{"id":31093,"date":"2022-12-21T10:44:39","date_gmt":"2022-12-21T02:44:39","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=31093"},"modified":"2024-01-22T09:28:48","modified_gmt":"2024-01-22T01:28:48","slug":"8-internal-search-function-mistakes-avoid-ecommerce-website","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/8-internal-search-function-mistakes-avoid-ecommerce-website\/","title":{"rendered":"8 Internal Search Function Mistakes to Avoid for Your E-commerce Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Even though <\/span><span style=\"font-weight: 400;\">e-commerce websites and SEO<\/span><span style=\"font-weight: 400;\"> fill the gap for brick-and-mortar stores to promote products and make sales, they are not enough to gain traffic, leads, and conversions. Sometimes, the success of making sales and turning prospects into paying customers has something to do with your <\/span><span style=\"font-weight: 400;\">e-commerce <\/span><span style=\"font-weight: 400;\">website\u2019s internal search function.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">But what exactly is an internal search function?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An<\/span><span style=\"font-weight: 400;\"> internal search function<\/span><span style=\"font-weight: 400;\"> is a must-have for an <\/span><span style=\"font-weight: 400;\">e-commerce website design in Singapore<\/span><span style=\"font-weight: 400;\">. Without it, potential customers would not be able to find what they are searching for. Even if they do, it will take a lot of time and effort. And by then, chances are customers would no longer have the will to make a purchase, or probably they have changed their mind.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Prevent such cases from happening by adding an internal search function to your <\/span><span style=\"font-weight: 400;\">e-commerce website design.<\/span><span style=\"font-weight: 400;\"> Doing so should make your<\/span> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/ecommerce-seo\/\"><span style=\"font-weight: 400;\">e-commerce site SEO<\/span><\/a><span style=\"font-weight: 400;\"> friendly in Singapore<\/span><span style=\"font-weight: 400;\">, help improve your customers&#8217; shopping experience and drive more conversions.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To guarantee that, here are some of the mistakes that you could encounter when creating an internal search function.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"4-Internal-Search-Function-Mistakes-You-Must-Avoid-When-Creating-One-For-Your-Ecommerce-Site\"><strong>8 Internal Search Function Mistakes You Must Avoid When Creating One For Your E-commerce Website in Singapore<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3 id=\"1-Keeping-The-Search-Bar-Hidden\"><span style=\"color: #444444;\"><strong>1. Keeping The Search Bar Hidden<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to online shopping, consumers have no time for hide-and-seek. They often feel frustrated when they want to search for something but cannot find the search bar even after looking at the entire <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As a <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital agency<\/span><\/a><span style=\"font-weight: 400;\">, we advise you to place it in an easy-to-spot location. Somewhere, that is too obvious, so anyone would know where to go for searching once they land on your <\/span><span style=\"font-weight: 400;\">e-commerce <\/span><span style=\"font-weight: 400;\">website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here, look at this picture below as an example. As you can see, UNIQLO placed their search bar where their customers can see it at a glance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-31099\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Easy-to-Spot-Ecommerce-Internal-Search-Function.png\" alt=\"Easy to Spot E-commerce Internal Search Function\" width=\"768\" height=\"329\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Easy-to-Spot-Ecommerce-Internal-Search-Function.png 1259w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Easy-to-Spot-Ecommerce-Internal-Search-Function-300x128.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Easy-to-Spot-Ecommerce-Internal-Search-Function-1024x438.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Easy-to-Spot-Ecommerce-Internal-Search-Function-768x329.png 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Besides the upper right corner, there are other suitable areas where you can place your internal search function on your<\/span><span style=\"font-weight: 400;\"> e-commerce<\/span><span style=\"font-weight: 400;\"> site: upper left and centre. Choosing either one of these locations would make your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/ecommerce-seo\/\"><span style=\"font-weight: 400;\">e-commerce website SEO<\/span><\/a><span style=\"font-weight: 400;\"> friendly.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, to make your internal search function more recognisable for your customers, here are the other factors you should consider. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apart from the magnifying glass \ud83d\udd0d symbol or vector, make sure to add a text field. With this, your search bar will surely stand out.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never place it besides other elements, such as newsletter sign-ups, home page tabs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the search action versatile so consumers can search things by pressing enter or clicking the magnifying glass \ud83d\udd0d.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 id=\"2-Not-Including-The-Autocomplete-Feature\"><span style=\"color: #444444;\"><strong>2. Not Including The Autocomplete Feature<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How often do you complete your inquiries on the search bar? If you rarely do it, chances are you belong to the <\/span><a href=\"https:\/\/newsroom.accenture.com\/news\/2018\/widening-gap-between-consumer-expectations-and-reality-in-personalization-signals-warning-for-brands-accenture-interactive-research-finds\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">91% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> who like brands that provide relevant and personalised product suggestions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You should know that product suggestions are the drop-downs related to your search intent. It guesses the things you are looking for by completing your inquiries. In the case of your customers, they are the things they are looking for on your <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> website.