{"id":33085,"date":"2022-12-07T16:03:38","date_gmt":"2022-12-07T08:03:38","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=33085"},"modified":"2023-03-15T11:28:13","modified_gmt":"2023-03-15T03:28:13","slug":"20-essential-features-for-your-ecommerce-website","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/20-essential-features-for-your-ecommerce-website\/","title":{"rendered":"20 Essential Features For Your E-Commerce Website"},"content":{"rendered":"\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The success of an e-commerce business does not depend only on the quality of products and services it offers to its potential customers but also on implementing effective <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/ecommerce-seo\/\"><span style=\"font-weight: 400;\">e-commerce search engine optimisation (SEO<\/span><\/a><span style=\"font-weight: 400;\">) strategies to campaigns. How an <\/span><span style=\"font-weight: 400;\">e-commerce website <\/span><span style=\"font-weight: 400;\">functions can affect its performance and user&#8217;s shopping experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But what features are essential and contribute the most to the success of an<\/span><span style=\"font-weight: 400;\"> e-commerce website<\/span><span style=\"font-weight: 400;\">? As an <\/span><span style=\"font-weight: 400;\">e-commerce SEO agency who also specialises in e-commerce website design and development,<\/span><span style=\"font-weight: 400;\"> let us elaborate on the essential features you should include in your <\/span><span style=\"font-weight: 400;\">e-commerce website<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"main1\"><strong>E-Commerce Website Features List<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-39155\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/A-Checklist-Of-The-20-Essential-Features-For-Your-E-Commerce-Website.jpg\" alt=\"A Checklist Of The 20 Essential Features For Your E-Commerce Website\" width=\"945\" height=\"1208\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/A-Checklist-Of-The-20-Essential-Features-For-Your-E-Commerce-Website.jpg 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/A-Checklist-Of-The-20-Essential-Features-For-Your-E-Commerce-Website-235x300.jpg 235w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/A-Checklist-Of-The-20-Essential-Features-For-Your-E-Commerce-Website-801x1024.jpg 801w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/A-Checklist-Of-The-20-Essential-Features-For-Your-E-Commerce-Website-768x982.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub1\"><strong>1. Domain Name<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The domain name is part of the URL of your <\/span><span style=\"font-weight: 400;\">e-commerce <\/span><span style=\"font-weight: 400;\">business. It is the first thing that your potential customers will see once they go and land on your <\/span><span style=\"font-weight: 400;\">e-commerce websit<\/span><span style=\"font-weight: 400;\">e. Think of it as the front door of your physical store (if you have one).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-33100\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/what-is-a-domain-name.png\" alt=\"what is a domain name\" width=\"945\" height=\"600\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/what-is-a-domain-name.png 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/what-is-a-domain-name-300x190.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/what-is-a-domain-name-768x488.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-anatomy-of-a-website-address-what-is-a-domain-name\/\"><span style=\"font-weight: 400;\">The Anatomy Of A Website Address: What Is A Domain Name?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The domain name of your <\/span><span style=\"font-weight: 400;\">e-commerce <\/span><span style=\"font-weight: 400;\">business is what most people remember. It is the one responsible for your potential customers landing on your e-commerce website and not on your competitors\u2019 e-commerce websites. That is why you should choose your domain name wisely. Make sure it is simple, so it will be easier to remember for customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub2\"><strong>2. User-Friendly<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The only way to make your e-commerce website user-friendly is to keep the <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> simple. The simplicity of your e-commerce website will make it convenient to use and navigate for everyone, including people who are not tech-savvy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">According to HubSpot, <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/14953\/What-Do-76-of-Consumers-Want-From-Your-Website-New-Data.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">76% of consumers prefer a website that is easy to use.<\/span><\/a><span style=\"font-weight: 400;\"> It helps them find what they want a lot easier. Here are the user-friendly features you should implement on your e-commerce website to guarantee that. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li><b>Autocomplete Option<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Without typing the exact name of the product, your <\/span><span style=\"font-weight: 400;\">e-commerce website <\/span><span style=\"font-weight: 400;\">should be able to provide suggestions with the autocomplete option.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-33092\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Amazon-sg-autocomplete-option-1024x496.png\" alt=\"Amazon sg autocomplete option\" width=\"640\" height=\"310\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Amazon-sg-autocomplete-option-1024x496.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Amazon-sg-autocomplete-option-300x145.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Amazon-sg-autocomplete-option-768x372.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Amazon-sg-autocomplete-option.png 1343w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li><b>Product Categories<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This user-friendly feature allows customers to find something they want under the product categories. If they plan to give toys to children, they can click on \u2018Toys &amp; Games\u2019 to view all related items.