{"id":30427,"date":"2021-11-03T09:00:54","date_gmt":"2021-11-03T01:00:54","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=30427"},"modified":"2026-09-28T12:01:50","modified_gmt":"2026-09-28T04:01:50","slug":"what-why-who-how-the-ultimate-guide-to-digital-marketing","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/what-why-who-how-the-ultimate-guide-to-digital-marketing\/","title":{"rendered":"What? Why? Who? How? The Ultimate Guide to Digital Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It has already been more than a year since the COVID-19 began, but the world\u2019s madness about it is still not over. As the pandemic continues, more and more businesses are adopting <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> to stay afloat.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing<\/span><span style=\"font-weight: 400;\"> can help businesses reach out to more people. Since there are more than 4.88 billion global internet users, it is safe to say that <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> is a perfect method businesses can use to raise brand awareness and make sales.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That is why if you are looking to jump into <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\">, one thing is for sure: it is easier said than done. As more businesses digitally transform themselves, you have to prepare yourself since standing out from the growing, fierce competition would be tough.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, before diving straight into <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\">, you need to learn bits of pieces about it. Doing so should help you figure out how to use it for your business, so read through this guide to get you started.\u00a0<\/span><\/p>\n<hr \/>\n<h2 id=\"What-Is-Digital-Marketing\"><strong>What Is Digital Marketing?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Digital marketing<\/span><span style=\"font-weight: 400;\"> is simply <\/span><i><span style=\"font-weight: 400;\">marketing<\/span><\/i><span style=\"font-weight: 400;\">, but it only happens <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">. The act to promote and sell products and services get delivered through the Internet and received by online users, also known as netizens.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A netizen is a term to describe a person who searches, browses and uses the Internet. Businesses target them using <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> tactics such as search engine optimisation, email marketing, and many more.<\/span><\/p>\n<hr \/>\n<h2 id=\"How-Does-Digital-Marketing-Work\"><strong>How Does Digital Marketing Work?<\/strong><\/h2>\n<p><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\" rel=\"\"><span style=\"font-weight: 400;\">Digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> works by combining tried and tested methods of traditional marketing into digital mediums such as:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Word by mouth shifts to customer reviews.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales talk turns to content marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flyers convert GIF or infographic posts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletter sent by email instead of snail mail.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These are some of the changes that businesses have to adapt to in <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\">. The way they deliver their promotions becomes more connected with target audiences globally. Compared to traditional marketing, <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> has a broader and better customer reach.<\/span><\/p>\n<hr \/>\n<h2 id=\"The-Types-Of-Digital-Marketing\"><strong>The Types Of Digital Marketing<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-30428\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/The-Types-Of-Digital-Marketing.png\" alt=\"The Types Of Digital Marketing\" width=\"768\" height=\"512\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/The-Types-Of-Digital-Marketing.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/The-Types-Of-Digital-Marketing-300x200.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/The-Types-Of-Digital-Marketing-472x315.png 472w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When using <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> for your business, you should know that it involves several channels, and each one has its strategies and tools you need to use. Doing so should help meet your business goals, and that is to attract more customers and expand your online presence.\u00a0<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Hence, note down the <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> types below, so you would understand how they can benefit your business.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4 id=\"1-Search-Engine-Optimisation-SEO\"><strong>1. Search Engine Optimisation (SEO)<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">This <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> strategy refers to making a website more visible on search engines like Google, Bing, and Yahoo. <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> involves optimising content and web pages to rank higher on search engine result pages (SERPs). To do so, they use customers\u2019 search intent, which are phrases and sentences that netizens use when looking for something online.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Inbound-Marketing\"><strong>2. Inbound Marketing<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Businesses use inbound marketing to entice and engage with their customers in all stages of the <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/videos\/what-is-the-consumer-purchase-journey\/\"><span style=\"font-weight: 400;\">customer purchase journey<\/span><\/a><span style=\"font-weight: 400;\">, from awareness to loyalty.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When adopting inbound marketing, you have to create a pleasant customer experience that would nudge them to take action. Here are just a few of what you would need to do.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rather than relying on pop-up ads, reach your customers with blogging.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instead of commercial advertising, attract their attention with video marketing.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><b>ALSO READ: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-create-an-inbound-marketing-strategy\/\"><span style=\"font-weight: 400;\">How To Create An Inbound Marketing Strategy?<\/span><\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4 id=\"3-Email-Marketing\"><strong>3. Email Marketing\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Email marketing is the same as mailing a newsletter via snail mail. The only difference is that you do not send the news, latest updates, and promotions directly to the home or office of the customers but their email address. Because of that, your customers would be able to check and read them whenever they want as long as they have access to their email.\u00a0<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Listed below are some kinds of emails you can send in your email marketing campaigns.\u00a0<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welcome emails for newly subscribed customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow-up for those who purchased or downloaded from the shop or website\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletters for the latest news, updates, and promotions or discounts.