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, in this picture, the customer is looking for a laptop on Alibaba.com. Since its <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/ecommerce-seo\/\"><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> website is <\/span><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> friendly, it got more than 10 product suggestions as soon as the customers typed the word \u201claptop\u201d on the search bar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39238 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Example-Of-An-Autocomplete-Feature-E-commerce-Website.png\" alt=\"Example Of An Autocomplete Feature E-commerce Website\" width=\"983\" height=\"423\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Example-Of-An-Autocomplete-Feature-E-commerce-Website.png 983w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Example-Of-An-Autocomplete-Feature-E-commerce-Website-300x129.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Example-Of-An-Autocomplete-Feature-E-commerce-Website-768x330.png 768w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">From your customer\u2019s point of view, an <\/span><span style=\"font-weight: 400;\">e-commerce search autocomplete<\/span><span style=\"font-weight: 400;\"> feature in your internal search function seems like magic. They no longer have to type the entire inquiry they have in mind since the <\/span><span style=\"font-weight: 400;\">e-commerce <\/span><span style=\"font-weight: 400;\">website will do it on their behalf.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Just make sure to rank your product suggestion carefully so you would be able to attract more customers to make a purchase. If that is too hard for you, we highly recommend using personalisation to customise your product suggestion based on your customer\u2019s shopping and browsing history. An <\/span><span style=\"font-weight: 400;\">e-commerce SEO agency<\/span><span style=\"font-weight: 400;\"> can help you in this area.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"3-Has-Weak-Error-Search-Tolerance\"><span style=\"color: #444444;\"><strong>3. Weak Error Search Tolerance<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No one is perfect, and everyone makes mistakes. This sentence has never been truer in online shopping. You should know that consumers often make a typo when searching for something from an <\/span><span style=\"font-weight: 400;\">e-commerce <\/span><span style=\"font-weight: 400;\">website, especially when they are using smartphones.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And such cases can irritate your consumers and interrupt their purchase journey. According to <\/span><a href=\"https:\/\/baymard.com\/research\/ecommerce-search#:~:text=34%25%20of%20the%20sites%20don%E2%80%99t%20return%20useful%20results%20when%20users%20search%20for%20a%20model%20number%20or%20misspell%20just%20a%20single%20character%20in%20a%20product%20title.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> from Baynard Institute, out of the top 50 e-commerce websites, 34% of them do not have return results because of misspelt issues.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You could prevent this by making sure your internal search function has an error-tolerant autocomplete feature. It would prevent your customers from encountering zero-result pages due to typos and proceed where they should be.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is a great example from Nike. As you can see, the consumer made a mistake in their search inquiries. Instead of typing the word <\/span><i><span style=\"font-weight: 400;\">shoes<\/span><\/i><span style=\"font-weight: 400;\">, the user has typed \u2018<\/span><i><span style=\"font-weight: 400;\">shies\u2019<\/span><\/i><span style=\"font-weight: 400;\">. But still, Nike\u2019s <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> website could recognise the search intent of their consumers. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31101\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Example-Of-Error-Tolerant-Feature-Ecommerce-Website.png\" alt=\"Example Of Error Tolerant Feature E-commerce Website\" width=\"768\" height=\"278\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Example-Of-Error-Tolerant-Feature-Ecommerce-Website.png 1294w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Example-Of-Error-Tolerant-Feature-Ecommerce-Website-300x109.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Example-Of-Error-Tolerant-Feature-Ecommerce-Website-1024x370.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Example-Of-Error-Tolerant-Feature-Ecommerce-Website-768x278.png 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"4-No-Filtering-Product-Categories\"><span style=\"color: #444444;\"><strong>4. No Product Categories Filter<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even though consumers no longer need to hop on from one shop to another in online shopping, it is still exhausting. Just imagine how frustrating it can be to go through thousands of search results to find the right thing you are looking for.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That is why it is not surprising why consumers love to shop from an <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> website that has filtering product categories. This feature allows consumers to search for what they want, based on their preference, from style, size, budget, etc.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Take this picture below as an example. Here, Mega Furniture added filtering categories on the left side of its <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> website. As such, their consumers would be able to narrow down their options and get the most out of their purchases.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31102\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Example-Of-Filtering-Categories-Ecommerce-Website.png\" alt=\"Example Of Filtering Categories E-commerce Website\" width=\"768\" height=\"362\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Example-Of-Filtering-Categories-Ecommerce-Website.png 1144w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Example-Of-Filtering-Categories-Ecommerce-Website-300x141.