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33093 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Amazon-sg-product-categories-1024x259.png\" alt=\"Amazon sg product categories\" width=\"640\" height=\"162\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Amazon-sg-product-categories-1024x259.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Amazon-sg-product-categories-300x76.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Amazon-sg-product-categories-768x194.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Amazon-sg-product-categories.png 1344w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub3\"><strong>3. Mobile-Friendly Website<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The convenience of mobile devices does not end with browsing the internet. People nowadays also use their smartphones to shop for things they need, whether for personal or business use.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That is why you should make your e-commerce website mobile-friendly since there will be around <\/span><a href=\"https:\/\/www.statista.com\/statistics\/218984\/number-of-global-mobile-users-since-2010\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">7.33 billion mobile users worldwide by 2023<\/span><\/a><span style=\"font-weight: 400;\">. With a responsive feature, anyone visiting your e-commerce website can view the text and images as clearly as possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, if your <\/span><span style=\"font-weight: 400;\">e-commerce <\/span><span style=\"font-weight: 400;\">business sells various appliances like Samsung, its website will look like this in desktop mode:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39157\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Samsung-desktop-landing-page.jpg\" alt=\"Samsung desktop landing page\" width=\"1353\" height=\"651\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Samsung-desktop-landing-page.jpg 1353w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Samsung-desktop-landing-page-300x144.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Samsung-desktop-landing-page-1024x493.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Samsung-desktop-landing-page-768x370.jpg 768w\" sizes=\"(max-width: 1353px) 100vw, 1353px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Below is the layout of its e-commerce website on other digital devices with smaller screen size.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39156\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/How-an-e-commerce-website-looks-like-in-digital-devices-with-smaller-screens.jpg\" alt=\"How an e-commerce website looks like in digital devices with smaller screens\" width=\"945\" height=\"600\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/How-an-e-commerce-website-looks-like-in-digital-devices-with-smaller-screens.jpg 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/How-an-e-commerce-website-looks-like-in-digital-devices-with-smaller-screens-300x190.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/How-an-e-commerce-website-looks-like-in-digital-devices-with-smaller-screens-768x488.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Did you see the difference between the two images? Shopee made that happen by adjusting all <\/span><span style=\"font-weight: 400;\">e-commerce website <\/span><span style=\"font-weight: 400;\">elements and features according to the device the potential customers are using.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/mobile-seo-a-guide-to-optimising-your-website-for-mobile-phones\/\"><span style=\"font-weight: 400;\">Mobile SEO: A Guide To Optimising Your Website For Mobile Phones<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub4\"><strong>4. View Product Digitally<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As the <\/span><span style=\"font-weight: 400;\">e-commerce <\/span><span style=\"font-weight: 400;\">industry continues to rise, shoppers are becoming smarter with their purchases. Posting one picture of a product with bullet points will no longer work.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Customers want to view an item from various perspectives before making a decision. They want to experience the goods as closely as possible like they are looking at the product in person.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can do that by posting high-quality photos and videos and allowing your customers to zoom in to get a clearer picture of the items. You can also offer an AR view of the products like other brands like Apple.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Shown is an example of AR that Apple provided when they released the iPhone 13 Pro and 13 Pro Max.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39158 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/AR-From-Apple.gif\" alt=\"AR From Apple\" width=\"258\" height=\"480\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/media.giphy.com\/media\/GQfc3ong1izkt6713F\/giphy.gif\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Retrieved this GIF from GIPHY.<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo-101-how-to-optimise-your-images-for-search-engines\/\"><span style=\"font-weight: 400;\">SEO 101: How To Optimise Your Images For Search Engines?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub5\"><strong>5. Reviews\/Testimonials<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Another way to further convince your customers to purchase is through customer reviews. According to Finstack, <\/span><a href=\"https:\/\/findstack.com\/online-review-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">95% of consumers often read customer reviews before buying anything.\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mega Furniture, a Singapore-based online furniture shop, has a fantastic example of customer feedback on its e-commerce website. As seen below, Mega Furniture encourages its clients to give reviews on their experience with the brand. By reading feedback from your previous customer, a potential customer will be highly influenced whether or not to purchase the product. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39159\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Reviews-Testimonials-804x1024.jpg\" alt=\"Reviews Testimonials\" width=\"768\" height=\"978\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Reviews-Testimonials-804x1024.jpg 804w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Reviews-Testimonials-235x300.jpg 235w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Reviews-Testimonials-768x978.