{"id":28562,"date":"2021-08-10T10:00:48","date_gmt":"2021-08-10T02:00:48","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=28562"},"modified":"2022-05-21T20:16:19","modified_gmt":"2022-05-21T12:16:19","slug":"4-ways-to-utilise-internal-links-to-optimise-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/4-ways-to-utilise-internal-links-to-optimise-your-seo-strategy\/","title":{"rendered":"4 Ways To Utilise Internal Links To Optimise Your SEO Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Internal links are a crucial part of <\/span><span style=\"font-weight: 400;\">SEO services<\/span><span style=\"font-weight: 400;\"> that will always remain relevant, no matter how advanced or complex search engine algorithms become. Some people might think internal linking is a gimmick, but in reality, it is one of the simplest yet most effective ways to boost your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> rankings in <\/span><span style=\"font-weight: 400;\">Singapore<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">What exactly are internal links?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Internal links are links from one page to another within the same website. They are different from external links, which come from pages that link to another website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The process of utilising internal links is called internal linking, and it can significantly enhance your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> strategy if done correctly. Besides redirecting your website visitors to other pages, internal linking has a ton of other benefits for SEO:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your site\u2019s usability through anchor texts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase dwell time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce bounce rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help search engines bots crawl through your website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With internal linking, you can establish your site\u2019s authority and improve its user experience (UX) and <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> rankings. The good news is that internal linking is relatively simple. Here are some tips for utilising internal links for <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> in <\/span><span style=\"font-weight: 400;\">Singapore<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"4-Ways-To-Utilise-Internal-Links-For-SEO\"><strong>4 Ways To Utilise Internal Links For SEO<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Use-A-Logical-Hierarchy-For-Your-Site-Structure\"><strong>1. Use A Logical Hierarchy For Your Site Structure<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">All websites must use a well-designed site structure that helps both search engine crawlers and users navigate conveniently. When it comes to <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">, your site\u2019s hierarchy will also affect your rankings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In that case, you should utilise a logical hierarchy as a sitemap for your site structure. The most common and logical sitemap often uses a structural arrangement of categories.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For instance, when creating a hierarchy for your homepage, you can branch out main topics, such as your about, contact, and services or products page. Under these categories, you can even add more topics that link to other pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-28564 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/Site-Structure-Heiarchy-1024x319.png\" alt=\"Site Structure Hierarchy\" width=\"640\" height=\"199\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/Site-Structure-Heiarchy-1024x319.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/Site-Structure-Heiarchy-300x93.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/Site-Structure-Heiarchy-768x239.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/Site-Structure-Heiarchy-1536x478.png 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/Site-Structure-Heiarchy.png 1864w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Pictured above is an example of a commonly used hierarchy for site structure. Under the services, about, and contact page, you can insert other web pages to provide website visitors with more content.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The truth is, site structuring is a much more complex process than it looks. But what\u2019s important is that you understand the purpose of using a logical hierarchy for your site structure. Insert internal links into your homepage to redirect visitors to other pages logically and seamlessly. Doing so should improve your site\u2019s UX and <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span> <\/a><span style=\"font-weight: 400;\">rankings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Create-Content-Hubs\"><strong>2. Create Content Hubs<\/strong><\/h4>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">According to Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">, content hubs are interlinked collections of content related to particular topics. You can create content hubs to optimise your internal linking strategy and establish your site\u2019s hierarchy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Think of it this way:<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When creating content for your blog and <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> strategy, you can categorise your posts depending on their topics.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28563\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/OOm-Blog-Categories.png\" alt=\"OOm Blog Categories\" width=\"388\" height=\"685\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/OOm-Blog-Categories.png 388w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/OOm-Blog-Categories-170x300.png 170w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Take a look at OOm\u2019s blog (as shown in the example above), which has a wide range of categories. Clicking on any category should reveal a variety of blog posts with directly related topics. Each blog post also contains internal links to different web pages on the same website, including other related blog posts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The purpose of creating content hubs is to dive deeper into specific topics and provide users with more quality content. Not only that, but content hubs are excellent for <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> since they can reduce your bounce rate and increase dwell time. Most importantly, content hubs are perfect for helping website visitors find what they need by presenting more topics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To establish a content hub, you can conduct keyword research and use broad topics. Identify themes you want to cover for your content hub, then present subtopics that discuss even more specific subject matters related to your main topics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo-101-how-to-use-topic-clusters\/\"><span style=\"font-weight: 400;\">SEO 101: How To Use Topic Clusters?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3-Update-Old-Content\"><strong>3. Update Old Content<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Most <\/span><span style=\"font-weight: 400;\">SEO vendors<\/span><span style=\"font-weight: 400;\"> in the <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing industry in SG<\/span><\/a><span style=\"font-weight: 400;\"> highly recommend others to update old content. Updating your old articles and blog posts allows Google to see and index them again.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the things you can do when updating your old content:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a few paragraphs to include new information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove or replace outdated information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include internal links to introduce new content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logically place links in your content where readers expect them<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Updating old content is an excellent way to boost your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> rankings. It helps in establishing a connection between your old and new content. Consider checking some of your old blog posts to replace outdated information with fresh content and new internal links.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"4-Create-More-And-More-Content\"><strong>4. Create More And More Content<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">When it comes to internal linking, you must learn how to create quality content regularly and consistently. It is a guaranteed way to implement a proper internal linking structure, allowing you to insert more internal links into content where they are needed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The best place on your website to create more content is your blog page. You can upload blog posts frequently and utilise as many internal links as possible. Just make sure to avoid overstuffing your content with internal links, or else you might overwhelm your readers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"Final-Remarks\"><strong>Final Remarks<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Sure, the concept of internal linking is simple: you must insert links to other pages on your website to improve your UX. However, internal linking is also time-consuming, which is why you might want to consider outsourcing your <\/span><span style=\"font-weight: 400;\">SEO services<\/span><span style=\"font-weight: 400;\"> to a <\/span><span style=\"font-weight: 400;\">digital marketing company in Singapore<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Contact OOm, one of the <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i><span style=\"font-weight: 400;\">top digital marketing agencies in Singapore<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, at 6391-0930 to learn more about internal links.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internal links are a crucial part of SEO services that will always remain relevant, no matter how advanced or complex search engine algorithms become. Some people might think internal linking is a gimmick, but in reality, it is one of the simplest yet most effective ways to boost your SEO rankings in Singapore. &nbsp; What [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":28565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-28562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/28562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=28562"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/28562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/28565"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=28562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=28562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=28562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}