{"id":30557,"date":"2021-11-12T06:14:19","date_gmt":"2021-11-11T22:14:19","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=30557"},"modified":"2022-03-22T17:20:39","modified_gmt":"2022-03-22T09:20:39","slug":"5-hidden-facebook-marketing-tools-that-you-need-know","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/5-hidden-facebook-marketing-tools-that-you-need-know\/","title":{"rendered":"5 Hidden Facebook Marketing Tools That You Need Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many people say that <\/span><span style=\"font-weight: 400;\">Facebook<\/span><span style=\"font-weight: 400;\"> is the perfect platform for <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> a business since its number of users grows daily. With Facebook, you can get in touch, interact, and communicate with your customers at a personal level.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, is your Facebook engagement giving you a lot of hard times? Do you always end up with time-consuming tasks every month only to improve interaction with your customers when promoting your products and services?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Fret no more since Facebook engagement is now easily manageable. You no longer need to spend hundreds or thousands of dollars on Facebook Ads to raise brand awareness. You can now make that happen by using hidden tools on <\/span><span style=\"font-weight: 400;\">Facebook<\/span><span style=\"font-weight: 400;\"> to help your <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> campaign be a lot more effective.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are just a few <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">Facebook marketing<\/span><\/a><span style=\"font-weight: 400;\"> tools below.<\/span><\/p>\n<hr \/>\n<h2 id=\"5-Hidden-Facebook-Marketing-Tools\"><strong>5 Hidden Facebook Marketing Tools<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Facebook-Messenger\"><strong>1. Facebook Messenger<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with something obvious and often overlooked by many, including some marketers\u2014Facebook Messenger.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-30561\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Tool-Messenger.png\" alt=\"Facebook Marketing Tool Messenger\" width=\"700\" height=\"433\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Tool-Messenger.png 700w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Tool-Messenger-300x186.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even though Facebook Messenger is the <\/span><a href=\"https:\/\/www.statista.com\/statistics\/258749\/most-popular-global-mobile-messenger-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">second most popular mobile messaging app<\/span><\/a><span style=\"font-weight: 400;\">, not many marketers take advantage of its use. Some find it troublesome to use, while others do not see its value for marketing. Thus, if you also think the same, let this list of statistics change your mind.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/7-reasons-why-you-should-consider-messenger-chatbots-in-your-digital-market\/532557\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">50% to 80% more users<\/span><\/a><span style=\"font-weight: 400;\"> than organic <\/span><span style=\"font-weight: 400;\">Facebook marketing<\/span><span style=\"font-weight: 400;\"> campaigns.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive 20% clickthrough rates, especially when using chat blasting.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get 4 to 5 times conversion rates than Facebook desktop ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30% to 50% cheaper than Facebook ad campaigns.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With these numbers, where else do you think you can get this kind of Facebook engagement for free? Only on Facebook Messenger, which is why you should consider using it as part of your <\/span><span style=\"font-weight: 400;\">Facebook marketing<\/span><span style=\"font-weight: 400;\"> strategy today!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Comment-Guard\"><strong>2. Comment Guard<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Have you ever not heard of \u201ccomment guard\u201d before? If not, then you should know that it is a feature on Facebook Messenger for marketing purposes. With this, you can automatically add new contacts to your contact list when someone leaves a comment on one of your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">Facebook marketing<\/span><\/a> <span style=\"font-weight: 400;\">campaign posts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To help you understand how comment guard works, take a look at the picture below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-30560\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Tool-Comment-Guard.png\" alt=\"Facebook Marketing Tool Comment Guard\" width=\"768\" height=\"440\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Tool-Comment-Guard.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Tool-Comment-Guard-300x172.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you look closely, you can see a user left a comment on one of the posts of Ninja Team. Afterwards, the user gets an automatic private reply on Facebook Messenger based on their inquiry. Once they respond to that, they are already on your contact list of your Facebook Messenger.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3-Click-To-Messenger-Ads\"><strong>3. Click-To Messenger Ads<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Click-to-Messenger ads are like any regular Facebook ad but with a twist. Users can see it anywhere around Facebook, such as News Feeds and Stories, and when someone is on it, they get redirected to Facebook Messenger.