{"id":29111,"date":"2021-09-20T09:00:21","date_gmt":"2021-09-20T01:00:21","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=29111"},"modified":"2023-03-08T17:12:55","modified_gmt":"2023-03-08T09:12:55","slug":"social-media-management-vs-community-management-are-they-the-same","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management-vs-community-management-are-they-the-same\/","title":{"rendered":"Social Media Management vs Community Management: Are They The Same?"},"content":{"rendered":"

These days, having an online presence is not enough for businesses any more. Ever since the pandemic came last year, they have moved online and adapted to digital platforms. According to the <\/span>United Nations,<\/span><\/a> global ecommerce jumped dramatically to $26.7 trillion.<\/span><\/p>\n

 <\/p>\n

Given our current situation, the internet is the only place where brands could promote products and services without worrying about virus transmission. Through this option, many businesses successfully stay afloat and meet the demand of their customers.\u00a0<\/span><\/p>\n

 <\/p>\n

The problem, however, reaching the target audience and engaging with them becomes more challenging each day. The only way to stay ahead of the game is to do proper <\/span>social media management<\/span><\/a> and <\/span>community management.\u00a0<\/span><\/p>\n

 <\/p>\n

Though are they not the same?\u00a0<\/span><\/i><\/p>\n

 <\/p>\n

While many used these terms interchangeably, there is a clear difference between <\/span>social media management<\/span> and <\/span>community management<\/span>. To distinguish one from the other, let us dive into their roles and purposes.\u00a0<\/span><\/p>\n

\n

What Social Media Management?<\/strong><\/h2>\n

Social media management in Singapore<\/span> is the same as in the rest of the world. It is a process responsible and defines a brand\u2019s voice on all social media.<\/span><\/p>\n

 <\/p>\n

The goal here is to deliver the latest news about the brand across different social media platforms from Facebook to LinkedIn. They could be about products, services, or even events that the brand will release or do in the coming weeks or months.<\/span><\/p>\n

 <\/p>\n

To do this, the brand will have to create content to entice its target audience. Here is a good example from Uniqlo Singapore.<\/span><\/p>\n

 <\/p>\n

\"Uniqlo<\/p>\n

 <\/p>\n

As you can see, the person who posted this content on Uniqlo Singapore\u2019s Facebook page wants to inform the masses about the 95th anniversary of Winnie the Pooh while encouraging people to try their newest collection of clothing. They even include where their target audience could find their shop at Orchard Central so none of them would get lost searching for it.<\/span><\/p>\n

 <\/p>\n

In summary, the role and purpose of <\/span>social media management<\/span><\/a> are:<\/span><\/p>\n

 <\/p>\n