{"id":29764,"date":"2021-10-12T09:00:44","date_gmt":"2021-10-12T01:00:44","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=29764"},"modified":"2023-03-08T14:58:13","modified_gmt":"2023-03-08T06:58:13","slug":"how-to-use-keyword-mapping-to-improve-your-seo","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-use-keyword-mapping-to-improve-your-seo\/","title":{"rendered":"How to Use Keyword Mapping to Improve Your SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Having a clear plan is what makes an event successful. The same is true for search engine optimisation (<\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\">) campaigns since each one starts with keyword mapping. After all, no one would find you or your products and services if you are not using the right keywords that your target audience is searching for.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even though someone discovers your business on search engines like Google, it would take time. Before they can find you, they probably have to go through several pages of search engine results. And you should know that <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-first-page-clicks\/374516\/\"><span style=\"font-weight: 400;\">not many people pass beyond the first page<\/span><\/a><span style=\"font-weight: 400;\">, which is why keyword mapping is an essential strategy in your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are new to <\/span><span style=\"font-weight: 400;\">SEO <\/span><span style=\"font-weight: 400;\">and have no idea what keyword mapping is, keep reading to know the answer and learn how to use keyword mapping to improve your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr \/>\n<h2 id=\"What-Is-Keyword-Mapping\"><strong>What Is Keyword Mapping?<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-29766\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/What-Is-Keyword-Mapping-1024x683.png\" alt=\"What Is Keyword Mapping\" width=\"725\" height=\"483\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/What-Is-Keyword-Mapping-1024x683.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/What-Is-Keyword-Mapping-300x200.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/What-Is-Keyword-Mapping-768x512.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/What-Is-Keyword-Mapping-1536x1024.png 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/What-Is-Keyword-Mapping-472x315.png 472w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/What-Is-Keyword-Mapping.png 1920w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Keyword mapping is a form of planning that <\/span><span style=\"font-weight: 400;\">SEO vendors<\/span><span style=\"font-weight: 400;\"> and marketers do to know the search intent of their target audiences.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Search intent refers to the reasons why people are searching for something on search engines like Google. Be it sentences or phrases\u2014they are clues to understanding your target audience and learning how your customers behave.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Overall, keyword mapping helps you plan on the following, so you can have a successful <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> campaign:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine the target keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover the web pages that help increase traffic and leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify which topic your content should have.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In that case, let us show you the step-by-step process of keyword mapping. It should help you produce quality and relevant <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> campaigns that could reach your target audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are the steps of keyword mapping that you can follow.<\/span><\/p>\n<hr \/>\n<h2><strong>4 Steps of Keyword Mapping\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The process of keyword mapping works differently from one niche to another. Remember that everything would depend on the type of industry your business is in and who your target audiences are.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, take your time on each step of keyword mapping before moving on to the next one. Doing so should help the rest of your <\/span><span style=\"font-weight: 400;\">SEO <\/span><span style=\"font-weight: 400;\">strategies to work better.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"STEP-1-Do-a-Keyword-Research\"><strong>STEP 1: Do a Keyword Research<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Keyword research is about looking for the sentences or phrases that people are looking for online. As mentioned above, they are searching intent. To do this step, you have two options that you can rely on.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google search engine suggestions.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can either find these as dropdowns as soon as you type a word or phrase on the search bar or the eight terms that you can find at the bottom of the browser once you click to search for the text on the search bar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword research tools\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They are software or applications that you can use to make your keyword research process a lot easier and get more accurate results.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>READ MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/keyword-research-how-to-find-the-best-keywords-for-your-seo-strategy\/\"><span style=\"font-weight: 400;\">Keyword Research: How To Find The Best Keywords For Your SEO Strategy?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"STEP-2-Group-Keywords-Targeting-the-Same-Purpose\"><strong>STEP 2:\u00a0 Group Keywords Targeting the Same Purpose<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have found the keywords relevant to your products and services, group them according to their purpose.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are creating content for <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/a-guide-to-using-shopify-in-singapore\/\"><span style=\"font-weight: 400;\">Shopify SEO<\/span><\/a><span style=\"font-weight: 400;\">, the keyword groupings would be like these:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Set A:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify SEO<\/span><span style=\"font-weight: 400;\"> tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify SEO<\/span><span style=\"font-weight: 400;\"> plugins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify SEO<\/span><span style=\"font-weight: 400;\"> apps<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Set B:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify SEO<\/span><span style=\"font-weight: 400;\"> expert<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify SEO <\/span><span style=\"font-weight: 400;\">services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopify SEO<\/span><span style=\"font-weight: 400;\"> pricing<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As you can see, each set has the same purpose. Set A covers the instruments that Shopify owners can use to improve their <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">, while set B is about the factors they have to consider if they like to hire an expert.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"STEP-3-Ready-the-Potential-URLs\"><strong>STEP 3: Ready the Potential URLs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After you have grouped all the keywords that have the same purpose or answer the same question, you need to prepare the URLs where you would be placing them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s use the sets mentioned above and think of this way. Set A would have to use the same URL since all three keywords talk about the instruments to use to improve the <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> of the Shopify shops.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That means the user URL for Set A can be the following:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\/Shopify-Tools-And-Plugins-for-SEO<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\/Shopify-Tools And-Apps-for-SEO<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Either one of these is suitable for Set A, and using them would direct the visitor to where these keywords are.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"STEP-4-Use-the-Keyword-Groupings-to-Create-Content\"><strong>STEP 4: Use the Keyword Groupings to Create Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When your keyword groupings already have potential URLs where you can link them, that is the time you are ready to create your <\/span><span style=\"font-weight: 400;\">SEO <\/span><span style=\"font-weight: 400;\">campaigns. That means you can use the keywords you have found and create content about it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are the types of content that you can make.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video Clips<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>READ MORE: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-establish-credibility-with-content-marketing\/\"><span style=\"font-weight: 400;\">How To Establish Credibility With Content Marketing?<\/span><\/a><\/p>\n<hr \/>\n<h2 id=\"Need-Help-With-Keyword-Mapping-for-Your-SEO-campaigns\"><strong>Need Help With Keyword Mapping for Your SEO campaigns?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If so, OOm would love to help. As an award-winning <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">SEO agency in Singapore<\/span><\/a><span style=\"font-weight: 400;\">, we aim to lend a hand to all of our clients. We want them to be at ease as we expand their reach and improve their online presence through our <\/span><span style=\"font-weight: 400;\">SEO services<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Just call OOm at 6391-0930 or <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">leave a message<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to let us know how we can help you with your <\/span><\/i><i><span style=\"font-weight: 400;\">SEO<\/span><\/i><i><span style=\"font-weight: 400;\"> needs.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a clear plan is what makes an event successful. The same is true for search engine optimisation (SEO) campaigns since each one starts with keyword mapping. After all, no one would find you or your products and services if you are not using the right keywords that your target audience is searching for.\u00a0 &nbsp; [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":29765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[20],"tags":[326,906,1274,327,384,55,6,5],"class_list":["post-29764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-seo","tag-choosing-keywords","tag-keyword","tag-keyword-mapping","tag-keyword-research","tag-keyword-selection","tag-keywords","tag-search-engine-optimization","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/29764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=29764"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/29764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/29765"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=29764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=29764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=29764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}