{"id":31354,"date":"2021-12-13T11:28:08","date_gmt":"2021-12-13T03:28:08","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=31354"},"modified":"2023-03-09T10:25:10","modified_gmt":"2023-03-09T02:25:10","slug":"a-beginners-guide-on-how-to-use-google-analytics-for-seo","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/a-beginners-guide-on-how-to-use-google-analytics-for-seo\/","title":{"rendered":"A Beginner&#8217;s Guide on How to Use Google Analytics for SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The best way to know if your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">search engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> (SEO<\/span><span style=\"font-weight: 400;\">) efforts work well is to track the results of your campaign to prove its value. But how can you do that?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Of course, with the help of Google Analytics. This free tool from Google can give invaluable insights, from conversion rates, traffic sources, audience demographics and more to further improve your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> strategies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The problem, however, is that many people feel confused and intimidated by Google Analytics. That is not surprising since many concepts need to learn and reports to run when using this tool. If you are not that familiar with Google Analytics, you might end up losing the way to your goal.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To prevent that and make Google Analytics less complex and tricky, we prepared a beginner&#8217;s guide to help you understand and how to use it to your advantage.<\/span><\/p>\n<hr \/>\n<h2 id=\"What-Is-Google-Analytics\"><strong>What Is Google Analytics?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As its name suggests, Google Analytics is an analytics tool that can help you look thoroughly at your website or app performance. With the vast amount of data it collects from your target audience and <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> campaigns, you can quickly know how visitors use your website and how long they have stayed viewing your web page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let us say, for example, you own an ecommerce shop, and you want to know how many people visited your website. When you use Google Analytics, you will not only identify the number of visitors; you will also discover where they come from and which devices they are using.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-31356\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/Google-Analytics-Example-for-Device-Overlap.png\" alt=\"Google Analytics Example for Device Overlap\" width=\"563\" height=\"513\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/Google-Analytics-Example-for-Device-Overlap.png 563w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/Google-Analytics-Example-for-Device-Overlap-300x273.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/Google-Analytics-Example-for-Device-Overlap-350x320.png 350w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In summary, Google Analytics can do a lot of things for your business. You only need to use the gathered data wisely so you can get the most out of it. If things go well, here are some of the benefits you can gain from using Google Analytics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See if your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> strategies are working<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Know which type of content would attract your customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn more about your customers, from their age, gender, country or types of devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What to optimise for improving conversion rates.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Need more reason to use Google Analytics? Apart from it being free to use, Google Analytics is easy to install on any website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If the tools featured from the free version of Google Analytics are not enough for your business needs, you can upgrade to the premium version.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are the differences between the free and paid version of Google Analytics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 153px;\" width=\"1036\">\n<tbody>\n<tr style=\"border: 1px solid; padding: 20px;\">\n<td style=\"border: 1px solid; padding: 20px;\"><\/td>\n<td style=\"border: 1px solid; padding: 20px;\"><b>Google Analytics<\/b><\/td>\n<td style=\"border: 1px solid; padding: 20px;\"><b>Google Analytics 360<\/b><\/td>\n<\/tr>\n<tr style=\"border: 1px solid; padding: 20px;\">\n<td style=\"border: 1px solid; padding: 20px;\"><span style=\"font-weight: 400;\">Hit count per month<\/span><\/td>\n<td style=\"border: 1px solid; padding: 20px;\"><span style=\"font-weight: 400;\">Up to 10 million hits per month<\/span><\/td>\n<td style=\"border: 1px solid; padding: 20px;\"><span style=\"font-weight: 400;\">1 billion+ hits per month<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(The first tier)<\/span><\/td>\n<\/tr>\n<tr style=\"border: 1px solid; padding: 20px;\">\n<td style=\"border: 1px solid; padding: 20px;\"><span style=\"font-weight: 400;\">Custom Dimension\/Metrics<\/span><\/td>\n<td style=\"border: 1px solid; padding: 20px;\"><span style=\"font-weight: 400;\">20 of each<\/span><\/td>\n<td style=\"border: 1px solid; padding: 20px;\"><span style=\"font-weight: 400;\">200 of each<\/span><\/td>\n<\/tr>\n<tr style=\"border: 1px solid; padding: 20px;\">\n<td style=\"border: 1px solid; padding: 20px;\"><span style=\"font-weight: 400;\">Data Freshness<\/span><\/td>\n<td style=\"border: 1px solid; padding: 20px;\"><span style=\"font-weight: 400;\">24+ hours<\/span><\/td>\n<td style=\"border: 1px solid; padding: 20px;\"><span style=\"font-weight: 400;\">10 min &#8211; 4 hours<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Of course, when you upgrade your Google Analytics to the premium version, you should expect to pay the subscription fee. The annual licensing would cost you USD 150,000 a year with a monthly invoice.<\/span><\/p>\n<hr \/>\n<h2 id=\"How-Does-Google-Analytics-Work\"><strong>How Does Google Analytics Work?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you opt for a free or paid version of Google Analytics, the way it works is the same.