{"id":29665,"date":"2021-10-08T09:00:56","date_gmt":"2021-10-08T01:00:56","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=29665"},"modified":"2024-05-29T17:16:05","modified_gmt":"2024-05-29T09:16:05","slug":"how-your-seo-can-benefit-from-google-lighthouse","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-your-seo-can-benefit-from-google-lighthouse\/","title":{"rendered":"How Your SEO Can Benefit From Google Lighthouse?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Even though many businesses have digitally transformed, not all of them are doing great. Since they are new to this platform and in search engine optimization (<\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">), they often wonder, \u201cIs there a tool I could use to check the performance of my website?\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The good news is that Google offers a free auditing tool called Google Lighthouse. With this, anyone, even those who do not have enough knowledge about websites or <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">, can access the web performance and improve their <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> strategies.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are interested in trying Google Lighthouse as a part of your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">, keep reading to learn more. The rest of the article will discuss how Google Lighthouse works.<\/span><\/p>\n<hr \/>\n<h2 id=\"What-Is-Google-Lighthouse\"><strong>What Is Google Lighthouse?<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-29669 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-1024x1024.png\" alt=\"Google Lighthouse Scoring Of Five Categories\" width=\"640\" height=\"640\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-300x300.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-150x150.png 150w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-768x768.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-270x270.png 270w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-271x272.png 271w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-371x371.png 371w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-345x345.png 345w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-370x370.png 370w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-375x375.png 375w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-for-SEO-350x350.png 350w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Besides the details mentioned above, Google Lighthouse can run on any web page, public, or website that requires authentication.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When you decide to run your website on this free auditing tool, you will encounter five scores for different categories once the analyzing process finishes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29668\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Scoring-Of-Five-Categories.png\" alt=\"Google Lighthouse Scoring Of Five Categories\" width=\"770\" height=\"220\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Scoring-Of-Five-Categories.png 770w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Scoring-Of-Five-Categories-300x86.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Scoring-Of-Five-Categories-768x219.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break down these five categories to understand further what Google Lighthouse is.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"Web-Performance\"><span style=\"color: #680332;\"><strong>Web Performance<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In this category, Google Lighthouse will cover the website\u2019s speed, loading times, and the source of the issues. To help you grasps the web performance, it divided the speed metrics into six:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"2\"><b>First Contentful Paint. <span style=\"font-weight: 400;\">Shows the time when the images or text becomes visible to the visitor.<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"2\"><b>Speed Index. <span style=\"font-weight: 400;\">Express how quick the content of a web page loads.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"2\">Largest Contentful Paint.\u00a0 <span style=\"font-weight: 400;\">Marks the time when the focal point of the website becomes visible to visitors.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"2\">Time to Interactive.<span style=\"font-weight: 400;\"> Amount of time for the page to fully load and become able for navigation and interaction.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"2\">Total Blocking Time. <span style=\"font-weight: 400;\">Reveal the estimated latency of the website. It is about how long the web page reacts when the visitor does something.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"2\">Cumulative Layout Shift. <span style=\"font-weight: 400;\">Measures when all elements become visible within the viewpoint.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In most cases, the cause of slow loading speed is the high-resolution images. These types of photos tend to consume a lot of bandwidth as it loads. Take this picture as an example.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-29667\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Web-Performance.png\" alt=\"Google Lighthouse Web Performance.\" width=\"884\" height=\"131\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Web-Performance.png 884w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Web-Performance-300x44.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Web-Performance-768x114.png 768w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The numbers are showing in red because the images used have high resolution. If it continues that way, it will affect the <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> of your <\/span><span style=\"font-weight: 400;\">company<\/span><\/a><span style=\"font-weight: 400;\"> since visitors cannot see the entire content your website has.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Hence, consider following whatever Google Lighthouse recommends because those can help you improve your website\u2019s performance, such as the suggestion that appears in the picture. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"Accessibility\"><span style=\"color: #680332;\"><strong>Accessibility<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Meanwhile, this category will highlight the opportunities that can help improve the accessibility of your website. That means how your visitors and search engines bots will go through your web pages.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Most of the time, when you run your website on Google Lighthouse, the accessibility audit report you will receive would look like this.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29670\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Accessibility.png\" alt=\"Google Lighthouse Accessibility\" width=\"857\" height=\"873\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Accessibility.png 857w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Accessibility-295x300.png 295w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Accessibility-768x782.png 768w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As you can see, in this category, Google Lighthouse will point out the areas that your web pages need to improve. Some of which could be some things you missed in your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span> <\/a><span style=\"font-weight: 400;\">practices. Here are other more metrics it uses to measure the accessibility score of your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Navigation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Accessible Rich Internet Applications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Tables and lists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Audio and video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Internalisation and localisation<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Resolving all the warning signs on the accessibility audit report should help visitors and search engines bots get into your content without a hitch.