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Reviews-Testimonials.jpg 945w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Directly linking live reviews straight from reputable sources like Google Business Profile would deem your e-commerce website trustworthy. Whoever is viewing the reviews knows that the reviews are up-to-date and reliable.\u00a0 Whether the reviews are positive or negative, none of these matters because the feedback comes from a reputable source. However, remember that the more positive reviews your e-commerce business has, the more you have a good reputation among your customers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39160\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Example-Of-An-E-commerce-website-directly-linking-reviews-from-GBP.jpg\" alt=\"Example Of An E-commerce website directly linking reviews from GBP\" width=\"1366\" height=\"582\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Example-Of-An-E-commerce-website-directly-linking-reviews-from-GBP.jpg 1366w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Example-Of-An-E-commerce-website-directly-linking-reviews-from-GBP-300x128.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Example-Of-An-E-commerce-website-directly-linking-reviews-from-GBP-1024x436.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Example-Of-An-E-commerce-website-directly-linking-reviews-from-GBP-768x327.jpg 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.flowersandkisses.com.sg\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Took this screenshot from Fresh And Flower\u2019s home page.<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub6\"><strong>6. Add to Wish List<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even though it is no longer a holiday season, many people have a wishlist. It is a list of things they wish to have. The problem, however, is that some people do not know what they want until they spot something that entices them, and that is where discovery commerce comes into the picture.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/what-is-discovery-commerce\/\"><span style=\"font-weight: 400;\">What Is Discovery Commerce?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">People today are browsing the internet without having a specific product category in mind. They scroll through one <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/website-design-and-development\/\"><span style=\"font-weight: 400;\">e-commerce website<\/span><\/a><span style=\"font-weight: 400;\"> after another until they find the one that tempts them to get one for themselves.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">By incorporating discovery commerce into your e-commerce website, your customers will be able to see the related items based on the things they have viewed, which helps convince customers to buy more and add the related items to their shopping cart. You will learn more about \u2018related items\u2019 in detail in point 7 of <\/span><span style=\"font-weight: 400;\">essential website features.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">They can also add some of the related items to their wishlist. With this, they will have more time to weigh their options and decide whether they should consider buying it (officially) now or soon. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On Amazon, that is what most of their customers do. They save the item they plan to buy next time by clicking on the Add to Wishlist button.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-33090\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Add-to-wish-list-1024x444.png\" alt=\"add to wish list\" width=\"640\" height=\"278\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Add-to-wish-list-1024x444.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Add-to-wish-list-300x130.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Add-to-wish-list-768x333.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/Add-to-wish-list.png 1308w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Amazon\u2019s \u2018add to wishlist\u2019 feature on its e-commerce website.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your <\/span><span style=\"font-weight: 400;\">e-commerce website<\/span><span style=\"font-weight: 400;\"> has this feature, your customers can now shop, save, and share the items they are eyeing to buy. Even Louis Vuitton, one of the well-known brands, include this feature on their e-commerce website to help their customers with their shopping.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Including this feature can also make it easier for e-commerce businesses to do remarketing via email or social media platforms with customers\u2019 past behaviour on an e-commerce website.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-are-businesses-innovating-retail-stores-and-ecommerce-to-drive-business-growth\/\"><span style=\"font-weight: 400;\">How Are Businesses Innovating Retail Stores And Ecommerce To Drive Business Growth?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39161\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Add-to-Wish-List-From-Louis-Vuitton.gif\" alt=\"Add To Wish List From Louis Vuitton \" width=\"700\" height=\"334\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub8\"><strong>7. Related Items<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When your customers see the words \u2018You Might Like This\u2019, that will spark their curiosity, which can influence the customer in their purchase journey in some ways. This feature initiates the desired effect on customers who are considering buying the suggested products.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That is why you should add a list of related items on your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/website-design-and-development\/\"><span style=\"font-weight: 400;\">e-commerce website<\/span><\/a><span style=\"font-weight: 400;\"> since it might influence customers to make add-on purchases.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33095\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/related-items-lazada.png\" alt=\"related items lazada\" width=\"845\" height=\"630\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/related-items-lazada.png 845w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/related-items-lazada-300x224.