{"id":30334,"date":"2021-10-26T09:00:33","date_gmt":"2021-10-26T01:00:33","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=30334"},"modified":"2023-03-08T13:56:58","modified_gmt":"2023-03-08T05:56:58","slug":"how-can-website-themes-make-or-break-your-seo-and-rankings","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-can-website-themes-make-or-break-your-seo-and-rankings\/","title":{"rendered":"How Can Website Themes Make Or Break Your SEO And Rankings?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ageing. One simple word that we cannot avoid. Once wrinkles and fine lines appear on our faces, we know that we are becoming older.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The same is true for website themes. When the pages start to look and feel outdated, we often make small changes here and there, like altering our skincare routine so we would still look great.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some website owners change their themes and layout only by using any generic <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/website-design-and-development\/\"><span style=\"font-weight: 400;\">web design<\/span> <\/a><span style=\"font-weight: 400;\">template, but sometimes they also tend to forget about improving their website\u2019s performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In theory, your website looks better, and your visitors love it. Then what about your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> and rankings; do they have any improvements? Does the current web design template you are using helps you gain traffic, leads and make conversions? If not, you should know that the surface does not say it all.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIt is easy to consider website themes as just a splash of colour on top of a finished structure. But there\u2019s so much more involved.\u201d, says <\/span><\/i><a href=\"https:\/\/youtu.be\/Ayaovhfy5Uw\"><span style=\"font-weight: 400;\">John Mueller from Google<\/span><\/a><span style=\"font-weight: 400;\">. That means there are technicalities hidden beneath website themes that could make or break <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> and rankings.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That is why if you are planning to change your business\u2019s website theme, make sure to read through this article. Doing so should give you a clue on what you should do so nothing would negatively affect your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> and rankings when you change it soon.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are the ways on how a website theme impacts your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> and rankings.<\/span><\/p>\n<hr \/>\n<h2 id=\"4-Ways-A-Website-Theme-Impact-Your-SEO-And-Rankings\"><strong>4 Ways A Website Theme Impact Your SEO And Rankings<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-30335\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/4-Ways-A-Website-Theme-Impact-Your-SEO-And-Rankings.jpg\" alt=\"4 Ways A Website Theme Impact Your SEO And Rankings\" width=\"768\" height=\"512\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/4-Ways-A-Website-Theme-Impact-Your-SEO-And-Rankings.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/4-Ways-A-Website-Theme-Impact-Your-SEO-And-Rankings-300x200.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/4-Ways-A-Website-Theme-Impact-Your-SEO-And-Rankings-472x315.jpg 472w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Website-Navigation\"><strong>1. Website Navigation<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If your <\/span><span style=\"font-weight: 400;\">web design<\/span><span style=\"font-weight: 400;\"> is too complicated to navigate, people visiting your website will have a hard time. Instead of browsing through the product and service pages with ease, they would find themselves in trouble\u2014not knowing where to click and go to the page they want to go to.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You should know that a poor user experience can make a visitor leave the website, and when the search engines like Google notice that, it would consider your website as not helpful or user-friendly, which could affect your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> and rankings.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">By then, your web pages will get pushed back in the search engine results, and your potential customers will not be able to find you immediately.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, make sure when you change your business\u2019s <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/website-design-and-development\/\"><span style=\"font-weight: 400;\">website design in Singapore<\/span><\/a><span style=\"font-weight: 400;\">, keep it simple and easy to navigate by adding the following.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search bar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear categories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make call-to-action stand out\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mind the footer and sidebars<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Images-Videos\"><strong>2. Images &amp; Videos<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Adding high-resolution images and videos may seem a good idea so your potential customers would have a great look at your products or services from all angles. However, that would bore them if they took too much time to load in your website\u2019s <\/span><span style=\"font-weight: 400;\">web design<\/span><span style=\"font-weight: 400;\"> theme.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As you know, people can be impatient. They do not have that much patience, especially when browsing online. According to <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/page-load-time-statistics\/\"><span style=\"font-weight: 400;\">Think With Google<\/span><\/a><span style=\"font-weight: 400;\">, users expect a website to load within 1 to 3 seconds. Therefore, if the images and videos of your website take longer than that to load, the higher the chance they would leave and look for similar shops.