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You must first add the tag on your website to get any data from it into Google Analytics. By then, Google Analytics will begin collecting data, and next, it will arrange all of it into reports that include:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Metrics &#8211; is something that can get measured with a number, from users, purchases, average time on site, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dimensions &#8211; the division of metrics. (e.g., average time on site by landing page, number of visitors by the device type)<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2 id=\"How-to-Use-Google-Analytics\"><strong>How to Use Google Analytics?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The process of using Google Analytics for your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO <\/span><\/a><span style=\"font-weight: 400;\">campaigns works differently from other businesses. Remember that everything would highly depend on which industry you are in and the type of customers you target.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, take your time on each step of Google Analytics before moving on to the next one. Doing so would help you use it to your advantage and make your SEO efforts work even better.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"STEP-1-Create-a-Google-Analytics-Account\"><strong>STEP 1: <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/?__hstc=20629287.e749f80b2a0e1772f8e4de748bb531b6.1631761553809.1638414768786.1638418052208.60&amp;__hssc=20629287.1.1638418052208&amp;__hsfp=2766960700\">Create a Google Analytics Account<\/a>.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you already have one, then log in to your current Google Analytics account.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"STEP-2-Add-The-Necessary-Details\"><strong>STEP 2: Add The Necessary Details<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure to write down the name, URL of a website that you wish to track. Also, do not forget to choose the reporting time zone and currency.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31358\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/Step-2-Add-Details.png\" alt=\"Step 2 Add Details\" width=\"1000\" height=\"695\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/Step-2-Add-Details.png 1000w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/Step-2-Add-Details-300x209.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/Step-2-Add-Details-768x534.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"STEP-3-Add-a-View-to-a-Property\"><strong>STEP 3: Add a View to a Property<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To add a view to a property, go to the setting icon on the lower-left corner of the browser. Then a slide will show on the far right, and there you will find the View Setting around the upper right corner.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">See the image below for visuals.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31359\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/STEP-3-Add-a-view.png\" alt=\"STEP 3 Add a view\" width=\"810\" height=\"330\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/STEP-3-Add-a-view.png 810w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/STEP-3-Add-a-view-300x122.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/12\/STEP-3-Add-a-view-768x313.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Remember, for the free version of Google Analytics\u2014you can only add up to 20 views per property.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"STEP-4-Set-Up-A-Tracking-Code\"><strong>STEP 4: <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-set-up-conversion-tracking-goals-in-google-analytics\/\">Set Up A Tracking Code<\/a><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Only once you have tagged your website.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you successfully set up a tracking code, you will get a unique ID for tracking and a global site tag, which can help you collect data on your property.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"STEP-5-Go-To-Google-Analytics-to-Verify-If-The-Code-is-Working\"><strong>STEP 5: Go To Google Analytics to Verify If The Code is Working.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To do this, you have to go to the Real-Time Reports portion of your website in a different tab. You should also check it on your phone while clicking around on your site. There, you will 1, and that is you.<\/span><\/p>\n<hr \/>\n<h2 id=\"Conclusion\"><strong>Conclusion\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Google Analytics might seem complicated, but your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> efforts will work even better if you learn how to use it. That is why this free tool is every marketer\u2019s best friend since it can help them reach their goal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">If you need more help on how to use Google Analytics, get in touch with our <\/span><\/i><i><span style=\"font-weight: 400;\">SEO services in Singapore<\/span><\/i><i><span style=\"font-weight: 400;\">. Contact OOm at 6391-0930, so our SEO specialists can lend you a hand right away\/<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best way to know if your search engine optimization (SEO) efforts work well is to track the results of your campaign to prove its value. But how can you do that?\u00a0 &nbsp; Of course, with the help of Google Analytics. This free tool from Google can give invaluable insights, from conversion rates, traffic sources, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":36040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[2259,20],"tags":[1296,17,1334,1335,845,6,5],"class_list":["post-31354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-marketing-solutions","category-cat-seo","tag-beginners-guide","tag-google-analytics-2","tag-google-analytics-guide","tag-how-to-use","tag-search-engine-optimisation","tag-search-engine-optimization","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/31354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=31354"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/31354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/36040"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=31354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=31354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=31354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}