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Take this picture as an example.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30559\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Click-To-Messenger-Ads.jpg\" alt=\"Facebook Marketing Click-To Messenger Ads\" width=\"768\" height=\"651\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Click-To-Messenger-Ads.jpg 1486w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Click-To-Messenger-Ads-300x254.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Click-To-Messenger-Ads-1024x868.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Click-To-Messenger-Ads-768x651.jpg 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Jasper\u2019s Marketing sponsored an ad for their<\/span> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">Facebook marketing<\/span><\/a><span style=\"font-weight: 400;\"> campaign so more users besides their followers would be able to see it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this picture, the said brand has successfully captured the user\u2019s attention. When the user clicks on the ad, they get redirected to the Facebook Messenger chat, where they receive a response, along with a discount coupon.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"4-Warm-Invites-for-People-Engaging-With-Your-Brand\"><strong>4. Warm Invites for People Engaging With Your Brand<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Another hidden Facebook marketing tool that you can use is to send warm invites to those people engaging with your brand. They are the ones giving you likes, reactions, and comments on your <\/span><span style=\"font-weight: 400;\">Facebook marketing<\/span><span style=\"font-weight: 400;\"> campaign. Doing so should help you make them become followers or fans of your brand.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is go to your Facebook Business Page, go to any <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">Facebook marketing <\/span><\/a><span style=\"font-weight: 400;\">campaign you posted. From there, go to likes and reactions and click on that. Then something would pop up like this image below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30563\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Tool-Warm-Invites.png\" alt=\"Facebook Marketing Tool Warm Invites\" width=\"768\" height=\"512\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Tool-Warm-Invites.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Tool-Warm-Invites-300x200.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Facebook-Marketing-Tool-Warm-Invites-472x315.png 472w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">followed your Facebook Business Page. With this, the user you have invited will get a notification of your warm invite and nudge them to become a part of your community.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"5-Page-Competition-Gauge\"><strong>5. Page Competition Gauge<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Apart from gaining more followers and fans on Facebook, you could also check out what is happening with your competitors using Pages to Watch. This tool allows you to see how many likes and traction their <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">Facebook marketing<\/span><\/a><span style=\"font-weight: 400;\"> campaigns are making.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To do this, go to Facebook Business Page Insight and scroll down until you see the Pages to Watch. From there, Facebook itself will suggest pages that can be your potential competitors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When you click the \u201cWatch Page\u201d button, you automatically receive updates about what is happening with that particular page or competitor.<\/span><\/p>\n<hr \/>\n<h2 id=\"Conclusion\"><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You can improve your campaign and engagement with your customers if you learn how to manage each <\/span><span style=\"font-weight: 400;\">Facebook marketin<\/span><span style=\"font-weight: 400;\">g tool to benefit your business. But if you think you need help more than that, better get in touch with a <\/span><span style=\"font-weight: 400;\">social media marketing company in Singapore.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">For more <\/span><\/i><i><span style=\"font-weight: 400;\">social media marketing<\/span><\/i><i><span style=\"font-weight: 400;\"> tips and tricks, you can contact our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i><span style=\"font-weight: 400;\">social media marketing agency<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> at +65 6391 0930.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many people say that Facebook is the perfect platform for marketing a business since its number of users grows daily. With Facebook, you can get in touch, interact, and communicate with your customers at a personal level. &nbsp; However, is your Facebook engagement giving you a lot of hard times? Do you always end up [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":30558,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[21],"tags":[66,374,1317,1318],"class_list":["post-30557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-facebook","tag-facebook-marketing","tag-facebook-marketing-tools","tag-hidden-facebook-marketing-tools"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/30557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=30557"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/30557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/30558"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=30557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=30557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=30557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}