{"id":31308,"date":"2021-12-07T11:27:56","date_gmt":"2021-12-07T03:27:56","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=31308"},"modified":"2023-03-09T10:18:19","modified_gmt":"2023-03-09T02:18:19","slug":"youtube-video-seo-guide-8-tips-for-optimising-video-for-search","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/youtube-video-seo-guide-8-tips-for-optimising-video-for-search\/","title":{"rendered":"Youtube Video SEO Guide: 8 Tips for Optimising Video for Search"},"content":{"rendered":"

Watching videos online has become part of everyone\u2019s routine. Whether for personal or business purposes, we prefer watching online videos rather than reading content in a wall of text. That is not surprising since many studies show that videos are easier to retain information.\u00a0<\/span><\/p>\n

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According to research from <\/span>Insivia, 95% of viewers<\/span><\/a> often remember a message when watching it through a video. As a business owner, you should take advantage of that fact since it would help you better promote your products or services online if you incorporate video into the <\/span>SEO<\/span> strategies of your <\/span>company<\/span>.\u00a0<\/span><\/p>\n

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ALSO READ:<\/b> 4 Benefits of Video Marketing<\/span><\/a><\/p>\n

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However, posting video content without optimising it for <\/span>SEO <\/span>would not reach as many target customers as it could and should be. Even though your video content can become <\/span>viral<\/span><\/a>, there is no assurance that it will happen. Instead of relying on virality, you should face reality and optimise your video content for <\/span>SEO<\/span>.\u00a0<\/span><\/p>\n

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Listed below are some video <\/span>SEO <\/span><\/a>tips for optimising your video for search. Make sure to keep them in mind so you will have a terrific start!<\/span><\/p>\n

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What Is Video SEO?<\/strong><\/h2>\n

To put it simply, video <\/span>SEO <\/span>is about optimising videos for your <\/span>company <\/span>so it would get more exposure online. As such, more and more potential customers would discover your products or services and make a purchase.<\/span><\/p>\n

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But how different exactly is video <\/span><\/i>SEO<\/span><\/i> from regular <\/span><\/i>SEO<\/span><\/i>?<\/span><\/i><\/p>\n

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The truth is, there is not much of a difference since video <\/span>SEO<\/span><\/a> also requires keyword research so the video would become relevant to the user\u2019s search intent. If done correctly, you can expect your video content to show on the first page of the search engine result page (SERP).\u00a0<\/span><\/p>\n

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Take this picture, for example. Anyone who looks up the keywords on how<\/span> to make no bake cheesecake<\/span><\/i> on Google will have the videos in red boxes as their search result.\u00a0<\/span><\/p>\n

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\"YT<\/p>\n

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If you optimise your video content by adding the right keywords that your target audience searches for, the higher the chance they will stumble upon your products or services. That is how you can make your brand more discoverable.\u00a0<\/span><\/p>\n

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The only question is: <\/span>how can you attract more viewers to watch your videos?<\/span><\/i><\/p>\n

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Well, everything will depend on the video content you make. But to make things easier for you, your <\/span>ecommerce and SEO<\/span> strategies, here are some tips for optimising your video content for video search.\u00a0<\/span><\/p>\n

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8 Tips for Optimising Video for Search<\/strong><\/h2>\n

1. Choose the Right YouTube Feature<\/strong><\/h4>\n

To guarantee your video content would gain a lot of views, leading to better traffic, leads, and conversions, make sure to choose the right YouTube features.<\/span><\/p>\n

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Know that currently, three YouTube features can help you become closer to your market: YouTube Videos, YouTube Shorts, and YouTube Ads<\/span><\/p>\n

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And each one of these YouTube Features can help your reach out to more of your target audience. To guarantee that, here are their differences, including examples.<\/span><\/p>\n

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