{"id":33716,"date":"2022-02-28T09:00:19","date_gmt":"2022-02-28T01:00:19","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=33716"},"modified":"2023-03-08T13:57:57","modified_gmt":"2023-03-08T05:57:57","slug":"how-digital-marketing-agency-helps-implement-strategies-for-ecommerce-business","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-digital-marketing-agency-helps-implement-strategies-for-ecommerce-business\/","title":{"rendered":"How Digital Marketing Agency Helps Implement Strategies For Ecommerce Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Running a business is a continuous process, a never-ending race to compete against competitors. Besides having social media platforms, businesses need to have an <\/span><span style=\"font-weight: 400;\">ecommerce <\/span><span style=\"font-weight: 400;\">website.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Like a physical store, an <\/span><span style=\"font-weight: 400;\">ecommerce <\/span><span style=\"font-weight: 400;\">website is a place where potential customers visit to check out products or services. Without effective <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> strategies, it would be difficult for your <\/span><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\"> website to be discovered on search engine result pages (SERPs).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For your <\/span><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\"> business to become successful, you will need to consider the customer\u2019s experience above all else. You have to guide them through each stage of the customer purchase journey until they become your loyal customers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/videos\/what-is-the-consumer-purchase-journey\/\"><span style=\"font-weight: 400;\">What Is The Consumer Purchase Journey?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To do this, you can seek help from a <\/span><span style=\"font-weight: 400;\">digital marketing agency<\/span><span style=\"font-weight: 400;\">. With their years of experience and excellent skill-set, raising your brand awareness and online presence will not be a problem.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this article, you will discover how a <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> like us can help implement strategies for your <\/span><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\"> business.<\/span><\/p>\n<hr \/>\n<h2 id=\"main1\"><strong>4 Ways On How Digital Marketing Agency Helps Implement Strategies Your Ecommerce Website<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To optimise the click-through rates for generic audiences, a <\/span><span style=\"font-weight: 400;\">digital marketing agency<\/span><span style=\"font-weight: 400;\"> will start at the top of the ecommerce funnel. Even though it seems similar to the customer purchase journey, the processes involved are quite different.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is a breakdown of what a <\/span><span style=\"font-weight: 400;\">digital marketing agency<\/span><span style=\"font-weight: 400;\"> does to help you understand each stage of the ecommerce funnel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-33717\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/03\/How-Digital-Marketing-Agency-Helps-Implement-Strategies-For-Ecommerce-Business-01.jpg\" alt=\"How Digital Marketing Agency Helps Implement Strategies For Ecommerce Business-01\" width=\"945\" height=\"600\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/03\/How-Digital-Marketing-Agency-Helps-Implement-Strategies-For-Ecommerce-Business-01.jpg 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/03\/How-Digital-Marketing-Agency-Helps-Implement-Strategies-For-Ecommerce-Business-01-300x190.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/03\/How-Digital-Marketing-Agency-Helps-Implement-Strategies-For-Ecommerce-Business-01-768x488.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h5 id=\"sub1\"><strong>1. Impression + Intentional Search<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">The first stage of the ecommerce funnel is the data that comes from the impression and intentional search to create a better campaign. If you are not familiar with these two, here is an explanation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The former refers to the initial reaction to a campaign that people have seen, while the latter is about the people who search for something particular with an intention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To get the data of these two, a <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> can implement the following:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google Shopping<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unlike text advertisements, which only display texts, Google Shopping ads show viewers a photo of your product as well as a title, price, store name, and other information. To market your online and local inventory, increase traffic to your website or local store, and uncover better-qualified prospects, use shopping campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>YouTube Trueview<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When it comes to creating a personalised experience for the viewer, the TrueView platform is the most versatile option. Knowing the ad itself and the accompanying video, your chosen <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> will know what type of YouTube Ads they should make and release for your <\/span><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\"> business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, you should know that your chosen<\/span><span style=\"font-weight: 400;\"> digital marketing agency<\/span><span style=\"font-weight: 400;\"> will only do this method if you are running YouTube Video Ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5 id=\"sub2\"><strong>2. Clicks<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">The next stage that a <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> needs to strategise ways to make potential customers consider clicking on a campaign either on social media or Google Search to view your <\/span><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\"> business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are two ways they have to go through before maximising the number of clicks: Heatmap + Behaviour Analytics and Machine Learning &amp; Artificial Intelligence (Google\/ Facebook).