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/02\/related-items-lazada-768x573.png 768w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub7\"><strong>8. Find-in-Store<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even though most e-commerce websites do not have a physical store, if your e-commerce business has one, you should include this feature. With find-in-store, your customers can visit your shop right away instead of waiting for their parcel to arrive in the mail.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Not to mention, adding a physical address can make customers trust your e-commerce business more as it increases its credibility. Besides adding your physical address, consider linking to Google Maps to figure out the direction to its exact location.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-33085-1\" width=\"800\" height=\"426\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Find-In-Store-Location.mp4?_=1\" \/><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Find-In-Store-Location.mp4\">https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Find-In-Store-Location.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h4 id=\"sub9\"><strong>9. Frequently Asked Questions (FAQ)<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Humans are curious by nature, and having generic questions answered readily will benefit both you and your potential customers. Instead of asking you via call, email, or chat on social media, they can go to the FAQs section on your e-commerce website to find the answers to the questions they have in mind.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With this, you can save time and efficiently manage your e-commerce business operations. Your staff will no longer need to answer generic questions frequently asked by your potential customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is an excellent example of a FAQ page from UNIQLO. They divided the frequently asked questions by categories so those interested could click on their concern and view questions and answers related to them.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39163\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Frequently-Asked-Questions-FAQs-Example-From-UNIQLO.png\" alt=\"Frequently Asked Questions (FAQs)\" width=\"1115\" height=\"779\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Frequently-Asked-Questions-FAQs-Example-From-UNIQLO.png 1115w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Frequently-Asked-Questions-FAQs-Example-From-UNIQLO-300x210.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Frequently-Asked-Questions-FAQs-Example-From-UNIQLO-1024x715.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Frequently-Asked-Questions-FAQs-Example-From-UNIQLO-768x537.png 768w\" sizes=\"(max-width: 1115px) 100vw, 1115px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Like UNIQLO, divide lists all the common questions and their answers, so you will not spend most of your time responding to queries sent by potential customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the questions you might want to include on the FAQ page of your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/website-design-and-development\/\"><span style=\"font-weight: 400;\">e-commerce website.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can I change my shipping address?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What happens if my order gets damaged or lost during the delivery?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is there a way I can track my order(s)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">May I know how to cancel my order(s)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many payment methods do you have available?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub10\"><strong>10. Live Chat Support<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Another way to answer your customers\u2019 queries is through utilising AI chatbot or live customer support.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The difference between the two is that a chatbot answers simple questions asked by customers based on the answers pre-set up in the system based on frequently asked questions before launching into a live e-commerce website. If a chatbot cannot answer a customer&#8217;s question, businesses now have a choice to\u00a0 forward the conversation to a customer service officer. Through the live chat support, the customer service office can answer customer\u2019s queries in detail.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Implementing this feature on your e-commerce website helps to cut down on the staff to answer customers&#8217; questions. However, inquiries answered by customer service officers are sometimes limited to and up to the working hours of an e-commerce business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39164\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Live-Chat-Support-Example-From-ZALORA.jpg\" alt=\"Live Chat Support Example From ZALORA\" width=\"945\" height=\"493\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Live-Chat-Support-Example-From-ZALORA.jpg 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Live-Chat-Support-Example-From-ZALORA-300x157.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Live-Chat-Support-Example-From-ZALORA-768x401.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub11\"><strong>11. Social Proof<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With the continuous growth of social media users worldwide, adding social media icons to the bottom of your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/website-design-and-development\/\"><span style=\"font-weight: 400;\">e-commerce website<\/span><\/a><span style=\"font-weight: 400;\"> will help your customers learn more about you and your products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Moreover, adding links to your social accounts also provides alternative platforms for your customers to contact you. This could also provide more exposure of your social accounts to your potential customers and they might\u00a0 follow your social media account, allowing you to expand your social media presence more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, even though Dior is already a well-known brand with millions of customers worldwide, they still include its social media account on its e-commerce website. Doing so allows anyone to follow, reach out to them and become up-to-date with its campaigns by checking out its page.