,6,5,1819,60,1818,1817,640,1823],"class_list":["post-26750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-cat-seo","tag-customer-reviews","tag-downloadable-checklist-for-seo-ecommerce-practices","tag-e-commerce","tag-e-commerce-business-owner","tag-e-commerce-seo","tag-e-commerce-seo-best-practices","tag-e-commerce-seo-practices","tag-e-commerce-website","tag-ecommerce","tag-ecommerce-seo","tag-ecommerce-seo-best-practices","tag-ecommerce-website","tag-expand-and-grow","tag-more-customers","tag-online-businesses","tag-online-presence","tag-online-shopping","tag-optimise-traffic-and-sales","tag-search-engine-optimisation","tag-search-engine-optimization","tag-seo-2-2","tag-seo-best-practice-seo-e-commerce","tag-seo-best-practices","tag-seo-best-practices-for-e-commerce","tag-seo-best-practices-for-ecommerce","tag-seo-friendly","tag-seo-tactics"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/26750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=26750"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/26750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/39456"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=26750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=26750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=26750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}