{"id":31361,"date":"2021-12-14T09:00:33","date_gmt":"2021-12-14T01:00:33","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=31361"},"modified":"2023-03-08T12:11:26","modified_gmt":"2023-03-08T04:11:26","slug":"how-can-google-search-console-gsc-improve-your-seo","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-can-google-search-console-gsc-improve-your-seo\/","title":{"rendered":"How Can Google Search Console (GSC) Improve Your SEO"},"content":{"rendered":"

Google Search Console (GSC), Google Analytics (GA) and Search Engine Optimisation (SEO)<\/b><\/h2>\n

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In the world of <\/span>digital marketing<\/span><\/a> the terms Google Search Control, GA and <\/span>SEO<\/span> are commonly used. These tools are closely interlinked with digital marketing and play an important role in enhancing digital marketing campaigns. Equipped with its own functions and purposes, each one possesses unique selling points and benefits that are set to revolutionise and transform digital marketing for the better. As such, let\u2019s take a look at each of these digital marketing tools and explore their role in the digital marketing landscape.\u00a0<\/span><\/p>\n

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Defining GSC<\/strong><\/h3>\n

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Does the term Google Webmaster Tools (GWT) sound familiar to you? If so, then you might already have an idea of what Google Search Control is. In May 2015, GWT saw a name change to GSC to be more inclusive of its diverse group of users. GSC has become a valuable resource not just for webmasters, but also for marketing specialists, <\/span>SEO<\/span> specialists, designers, business owners, and app developers. Anyone with a website can use Google Search Control to monitor how Google views their site and optimise its organic presence. You can learn how many people visit your site and how they found it, whether they are more likely to visit it via mobile devices or desktop computers, which pages on your site are most popular and so much more. With a deeper insight to your site performance, optimising it for <\/span>SEO<\/span> becomes more effective as you can see what works, what doesn\u2019t and make adjustments accordingly.\u00a0<\/span><\/p>\n

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Comparing GSC and GA<\/strong><\/h3>\n

\"Comparing<\/p>\n

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Google Analytics (GA) is a free web analytics tool that lets you analyse the traffic to your website. As far as analytics platforms go, GA can be considered to be one of the best. A set of GA tracking code will be implemented on your website. When users visit your website, the code records various activities of those users as well as their attributes including age, gender, interests and more. This enables more effective analysis as it helps you figure out who your core audiences are on the Internet. With this information, crafting relevant and specific content, one of key essentials of digital marketing becomes effortless.<\/span><\/p>\n

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Google Search Control and GA are vastly different, serving different data based on different purposes. While GA is designed to provide insight on how users interact with your website, GSC provides data regarding your website\u2019s online visibility, organic reach, and technical optimisation. Despite the fact that these platforms are independent of one another, they work wonders for your <\/span>SEO<\/span> and digital marketing when used in combination. As the data provided by Google Search Control complements the data presented by GA, you get a comprehensive overview of your users’ journey through your site.<\/span><\/p>\n

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The Relationship Between GSC and SEO<\/strong><\/h3>\n

When it comes to improving your website\u2019s ranking on Google search engine, GSC is the perfect companion, proving to be especially useful when running a full <\/span>SEO<\/span> audit. As Google Search Control allows you to <\/span>monitor your website traffic, optimise your ranking, and help you make more informed decisions regarding your site’s search results, you can better understand your current <\/span>SEO<\/span> performance and enhance it. In conjunction with other Google tools like Analytics, Google Trends, and Google Adwords, the information from Google Search Control can be used to influence technical decisions for the website and perform sophisticated marketing analysis. This helps you better find new opportunities to grow your website traffic. With a better understanding of how GSC impacts <\/span>SEO<\/span><\/a>, the next step is to explore deeper into the various features and functions of GSC and leverage them to enhance <\/span>SEO<\/span>. But first, you need to have your Google Search Control set up and ready to go!<\/span><\/p>\n

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Setting up your GSC<\/h2>\n