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39165\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Social-Proof-Example-From-Dior.png\" alt=\"Social Proof Example From Dior\" width=\"1321\" height=\"619\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Social-Proof-Example-From-Dior.png 1321w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Social-Proof-Example-From-Dior-300x141.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Social-Proof-Example-From-Dior-1024x480.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Social-Proof-Example-From-Dior-768x360.png 768w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Social media icons that link to social media pages allow customers to tag an e-commerce business when they want to share the news about the product they purchased with their family, friends or followers (for public figures). Through social media proof, it helps the e-commerce business to <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/ugc-how-to-get-your-followers-engaged\/\"><span style=\"font-weight: 400;\">increase its user-generated content (UGC).<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub12\"><strong>12. Security Features<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Security is one of the most important aspects of any e-commerce firm. Your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/website-design-and-development\/\"><span style=\"font-weight: 400;\">e-commerce website<\/span><\/a><span style=\"font-weight: 400;\"> should have a strong firewall, two-factor authentication on login and contact forms, a Security Sockets Layer (SSL) certificate, and Payment Card Industry (PCI) compliance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39166\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SSL-certificate-Of-Sephora-SG.jpg\" alt=\"(SSL) certificate Of Sephora SG\" width=\"1363\" height=\"698\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SSL-certificate-Of-Sephora-SG.jpg 1363w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SSL-certificate-Of-Sephora-SG-300x154.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SSL-certificate-Of-Sephora-SG-1024x524.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SSL-certificate-Of-Sephora-SG-768x393.jpg 768w\" sizes=\"(max-width: 1363px) 100vw, 1363px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub13\"><strong>13. Advanced Payment Features<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One of the <\/span><span style=\"font-weight: 400;\">essential website features<\/span><span style=\"font-weight: 400;\"> of an e-commerce website is advanced payment options. Customers can now pay by credit card, debit card, or digital wallet, besides cash upon delivery. Here are the differences between these payment methods.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to credit card payments, the bank will pay on the customers&#8217; behalf, and they will settle their bills later. For debit cards, the customers will use their private bank account to pay for the product. Meanwhile, a digital wallet refers to an electronic wallet that has enough money that customers can use and transfer to an e-commerce website where they shop to pay for their purchase.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, SHEIN, a fast-growing e-commerce clothing business, has advanced payment features.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39167 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SHEIN-Advanced-Payment-Features-473x1024.jpg\" alt=\"SHEIN Advanced Payment Features \" width=\"473\" height=\"1024\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SHEIN-Advanced-Payment-Features-473x1024.jpg 473w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SHEIN-Advanced-Payment-Features-138x300.jpg 138w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SHEIN-Advanced-Payment-Features-768x1664.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SHEIN-Advanced-Payment-Features-709x1536.jpg 709w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SHEIN-Advanced-Payment-Features-945x2048.jpg 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/SHEIN-Advanced-Payment-Features.jpg 1080w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The brand can do this on its e-commerce website due to its collaboration with Atome, a payment gateway that allows customers to pay later.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"sub14\"><strong>14. Return Policy<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Every e-commerce website needs to add a return policy. It should be well-written to help customers understand when and how to return the items they have purchased on the e-commerce website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With a return policy, customers will consider trusting the e-commerce website more because they can return wrong or damaged items. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In the example below, Versace\u2019s brand website has added a Return &amp; Refund policy to its e-commerce website to reassure its potential customers. In addition, it also has a call-to-action (CTA) on top, &#8216;Need Assistance&#8217;, that needs help to process the return or refund transaction of the items a customer purchased.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39168\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Return-Policy-Example-From-Versace.png\" alt=\"Return Policy Example From Versace\" width=\"1365\" height=\"599\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Return-Policy-Example-From-Versace.png 1365w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Return-Policy-Example-From-Versace-300x132.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Return-Policy-Example-From-Versace-1024x449.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Return-Policy-Example-From-Versace-768x337.png 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\"><strong>15. Order Tracking<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Another essential feature you should include in your e-commerce website is order tracking. Doing so should give your customers peace of mind about where their parcel is currently and when the estimated date it will arrive at their doorstep once they place and settle their payment for the item they want to have.