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To prevent that, make sure to optimise your images and videos before posting them on your website. Here are some tricks you should consider doing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compress them to the smallest file possible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the right format.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjust the image dimensions accordingly.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 id=\"3-Mobile-Responsiveness\"><strong>3. Mobile Responsiveness<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Another thing you should mind when you change your website\u2019s <\/span><span style=\"font-weight: 400;\">web design<\/span><span style=\"font-weight: 400;\"> theme is its mobile responsiveness. You should know that if your website is not accessible with other devices, you are wasting your chance to make your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> strategy work and increase your rankings.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.bankmycell.com\/blog\/how-many-phones-are-in-the-world\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">6.378 billion mobile users worldwide<\/span><\/a><span style=\"font-weight: 400;\">, not all of them would consider using other devices only to access your website and check out what you offer. They most likely go back to the search engine results page and look for another shop that would address their concern.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To not lose your chance to gain traffic, lead, and conversion, optimise your website for mobile phones today. Make sure that everything is readable in different screen sizes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>READ MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/mobile-seo-a-guide-to-optimising-your-website-for-mobile-phones\/\"><span style=\"font-weight: 400;\">Mobile SEO: A Guide To Optimising Your Website For Mobile Phones<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"4-Content-Formatting\"><strong>4. Content Formatting<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Not all <\/span><span style=\"font-weight: 400;\">ecommerce web design<\/span><span style=\"font-weight: 400;\"> themes have the same format. Some are smaller than average, while others are way bigger. Even though small changes like font choices would seem like not an issue, they could indirectly affect your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> and rankings.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You should know <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">16% of people<\/span><\/a><span style=\"font-weight: 400;\"> rarely read the complete content word by word. They often scan it and pick out the sentences or phrases that would help them with their concerns.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, if the content formatting of your new <\/span><span style=\"font-weight: 400;\">web design<\/span><span style=\"font-weight: 400;\"> theme does not use proper formatting like text hierarchy, your visitors would leave right away, too.\u00a0<\/span><\/p>\n<hr \/>\n<h2 id=\"Conclusion\"><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Changing the whole theme of your website can make or break your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> and rankings due to the elements mentioned above. That is why before your new theme <\/span><span style=\"font-weight: 400;\">web design<\/span><span style=\"font-weight: 400;\"> for your <\/span><span style=\"font-weight: 400;\">company<\/span><span style=\"font-weight: 400;\"> goes live, do a test drive.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Just make sure you block the indexing of the staging site, so search engines would not accidentally crawl to your web pages and make changes to your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> and rankings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Learn more news, tips, and updates about <\/span><\/i><i><span style=\"font-weight: 400;\">SEO<\/span><\/i><i><span style=\"font-weight: 400;\"> and <\/span><\/i><i><span style=\"font-weight: 400;\">web design<\/span><\/i><i><span style=\"font-weight: 400;\"> by reading out with our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/website-design-and-development\/\"><i><span style=\"font-weight: 400;\">website development<\/span><\/i><i><span style=\"font-weight: 400;\"> team <\/span><\/i><i><span style=\"font-weight: 400;\">in Singapore<\/span><\/i><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> Contact OOm at 6391-0930 and send your inquiries.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ageing. One simple word that we cannot avoid. Once wrinkles and fine lines appear on our faces, we know that we are becoming older.\u00a0 &nbsp; The same is true for website themes. When the pages start to look and feel outdated, we often make small changes here and there, like altering our skincare routine so [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":30336,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[20],"tags":[6,5,190,270,1284],"class_list":["post-30334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-seo","tag-search-engine-optimization","tag-seo-2-2","tag-web-design","tag-website","tag-website-themes"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/30334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=30334"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/30334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/30336"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=30334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=30334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=30334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}