{"id":28623,"date":"2021-08-06T13:02:14","date_gmt":"2021-08-06T05:02:14","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=28623"},"modified":"2023-03-09T10:33:04","modified_gmt":"2023-03-09T02:33:04","slug":"everything-you-need-to-know-about-ecommerce-business-2021","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/everything-you-need-to-know-about-ecommerce-business-2021\/","title":{"rendered":"Everything You Need to Know About Ecommerce Business (2021)"},"content":{"rendered":"

Evolution of Consumer Shopping Behaviour<\/b><\/h2>\n

\"Ecommerce-SEO-Online-Store-Vs-Physical-Store\"<\/p>\n

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Over the years, consumer shopping behaviours have changed drastically, with an increased popularity in online shopping. The rise of digitalisation, shift in consumer attitudes and mobility are just some of the many causes that have contributed to this online surge. More recently however, the main reason lies in the Covid-19 pandemic, which has resulted in the need for social distancing and stay-at-home measures. As consumer shopping habits continue to change and evolve, brands, marketers and advertisers must learn to adapt and stay relevant in order for their business to flourish. This article will serve as a guide to that.\u00a0<\/span><\/p>\n

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The first step is to analyse how different shopping habits were in the past as compared to the present with focus on physical stores, and <\/span>ecommerce<\/span> in online stores.<\/span><\/p>\n

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Shopping in the Past \u2013 Physical Stores<\/strong><\/span><\/h3>\n

Before the rise of ecommerce platforms and stores, physical shopping was all the rage. The shopping experience was vastly different and these brick-and-mortar stores focused on aspects which might be considered irrelevant to ecommerce shops.\u00a0<\/span><\/p>\n

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Product Quality and Customer Service<\/strong><\/h3>\n

The sense of touch plays a vital role in physical stores yet lacking in ecommerce. One general rule of thumb is that if a product has a high number of \u2018non-digital attributes\u2019, it needs to be touched and experienced before a consumer buys it. The next step then involves a retail staff. Sometimes, shoppers require guidance to make the right purchasing decisions. In physical stores, customers can readily get assistance and with the right expert help, purchases are often made. \u00a0<\/span><\/p>\n

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Less Focus on Digital Marketing<\/strong><\/h3>\n

As seen above, physical stores tend to focus on the tangibles including product quality, shop design, retail staff etc, while the intangibles such as <\/span>digital marketing<\/span> and branding takes a step back. This is partly because digitalisation was way less prominent back then as compared to now. In fact, the Internet only came to be in 1983 and Google in 1998!\u00a0 \u00a0<\/span><\/p>\n

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Shopping in the Present \u2013 Ecommerce Stores<\/strong><\/span><\/h3>\n

Gone are the days when retail sales claimed monopoly in the consumer world as the option of online purchasing is presented to today\u2019s customers. The rise of online shopping has proven that <\/span>ecommerce<\/span> shops can perform well even without a physical outlet through <\/span>SEO<\/span> strategies. <\/span>Ecommerce is the activity of electronically buying or selling products using online services or over the Internet.<\/span> Let\u2019s look at some of the central focuses of ecommerce that differs from past physical stores.\u00a0 \u00a0<\/span><\/p>\n

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Product Imagery, Description and Reviews<\/strong><\/h3>\n

A 180 degree shift from physical stores, product imagery, description and reviews have become the \u2018sense of touch\u2019 of the digital world. Without being able to physically feel products, consumers now turn their attention to these factors. Product image creates the first impression on buyers,<\/span> product description is\u00a0used to show a product\u2019s value to potential customers while reviews reinforce credibility. All these impact purchasing decisions in online shopping and also influence <\/span>ecommerce SEO<\/span><\/a> strategies, which will be discussed further on in this article.<\/span><\/p>\n

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Digital marketing\u00a0<\/strong><\/h3>\n

Digital marketing<\/span> has become the lifeline for ecommerce businesses, offering both reach and ROI. As online users continue to grow, <\/span>digital marketing<\/span> can now reach millions at a time<\/span>. Digital marketing<\/span> tools and <\/span>services<\/span> can pull targeted customers or the right prospects at the right time. One way is to leverage on <\/span>SEO services<\/span><\/a> provided by professionals as that can potentially increase exposure of ecommerce stores to search engines. This enhances the possibility of your ecommerce store appearing on the top of search engine results pages (SERPs).<\/span><\/p>\n

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