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The image below, for example, asks customers to add the order number and email address so they can view the tracking information of their parcel. Inside they will know if their order has been packed, shipped, etc.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39169\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Order-Tracking-Example-From-Nike.png\" alt=\"Order Tracking Example From Nike\" width=\"1278\" height=\"645\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Order-Tracking-Example-From-Nike.png 1278w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Order-Tracking-Example-From-Nike-300x151.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Order-Tracking-Example-From-Nike-1024x517.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Order-Tracking-Example-From-Nike-768x388.png 768w\" sizes=\"(max-width: 1278px) 100vw, 1278px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\"><strong>16. Email Opt-In<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Adding email opt-in as soon as a potential customer lands on the landing page is the best way to catch their attention. You can nudge them to subscribe to your newsletter so they can receive updates and promotional campaigns about your products or services on their email address.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is an incredible example from Tommy Hilfiger. Besides encouraging the visitor to sign up and join the Hilfiger Club, they are also providing 20% off for their first purchase.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39170\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Email-Opt-In-Example-From-Tommy-Hilfiger.png\" alt=\"Email Opt In Example From Tommy Hilfiger \" width=\"1344\" height=\"623\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Email-Opt-In-Example-From-Tommy-Hilfiger.png 1344w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Email-Opt-In-Example-From-Tommy-Hilfiger-300x139.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Email-Opt-In-Example-From-Tommy-Hilfiger-1024x475.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Email-Opt-In-Example-From-Tommy-Hilfiger-768x356.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Including an email opt-in allows you to take advantage of email emailing! Below are the reasons why you should make it happen:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Billions of people use emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019re the sole owner of your channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s cost-effective<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/a-beginners-guide-to-email-marketing\/\"><span style=\"font-weight: 400;\">A Beginner\u2019s Guide To Email Marketing<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #444444;\">17. Push Notifications<\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Besides email opt-in, there is another way to inform your potential customers about your latest deals\u2014push notification. Anyone who enables or agrees on the push notification request that pops up in the upper left corner of an e-commerce website can receive desktop notifications.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39172\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification.png\" alt=\"Push Notification \" width=\"1337\" height=\"689\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification.png 1337w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-300x155.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-1024x528.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-768x396.png 768w\" sizes=\"(max-width: 1337px) 100vw, 1337px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The notification will be visible in the corner of the screen no matter what the potential consumer is doing on their computer or laptop. Here is an example of what an enabled push notification looks like on a laptop&#8217;s desktop screen<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39171\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example.png\" alt=\"Push Notification Example\" width=\"670\" height=\"670\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example.png 670w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example-300x300.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example-150x150.png 150w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example-270x270.png 270w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example-271x272.png 271w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example-371x371.png 371w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example-345x345.png 345w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example-370x370.png 370w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example-375x375.png 375w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Push-Notification-Example-350x350.png 350w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\"><strong>18. Loyalty Programme<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Creating a loyalty programme is another way that helps increase customer retention and sales of an e-commerce website. Members of a loyalty programme can get private and access the best deals earlier than others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Customers that are part of a loyalty programme can also collect points and use these to reduce the overall cost they need to settle. Sometimes, loyalty members can also receive free items or delivery services.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the case of Mac Cosmetics, their loyalty programme has three categories: lovers, devoted, and obsessed. The higher the level of loyalty a customer has, the more benefits they can enjoy as they shop at Mac Cosmetics.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39173 size-large\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Mac-Cosmetics-Loyalty-Programme-623x1024.png\" alt=\"Mac Cosmetics Loyalty Programme\" width=\"623\" height=\"1024\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Mac-Cosmetics-Loyalty-Programme-623x1024.png 623w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Mac-Cosmetics-Loyalty-Programme-182x300.png 182w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Mac-Cosmetics-Loyalty-Programme-768x1263.