{"id":29379,"date":"2021-11-05T09:32:39","date_gmt":"2021-11-05T01:32:39","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=29379"},"modified":"2023-03-09T09:55:20","modified_gmt":"2023-03-09T01:55:20","slug":"what-is-discovery-commerce","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/what-is-discovery-commerce\/","title":{"rendered":"What Is Discovery Commerce?"},"content":{"rendered":"

Whether in person or online, everyone loves to shop. And given our current situation, online shopping is a safer option since wearing a face mask does not guarantee our safety from the ongoing pandemic.\u00a0<\/span><\/p>\n

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The good news is that <\/span>ecommerce<\/span> and <\/span>SEO<\/span><\/a> are here to fill the gap for brick-and-mortar stores. These two methods help businesses promote their products and services online and let customers find what they are looking for at their convenience.\u00a0<\/span><\/p>\n

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According to BrizFeel, <\/span>57% of buyers favour online shopping<\/span><\/a>. There is no secret that the <\/span>ecommerce<\/span> industry ends up recreating the traditional sales secret. They learn how to take advantage of consumers that have no idea what they want to shop through <\/span>discovery commerce<\/span>.<\/span><\/p>\n

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Discovery commerce <\/span>is the new <\/span>digital marketing<\/span> strategy trend that entices consumers to buy things they have found unexpectedly interesting on impulse. That means buying something without giving much thought to the item.\u00a0<\/span><\/p>\n

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To further learn about <\/span>discovery commerce<\/span>, keep on reading. You will find out what exactly it is, its benefits and how you can implement it in your business.<\/span><\/p>\n

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What Is Discovery Commerce?<\/strong><\/h2>\n

Discovery commerce i<\/span>s about guiding a buyer towards a product or service until they find the perfect one that catches their interest and compels them to purchase it.\u00a0<\/span><\/p>\n

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Think of it this way: a potential buyer is just browsing through a website or a marketplace without a definite plan. As they continue strolling through the platform, something ends up catching their attention, and that act alone is what was the buyer\u2019s discovery.<\/span><\/p>\n

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Even though they are not particularly looking for anything, they are open to discovering new things and adding them to their shopping wishlist. Hence, it is safe to say tha<\/span>t discovery commerce<\/span> is equivalent to window shopping and is now the favourite pastime of many.\u00a0<\/span><\/p>\n

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As an online retailer, you should take this opportunity to showcase your products online. Make sure your <\/span>ecommerce<\/span> website is <\/span>SEO<\/span><\/a> friendly so you can enjoy several benefits of <\/span>discovery commerce,<\/span> such as:\u00a0<\/span><\/p>\n

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