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><b>KNOW MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/a-beginners-guide-to-email-marketing\/\"><span style=\"font-weight: 400;\">A Beginner\u2019s Guide To Email Marketing<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"4-Pay-Per-Click-PPC\"><strong>4. Pay-Per-Click (PPC) \/ Search Engine Marketing (SEM)<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Another popular <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> strategy <\/span><span style=\"font-weight: 400;\">in Singapore<\/span><span style=\"font-weight: 400;\"> is pay-per-click or PPC. As the word suggests, you have to pay for the number of clicks your paid ad gets on search engines.<\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here, look at this picture below as an example.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-30429\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Sample-Of-PPC-Digital-Marketing.png\" alt=\"Sample Of PPC Digital Marketing\" width=\"649\" height=\"220\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Sample-Of-PPC-Digital-Marketing.png 649w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/10\/Sample-Of-PPC-Digital-Marketing-300x102.png 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This furniture shop uses PPC so their customers would see their campaign right away on the SERPs. And when someone clicks on it, they can drive them to their website, which helps them gain leads and traffic.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, the leads and traffic they gain are not organic, which means it would only last for a while until they no longer pay for the clicks of their campaign.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/pay-per-click-marketing-in-singapore-a-complete-guide-to-ppc-marketing\/\"><span style=\"font-weight: 400;\">Pay-Per-Click Marketing In Singapore \u2013 A Complete Guide To PPC Marketing<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"5-Social-Media-Marketing\"><strong>5. Social Media Marketing<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Besides search engines, you could also market your products and services on social media such as Facebook, Twitter, Instagram or LinkedIn via social media marketing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Just like in search engines, there are two things you could do.\u00a0 Promote your campaign organically or inorganically. You should know that the difference between the two is the latter requires you to pay so your campaign would reach more people.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, you should know that paid social ads have different mechanics than PPC. Instead of paying by the number of clicks the campaign has, you have to pay for specific audiences that you want to reach.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-5-pillars-of-social-media-marketing\/\"><span style=\"font-weight: 400;\">Social Media Marketing: How To Make The Most Out Of Your Ads?<\/span><\/a><\/p>\n<hr \/>\n<h2 id=\"Is-Digital-Marketing-Expensive\"><strong>Is Digital Marketing Expensive?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The truth is, the cost of<\/span> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing in Singapore<\/span><\/a><span style=\"font-weight: 400;\"> depends on your goal, keywords, and target audience. If you find 4 to 6 months too long for you to see your SEO performance and results, then better allocate a budget for your <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> campaign via paid ads. Doing so should help it reach more people.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, as mentioned above, the traffic and lead you gain would not be organic. You should know that inorganic only lasts for a short time. Sooner or later, your <\/span><span style=\"font-weight: 400;\">digital marketing <\/span><span style=\"font-weight: 400;\">campaign would no longer be as visible to your target audience if you stopped spending on paid ads like buying keywords. That is why you should consider getting organic results In the long run.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if you want your business to go through digital transformation, like setting up a website, you can ask for support from the government. You should know that Singapore encourages small to medium enterprises (SMEs) to adopt digitalisation. That is why the government provides a <\/span><span style=\"font-weight: 400;\">EDGE Grant for digital marketing<\/span><span style=\"font-weight: 400;\"> needs and other digital solutions.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p>Starting on April 1, 2023, you can receive up to 50% funding support with the EDGE Grant. Learn more about it <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/psg-grant-what-is-productivity-solution-grant-psg\/\">here<\/a>.<\/p>\n<hr \/>\n<h2 id=\"Final-Remarks\"><strong>Final Remarks<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Beginners such as yourself could use this guide to help you better understand the basics of <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\">. However, there are more things you need to do to optimise your campaigns successfully.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That is why if you think you need help, never shy away from asking experts in <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\">. With professionals by your side, you will stay updated with the latest trends and changes in the <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> world. As such, you would never be behind the curve ever again, and you have more chances to stay on top of the competition.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">For information about <\/span><\/i><i><span style=\"font-weight: 400;\">digital marketing<\/span><\/i><i><span style=\"font-weight: 400;\"> and its other aspects, contact our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i><span style=\"font-weight: 400;\">award winning digital marketing agency<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> at 6391-0930.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has already been more than a year since the COVID-19 began, but the world\u2019s madness about it is still not over. As the pandemic continues, more and more businesses are adopting digital marketing to stay afloat.\u00a0 &nbsp; Digital marketing can help businesses reach out to more people. Since there are more than 4.88 billion [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":30430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14],"tags":[1296,15,977,877,1295,845,5],"class_list":["post-30427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-beginners-guide","tag-digital-marketing-2","tag-digital-marketing-101","tag-digital-marketing-agency-in-singapore","tag-guide-to-digital-marketing","tag-search-engine-optimisation","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/30427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=30427"}],"version-history":[{"count":1,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/30427\/revisions"}],"predecessor-version":[{"id":62126,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/30427\/revisions\/62126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/30430"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=30427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=30427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=30427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}