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Example-Of-Filtering-Categories-Ecommerce-Website-1024x482.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/11\/Example-Of-Filtering-Categories-Ecommerce-Website-768x362.png 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\"><strong>5. Generating Irrelevant Search Results<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nothing is more frustrating than an<\/span> e-commerce on-site search function <span style=\"font-weight: 400;\">generating irrelevant search results. For example, instead of generating results related to the keyword you typed in, let us say, laptop, the results showed different items. It could be shoes, bags, and clothes. Much worse, the search results will say the product does not exist even if it does.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Brands have been troubleshooting this issue by using keywords users typically type into the search bar in their product descriptions and image alt texts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Analytics can help determine what specific and general keywords users use when searching for a specific product. That way, brands can ensure that the keywords they use on their catalogue listings can match the words users type in<\/span><span style=\"font-weight: 400;\">. E-commerce SEO can help you in this department<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>READ MORE: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/10-e-commerce-seo-best-practices-to-increase-traffic-in-2022-with-free-checklist\/\"><span style=\"font-weight: 400;\">10 E-Commerce SEO Best Practices To Increase Traffic In 2022 [With Free Checklist]<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\"><strong>6. Lack of Starter Text<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A starter text refers to the word or phrases that are in the search box even before the users type in their queries. They are usually lighter in colour and disappear when the user uses the<\/span> e-commerce internal search<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The purpose of the starter text is to encourage users to use the e-commerce search features and show what keywords or phrases users can type into the search bar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The simplest starter text is &#8216;search&#8217;. But it could be product categories, too, such as &#8216;men&#8217;s shoes&#8217; or &#8216;kid&#8217;s clothing&#8217;, depending on the website&#8217;s products.Starter text makes a difference on your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/e-commerce-website-design-and-development\/\"><span style=\"font-weight: 400;\">e-commerce website development<\/span><\/a><span style=\"font-weight: 400;\"> and design.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this example, Cat Footwear&#8217;s website uses a starter text, while Caterpillar&#8217;s doesn&#8217;t.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39231 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/starter-text-1024x466.png\" alt=\"On-site search box with starter text\" width=\"1024\" height=\"466\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/starter-text-1024x466.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/starter-text-300x137.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/starter-text-768x350.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/starter-text.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">On-site search box with starter text.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39232 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/no-starter-text-1024x471.png\" alt=\"On-site search box without starter text\" width=\"1024\" height=\"471\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/no-starter-text-1024x471.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/no-starter-text-300x138.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/no-starter-text-768x353.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/no-starter-text.png 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">On-site search box without starter text.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\"><strong>7. Not Considering Natural Language Processing Algorithms<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Natural language processing (NLP) is the interaction between computer language and human language. With the help of AI, computers can understand and interpret the human language to communicate back with us.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">NLP plays an important role in the<\/span> site search function<span style=\"font-weight: 400;\">. For example, it can understand that the user is looking for <\/span><i><span style=\"font-weight: 400;\">&#8216;women&#8217;s shoes&#8217;<\/span><\/i><span style=\"font-weight: 400;\"> even if they typed in <\/span><i><span style=\"font-weight: 400;\">&#8216;women&#8217;s sheos&#8217;<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Additionally, NLP can also understand synonyms. For instance, it knows that<\/span> <span style=\"font-weight: 400;\">the terms <\/span><i><span style=\"font-weight: 400;\">&#8216;baby&#8217;s clothes&#8217; <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">&#8216;infant&#8217;s clothes&#8217;<\/span><\/i><span style=\"font-weight: 400;\"> are the same. Besides synonymous words, it can also understand language differences and slang and abbreviations.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, it knows that YRS abbreviates <\/span><i><span style=\"font-weight: 400;\">&#8216;years&#8217; <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">\u2018years old\u2019<\/span><\/i><span style=\"font-weight: 400;\">, therefore, when the user searches for <\/span><i><span style=\"font-weight: 400;\">&#8216;toddler clothes 2-3yrs&#8217;, <\/span><\/i><span style=\"font-weight: 400;\">the internal <\/span><span style=\"font-weight: 400;\">search function e-commerce<\/span><span style=\"font-weight: 400;\"> website can generate relevant results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39233 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/abbreviations-1024x473.png\" alt=\"Site search function understands the YRS abbreviation, showing related search results.\" width=\"1024\" height=\"473\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/abbreviations-1024x473.