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Mac-Cosmetics-Loyalty-Programme-934x1536.png 934w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Mac-Cosmetics-Loyalty-Programme-1246x2048.png 1246w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Mac-Cosmetics-Loyalty-Programme.png 1276w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #444444;\">19. Carousel Homepage<\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your e-commerce website is not just a brick-and-mortar version of your shop since its homepage is an excellent place to showcase what you have to offer. Potential customers get a preview of your products or services as soon as they land on your e-commerce website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the case of Toyota, this car brand is showing some images and videos of the latest car models for 2023. This marketing strategy allows potential customers to make their holiday wishes come true before the year ends.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39174\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Carousel-Homepage.gif\" alt=\"Carousel Homepage\" width=\"700\" height=\"315\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\"><strong>20. Language Options<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Do you plan to sell products on a global scale? Language options are one of the <\/span><span style=\"font-weight: 400;\">website essential features<\/span><span style=\"font-weight: 400;\"> that you should include on your platform. It allows other potential customers to read and understand your e-commerce website and the campaigns published on it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, Balenciaga Singapore has two language options: English and Chinese. Since these are the primary languages used by many Singaporeans, many can access and browse through their e-commerce website and consider purchasing one or two of their products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39175\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Language-Option-Example-From-Balenciaga.png\" alt=\"Language Option Example From Balenciaga\" width=\"1346\" height=\"618\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Language-Option-Example-From-Balenciaga.png 1346w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Language-Option-Example-From-Balenciaga-300x138.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Language-Option-Example-From-Balenciaga-1024x470.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Language-Option-Example-From-Balenciaga-768x353.png 768w\" sizes=\"(max-width: 1346px) 100vw, 1346px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"main2\"><strong>Build An Incredible E-Commerce Website For Better Customer Shopping Experience!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Apart from including these <\/span><span style=\"font-weight: 400;\">website essential features<\/span><span style=\"font-weight: 400;\"> in your <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> website, make sure to update all content, from images to text. Outdated information can be a huge turnoff to potential customers, and relevant content can keep them more engaged!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now, build an increased <\/span><span style=\"font-weight: 400;\">e-commerce <\/span><span style=\"font-weight: 400;\">website with these e-commerce features so your customers will have a better shopping experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">If you need help, reach out to our <\/span><\/i><i><span style=\"font-weight: 400;\">website creation<\/span><\/i><i><span style=\"font-weight: 400;\"> team to include these <\/span><\/i><i><span style=\"font-weight: 400;\">essential website features<\/span><\/i><i><span style=\"font-weight: 400;\"> in your <\/span><\/i><i><span style=\"font-weight: 400;\">e-commerce website <\/span><\/i><i><span style=\"font-weight: 400;\">on your behalf. Contact OOm at +65 6690 4049 or <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">leave a message<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> on our website today!\u00a0<\/span><\/i><br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the competition in the e-commerce industry continues to become fierce, the more you should take your e-commerce website to the next level. Adding more essential features will help improve your customers\u2019 shopping experience! In this article you will learn or discover the 20 essential features that your e-commerce website should have: 1) Domain Name; 2) User-Friendly; 3) Mobile-Friendly Website; 4) High-Resolution Photos &#038; Video; 5) Reviews\/ Testimonials; 6) Add to Wish List; 7) Find-in-Store; 8) Related Items; 9) Frequently Asked Questions (FAQ); 10) Live Chat Support; 11) Social Proof; 12) Security Features; 13) Advanced Payment Features; 14) Return Policy; 15) Order Tracking; 16) Email Opt-In; 17) Push Notifications; 18) Loyalty Programme; 19) Carousel Homepage, and  20) Language Options.<\/p>\n","protected":false},"author":28,"featured_media":39153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[936],"tags":[2155,2162,2168,2149,1564,2151,879,2148,674,2150,714,2147,1381,2165,2146,2145,2156,2158,2153,2169,2159,2167,2152,2164,2166,2157,2163,2154,2161,2160,1725],"class_list":["post-33085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-add-to-wish-list","tag-advanced-payment-features","tag-carousel-homepage","tag-commerce-website-features-list","tag-domain-name","tag-e-commerce-search-features","tag-e-commerce-website","tag-e-commerce-website-essential-features-e-commerce-website-features-list","tag-ecommerce","tag-ecommerce-search-features","tag-ecommerce-website","tag-ecommerce-website-essential-features","tag-ecommerce-website-features","tag-email-opt-in","tag-essential-ecommerce-website-features","tag-essential-website-features","tag-find-in-store-locations","tag-frequently-asked-questions-faq","tag-high-resolution-photos-video","tag-language-options","tag-live-chat-support","tag-loyalty-programme","tag-mobile-friendly-website","tag-order-tracking","tag-push-notifications","tag-related-items","tag-return-policy","tag-reviews-testimonials","tag-security-features","tag-social-proof","tag-user-friendly"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/33085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=33085"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/33085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/39153"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=33085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=33085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=33085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}