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"Best-Practices\"><span style=\"color: #680332;\"><strong>Best Practices<\/strong><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29671\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Best-Practices.png\" alt=\"Google Lighthouse Best Practices\" width=\"754\" height=\"534\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Best-Practices.png 754w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Best-Practices-300x212.png 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As for this category, Google Lighthouse will test 16 Best Practices to assess how vulnerable and safe your website is. Expect to see the following once you run your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Uses HTTPS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Links to cross-origin destinations are safe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Avoids front-end JavaScript libraries with known security vulnerabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Avoids requesting the geolocation permission on page load<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Avoids requesting the notification permission on page load<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Allows users to paste into password fields<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Displays images with a correct aspect ratio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Serves images with appropriate resolution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The page has the HTML doctype<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Properly defines charset<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Avoids Application Cache<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Detected JavaScript libraries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Avoids deprecated APIs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">No browser errors logged to the console<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">No issues in the Issues panel in Chrome Devtools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Preload `optional` fonts<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that if any of these are in red, that means your website is not so secure. When your visitors happen to notice that, they would most likely leave and move on to the next brand similar to yours. Also, if you did not resolve them, your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> strategies would not work as well as you think. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"SEO\"><strong><span style=\"color: #680332;\">SEO<\/span><\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29673\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-SEO.png\" alt=\"Google Lighthouse SEO\" width=\"641\" height=\"463\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-SEO.png 641w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-SEO-300x217.png 300w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Another good thing about Google Lighthouse is that it checks if you follow the <a href=\"\/your-comprehensive-guide-to-search-engine-optimisation-seo-in-2024\/\">basic SEO guidelines<\/a><\/span>. Knowing where you went wrong ahead of time gives you the advantage to correct them, without sacrificing your search engine rankings.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, whenever you would update your website, make sure to run it on Google Lighthouse. Like the rest of the categories, this part will also point out what is wrong and how you can fix it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"Progressive-Web-Apps\"><span style=\"color: #680332;\"><strong>Progressive Web Apps<\/strong><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29672\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Progressive-Web-Apps.png\" alt=\"Google Lighthouse Progressive Web Apps\" width=\"630\" height=\"508\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Progressive-Web-Apps.png 630w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Google-Lighthouse-Progressive-Web-Apps-300x242.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Last but not the least, the Progressive Web Apps, which is previously the core of Google Lighthouse.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But as many updates went by, this section does not affect the Google Lighthouse\u2019s score of your website. Instead, it would give your website a fail or pass whether your website meets its <\/span><a href=\"https:\/\/developers.google.com\/web\/ilt\/pwa\/lighthouse-pwa-analysis-tool\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">criteria<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<hr \/>\n<h2 id=\"How-Can-You-Access-Google-Lighthouse\"><strong>How Can You Access Google Lighthouse?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When you are ready to use Google Lighthouse as part of your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> practices<\/span><span style=\"font-weight: 400;\"> in Singapore, <\/span><span style=\"font-weight: 400;\">here are your options where and how you can access it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Chrome Plugin<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.seo-suedwest.de\/images\/google-chrome-developer-console-lighthouse-seo-check.gif\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Developer Tools in the Chrome browser<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PageSpeed Insights<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/web.dev\/measure\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u2019s web.dev portal<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There is a whole lot more than what a Google Lighthouse can do for your business and SEO. If you want to learn more about the ins and outs, get in touch with an <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">SEO agency.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Contact OOm at 6391-0930 or leave us a message <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even though many businesses have digitally transformed, not all of them are doing great. Since they are new to this platform and in search engine optimization (SEO), they often wonder, \u201cIs there a tool I could use to check the performance of my website?\u201d &nbsp; The good news is that Google offers a free auditing [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":36017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[2259,20],"tags":[15,185,1272,6,5],"class_list":["post-29665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-marketing-solutions","category-cat-seo","tag-digital-marketing-2","tag-google","tag-google-lighthouse","tag-search-engine-optimization","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/29665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=29665"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/29665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/36017"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=29665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=29665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=29665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}