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/abbreviations-300x139.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/abbreviations-768x355.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/abbreviations.png 1345w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lastly, the AI site search function can interpret natural language. People usually use a question when using natural or conversational language in their queries. Consumers may search for<\/span><i><span style=\"font-weight: 400;\"> &#8216;what is the best cycling arm sleeve for the rainy season&#8217;. <\/span><\/i><span style=\"font-weight: 400;\">The NLP may equate this term to <\/span><i><span style=\"font-weight: 400;\">water-resistant cycling arm sleeves<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">waterproof cycling arm sleeves<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #444444;\">8. Not Optimising For Mobile Devices<\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">According to Statista, mobile commerce generated almost <\/span><a href=\"https:\/\/www.statista.com\/statistics\/806336\/mobile-retail-commerce-share-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">73%<\/span><\/a><span style=\"font-weight: 400;\"> of all retail e-commerce worldwide in 2021. Therefore, it is reasonable for brands to optimise thei<\/span><span style=\"font-weight: 400;\">r e-commerce internal search<\/span> <span style=\"font-weight: 400;\">features for mobile devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips on how to improve your e-commerce on-site search UI and UX for mobile devices:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Place the search box in an area where it is easy to find.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use large text field size or a pop-up search function to cater to long-tail searchers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve autocomplete feature and error tolerance of your on-site search box.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Brands can apply these tricks during<\/span> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/e-commerce-website-design-and-development\/\"><span style=\"font-weight: 400;\">e-commerce website development<\/span><\/a><span style=\"font-weight: 400;\"> to enhance their on-site search useability on mobile devices. The picture below shows Nike\u2019s internal search on desktop view and mobile view.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39235 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/desktop-view-1024x353.png\" alt=\"Nike\u2019s search function desktop view\" width=\"1024\" height=\"353\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/desktop-view-1024x353.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/desktop-view-300x103.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/desktop-view-768x265.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/desktop-view.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Nike\u2019s search function desktop view.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39234 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/mobile-view.-670x1024.jpg\" alt=\"Nike\u2019s search function mobile view\" width=\"670\" height=\"1024\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/mobile-view.-670x1024.jpg 670w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/mobile-view.-196x300.jpg 196w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/mobile-view..jpg 720w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Nike\u2019s search function mobile view.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/responsive-vs-adaptive-web-design-what-is-the-difference\/\"><span style=\"font-weight: 400;\">Responsive Vs Adaptive Web Design: What Is The Difference?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"Your-Takeaways\"><strong>Your Takeaways<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even though the internal search function does not affect your search engine rankings, adding it, along with the said features, would help improve your customer shopping experience. By then, it would indirectly impact all of your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> efforts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">If you need help with your <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/website-design-and-development\/\"><i><span style=\"font-weight: 400;\">e-commerce website design<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> or adding an internal search function, let an<\/span><\/i><i><span style=\"font-weight: 400;\"> e-commerce SEO agency in Singapore<\/span><\/i><i><span style=\"font-weight: 400;\"> lend you a hand. Contact OOm at 6391-0930.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The e-commerce site search function is a tool that allows users to look for a particular item or content on the website by typing in a keyword or a phrase into the web page&#8217;s search box. This tool drastically improves the e-commerce website design, but many brands use it wrong by keeping the search box hidden, not including autocomplete feature, using weak error search tolerance, not filtering product categories, generating irrelevant search results, lacking starter texts, not considering natural language processing algorithms, and not optimising for mobile devices.<\/p>\n","protected":false},"author":28,"featured_media":39236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[936],"tags":[1281,288,2170,1434,1953,2171,2150,1320,1321,1269,2172,353,895],"class_list":["post-31093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-common-mistakes","tag-e-commerce","tag-e-commerce-site","tag-e-commerce-website-design","tag-e-commerce-website-development","tag-ecommerce-internal-search","tag-ecommerce-search-features","tag-internal-search","tag-internal-search-function","tag-mistakes-to-avoid","tag-site-search-function","tag-website-design","tag-website-development"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/31093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=31093"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/31093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/39236"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=31093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=31093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=31093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}