{"id":30174,"date":"2021-10-14T09:00:55","date_gmt":"2021-10-14T01:00:55","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=30174"},"modified":"2022-05-21T20:17:41","modified_gmt":"2022-05-21T12:17:41","slug":"5-common-seo-errors-and-how-you-can-solve-them","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/5-common-seo-errors-and-how-you-can-solve-them\/","title":{"rendered":"5 Common SEO Errors (And How You Can Solve Them)"},"content":{"rendered":"

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Search engine optimization<\/span><\/a>, also known as <\/span>SEO<\/span>, is a perfect digital marketing strategy for all businesses, especially in our current situation\u2014with the ongoing pandemic. A successful <\/span>SEO<\/span> campaign can attract more customers by directing traffic to a website, and that is how <\/span>SEO<\/span> can help a business stay afloat.\u00a0<\/span><\/p>\n

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But when done incorrectly, <\/span>SEO<\/span> errors can damage your business\u2019s online presence. If you neglect these issues, expect to lose a few of your potential customers searching for your products or services online.\u00a0\u00a0<\/span><\/p>\n

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Moreover, if you are new to <\/span>SEO<\/span>, chances are you have no idea if you made a mistake or not. To guarantee your <\/span>SEO<\/span> will go well as planned and no <\/span>SEO <\/span>error is running rampant, take note of these common <\/span>SEO<\/span><\/a> errors and learn how to solve them.<\/span><\/p>\n

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5 Common SEO Errors (And How You Can Solve Them)<\/strong><\/h2>\n

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1. Missing Quality Links<\/strong><\/h3>\n

To get the <\/span>best<\/span> from <\/span>SEO<\/span>, a <\/span>company<\/span><\/a> owner should review their web pages to check if all the existing links are still working. Keep in mind that working internal and external links show visitors and search engine crawlers that you have quality content.\u00a0<\/span><\/p>\n

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That is why if your content has missing quality links, this case will create a poor user experience for visitors, affecting your search engine rankings.\u00a0<\/span><\/p>\n

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To resolve this <\/span>SEO<\/span> error, run regular site audits. When you notice some missing links, update them and remove dead pages. Doing so should retain or improve the quality of your content.\u00a0<\/span><\/p>\n

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2. Skipping Title Tags & Meta Descriptions<\/strong><\/h3>\n

Optimising your campaign does not end once you add related keywords to your blog article. You have to know that the title tag and meta description are also crucial in <\/span>SEO<\/span><\/a> since they are the factors that search engines like Google consider when crawling to a website.\u00a0<\/span><\/p>\n

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If you leave them behind, chances are your campaign would not rank higher on search engines, and fewer people would be able to find it. Even if they do, discovering your campaign would take time.<\/span><\/p>\n

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Therefore, try not to forget to add the title tag and meta description whenever you make your campaign. Make them unique and brief but descriptive as much as possible so search engine crawlers would recognise them quickly.<\/span><\/p>\n

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3. Inconsistent NAP Details<\/strong><\/h3>\n

Another thing you should be mindful of is NAP details\u2014your name, address, and phone number. These are your business\u2019s contact information that search engines also consider in ranking. Thus, if you do not keep your NAP details updated, it could affect your <\/span>SEO <\/span>rankings, and your potential customers would not be able to find your business online.<\/span><\/p>\n

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To prevent that, update and validate all online directories, from your social media to your website. Make sure everything has consistent information.<\/span><\/p>\n

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4. Contact Form Isn\u2019t Converting<\/strong><\/h3>\n

Does your contact form not make any traffic or lead? If so, you should know that filling a contact form is not something everyone likes.\u00a0<\/span><\/p>\n

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According to a <\/span>study<\/span><\/a> from The Manifest, 81% of people abandon at least one online form they encounter recently. Two of their reasons for doing so are security concerns and form length.\u00a0<\/span><\/p>\n

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That is why if your contact form is not making any conversion, these two reasons might be the problem. Consider solving them by having an SSL certificate on your website and keep your contact form super simple. Just ask their name, email address, and inquiry.<\/span><\/p>\n

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Of course, in the end, do not forget to add the CTA: submit. Adding that would nudge the visitor to take action and submit the contact form they fill out.\u00a0<\/span><\/p>\n

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5. Not Optimising for Local Searches<\/strong><\/h3>\n

Phrases with \u201cnear me\u201d might sound so silly to hear, but many people include these two words when searching for something nearby. Think with Google states that <\/span>76%<\/span><\/a> of people do these, especially when they are about to visit in person within the day.\u00a0<\/span><\/p>\n

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Therefore, if you do not optimise your content for <\/span>local SEO<\/span><\/a>, search engines would not consider it relevant to the searcher\u2019s intent. That means your business is less likely to appear in their search engine results.\u00a0<\/span><\/p>\n

So always add a location together with the keywords you are using, for example, <\/span>SEO services <\/span>in Singapore.<\/span><\/p>\n

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Avoid These SEO Errors at All Costs!<\/strong><\/h2>\n

There you have them! These are some of the common <\/span>SEO<\/span> errors that businesses that are new to <\/span>SEO<\/span> are making. Consider solving them as soon as you notice the part where you often make mistakes. As such, your business would benefit from not committing these <\/span>SEO<\/span> errors in the long run.\u00a0<\/span><\/p>\n

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For more <\/span><\/i>SEO<\/span><\/i> tips, get in touch with our <\/span><\/i>SEO agency in Singapore<\/span><\/i><\/a>. Contact OOm at 6391-0930 to get your <\/span><\/i>SEO<\/span><\/i> campaigns started.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

    Search engine optimization, also known as SEO, is a perfect digital marketing strategy for all businesses, especially in our current situation\u2014with the ongoing pandemic. A successful SEO campaign can attract more customers by directing traffic to a website, and that is how SEO can help a business stay afloat.\u00a0   But when done […]<\/p>\n","protected":false},"author":28,"featured_media":30175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[20],"tags":[15,6,5],"class_list":["post-30174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-seo","tag-digital-marketing-2","tag-search-engine-optimization","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/30174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=30174"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/30174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/30175"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=30174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=30174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=30174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}