{"id":27988,"date":"2021-08-04T10:00:13","date_gmt":"2021-08-04T02:00:13","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=27988"},"modified":"2023-03-08T09:15:45","modified_gmt":"2023-03-08T01:15:45","slug":"3-factors-that-affect-google-visual-search-rankings","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/3-factors-that-affect-google-visual-search-rankings\/","title":{"rendered":"3 Factors That Affect Google Visual Search Rankings"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google is the gift that keeps on giving. Besides Google Search, the leading multinational company has provided us with countless <\/span><span style=\"font-weight: 400;\">SEO and marketing<\/span><span style=\"font-weight: 400;\"> tools and platforms in <\/span><span style=\"font-weight: 400;\">Singapore<\/span><span style=\"font-weight: 400;\">, such as Google Maps, Google My Business, and, most importantly\u2014Google Lens.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google Lens is one of Google\u2019s most powerful technologies that launched in 2017. Until today, Google Lens remains to be beneficial for users with access to Google. Not only does it help people find specific objects or things, but Google Lens is also incredibly fun to use.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">But what exactly is Google Lens, and how does it work?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"an-introduction-to-google-lens\"><strong>AN INTRODUCTION TO GOOGLE LENS<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-27989 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Google-Lens-Logo.png\" alt=\"Google Lens Logo\" width=\"768\" height=\"512\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Google-Lens-Logo.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Google-Lens-Logo-300x200.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Google-Lens-Logo-472x315.png 472w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Whenever you see an object in real life and want to learn more about it, you can use Google Lens to find the answer. All you have to do is point your phone at any object, ask Google Assistant any question related to that object, and let Google Lens do its magic. Not only will Google Lens give you an answer, but you will also receive multiple suggestions based on the object.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/google-visual-search-and-google-lens-what-you-need-to-know\/\"><span style=\"font-weight: 400;\">Google Visual Search and Google Lens: What You Need To Know<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google Lens also recognises establishments and can provide you with business information, including reviews, opening\/closing hours, and addresses. Aside from that, you can do many other things with Google Lens, such as:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Translate texts online and offline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight texts to copy and paste them using your phone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify your surroundings and research points of interest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scan a question and seek an answer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search for similar products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn the definition of a word<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google Lens is an example of Google\u2019s capabilities for visual search. It has left a subtle but significant impact on <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO in Singapore<\/span><\/a><span style=\"font-weight: 400;\">, allowing you to optimise image\u2019s alt texts and help Google better understand your content.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to <\/span><span style=\"font-weight: 400;\">SEO services<\/span><span style=\"font-weight: 400;\">, Google Lens is yet to accomplish its full potential. However, you can expect Google Lens to learn more about the environment and digital landscape. In due time, Google Lens might turn out to be a game-changer for visual search, SEO, and <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/oom.com.sg\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want to optimise your images for Google visual search, you need to know how the Google Lens algorithm works. Let\u2019s check these three ranking factors that affect the Google Lens Algorithms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"3-ranking-factors-affect-the-google-lens\"><strong>3 RANKING FACTORS AFFECT THE GOOGLE LENS ALGORITHM<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h4 id=\"1-alt-text\"><strong>1. ALT TEXT<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide?hl=en&amp;visit_id=637629531162582185-1410655497&amp;rd=1\"><span style=\"font-weight: 400;\">Google\u2019s <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> guide<\/span><\/a><span style=\"font-weight: 400;\">, its search engine algorithm uses alt texts when understanding images in their index. An alt text makes it easier for Google to comprehend the context and meaning of your image.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The results on Google Lens depend on the relationship between the images and their alt texts. Google Lens should find the most accurate results based on the closeness of an alt text to its image.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27991\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/White-iPhone-Alt-Text.png\" alt=\"White iPhone Alt Text\" width=\"768\" height=\"512\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/White-iPhone-Alt-Text.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/White-iPhone-Alt-Text-300x200.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/White-iPhone-Alt-Text-472x315.png 472w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">For example, imagine that you have an image of an iPhone that you want to rank high on Google visual search. You can optimise this image\u2019s alt text by inserting keywords describing the phone\u2019s qualities.\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your alt text could look like this: \u201csleek white iPhone\u201d. As a result, whenever someone uses Google Images and Google Lens to search for something similar, Google will match your alt text with search queries containing closely related or similar keywords. Because of this, you must optimise your alt text if you want to boost your image\u2019s <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span> <\/a><span style=\"font-weight: 400;\">rankings even further.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-domain\"><strong>2. DOMAIN AUTHORITY<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Most search results on Google Lens come from high-authoritative websites and pages. That means your website should be credible enough for your images to rank higher on visual search.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As a ranking factor, domain authority is more important than ever. You can improve your site\u2019s domain authority to boost your image\u2019s <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> rankings on visual search results. To do so, here are some tips:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your website is mobile-friendly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your website speed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insert internal links into your website content seamlessly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create high-quality content for your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid low-quality backlinks<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once you improve your site\u2019s domain authority, the images on your website will have a much better chance of ranking higher on visual search results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3-title-tags-and-urls\"><strong>3. TITLE TAGS AND URLS<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Like alt texts, title tags and URLs that are rich in keywords can help your images rank higher. The keywords you put in your title tags and URLs play a vital role in your visual <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-relationship-between-visual-search-and-seo\/\"><span style=\"font-weight: 400;\">search SEO<\/span><\/a><span style=\"font-weight: 400;\"> rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/backlinko.com\/visual-search-ranking-factors\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\">, around 32.5% of pages ranking on Google Lens have keywords in their title tags that match the image\u2019s Google Vision label. Even Google has confirmed that descriptive information in a page\u2019s title tag is essential. For that reason, you should use keywords in your title tags and URLs to give yourself a tremendous advantage over your competitors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"conclusion-an-introduction\"><strong>CONCLUSION<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In the end, it all boils down to effective <\/span><span style=\"font-weight: 400;\">SEO and marketing<\/span><span style=\"font-weight: 400;\"> practices, such as using relevant keywords, optimising your website, and building high-quality backlinks. If you want to boost your visual search rankings, prepare to optimise your images based on these mentioned ranking factors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">For more information on <\/span><\/i><i><span style=\"font-weight: 400;\">digital marketing<\/span><\/i><i><span style=\"font-weight: 400;\">, contact our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i><span style=\"font-weight: 400;\">SEO agency in Singapore<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> at 6391-0930.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is the gift that keeps on giving. Besides Google Search, the leading multinational company has provided us with countless SEO and marketing tools and platforms in Singapore, such as Google Maps, Google My Business, and, most importantly\u2014Google Lens. &nbsp; Google Lens is one of Google\u2019s most powerful technologies that launched in 2017. Until today, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[2259],"tags":[],"class_list":["post-27988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-marketing-solutions"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/27988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=27988"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/27988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/27990"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=27988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=27988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=27988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}