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is how these two work:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Heatmap + Behaviour Analytics<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Both of these help to know how customers behave when on search engines and your <\/span><span style=\"font-weight: 400;\">ecommerce <\/span><span style=\"font-weight: 400;\">website. You will know which one they are interested in the most that can help you nudge them to click more to the web pages of your<\/span><span style=\"font-weight: 400;\"> ecommerce<\/span><span style=\"font-weight: 400;\"> business.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Machine Learning &amp; Artificial Intelligence (Google\/ Facebook)<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">To further maximise the clicks of your potential customers, your chosen <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> will launch a few ad sets within the campaigns either on Google or Facebook to do split testing, which uses machine learning.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Machine learning is artificial intelligence (AI) used to identify what correlates with rankings across the thousands of SERPs. With the help of this and split testing, it will be easier for your chosen <\/span><span style=\"font-weight: 400;\">digital marketing agency<\/span><span style=\"font-weight: 400;\"> to know which campaign performs better and helps you achieve more conversions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Remarketing<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If potential customers did not proceed to purchase after viewing the ad, remarketing is the strategy that your chosen <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> will use. It is a method used to re-showcase ads related to your products or services to customers who have interacted with your business and lead them to your ecommerce website again.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5 id=\"sub3\"><strong>3. Conversion<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">If your target audience made it through this stage, that means they already bought your product or service. And to guarantee that your campaigns are doing well as they should be, your chosen <\/span><span style=\"font-weight: 400;\">digital marketing agency<\/span><span style=\"font-weight: 400;\"> will analyse the performance of your campaigns.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That is why, in this stage, you should expect them to use the tools below to track the conversion rates, ROAS, and other conversion metric goals to analyse a <\/span><span style=\"font-weight: 400;\">campaign\u2019s performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google Analytics<\/strong>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> will use this to track and report metrics regarding your website performance.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Facebook Pixel<\/strong>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Before Facebook Pixel can gather data from your Facebook campaign, your chosen<\/span><span style=\"font-weight: 400;\"> digital marketing agency<\/span><span style=\"font-weight: 400;\"> will add and place the code of Facebook Pixel on your website so it can track the traffic coming from your Facebook Business page.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google Ads Conversion Tracking<\/strong>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The difference between Google Ads Conversion Tracking to Facebook Pixel is that a <\/span><span style=\"font-weight: 400;\">digital marketing agenc<\/span><span style=\"font-weight: 400;\">y will use it to determine the number of conversions made. It starts from when a visitor clicks on your Google Ads on SERPs until they make a purchase.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5 id=\"sub4\"><strong>4. Loyalty<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Gaining loyalty from your target audience is one of the goals of your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> efforts and the last stage of the <\/span><span style=\"font-weight: 400;\">ecommerce<\/span><span style=\"font-weight: 400;\"> funnel. At this point, they already know how good your product or service is, which is why they continue to make regular purchases from your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The end goal of the loyalty stage is never to betray their trust. To guarantee that customers are always happy with their purchase from your<\/span><span style=\"font-weight: 400;\"> ecommerce<\/span><span style=\"font-weight: 400;\"> business, here are the last two things that <\/span><span style=\"font-weight: 400;\">digital marketing <\/span><span style=\"font-weight: 400;\">will do before implementing strategies to gain more loyal customers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Similar Audience Targeting<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With the help of Google Ads, your chosen <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">digital marketing agenc<\/span><span style=\"font-weight: 400;\">y<\/span><\/a><span style=\"font-weight: 400;\"> can find a similar audience based on your remarketing lists. Google Ads will use that data to determine the people who qualify for similar audiences, which help convert from paying customers to loyal customers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Social Media Engagement<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It is a measurement of what potential customers do when they see your social media campaigns through actions such as likes, comments and shares. That means the likes, comments, and shares are an indication they are interested in your product or service.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Any data gathered is used to improve the quality of products and services, including the promotions, that your<\/span><span style=\"font-weight: 400;\"> ecommerc<\/span><span style=\"font-weight: 400;\">e business has to offer.<\/span><\/p>\n<hr \/>\n<h2 id=\"main2\"><strong>Implement Effective Digital Marketing Strategies For Impressive Growth<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Implementing<\/span><span style=\"font-weight: 400;\"> digital marketing<\/span><span style=\"font-weight: 400;\"> strategies properly can help increase brand awareness and the online presence of an <\/span><span style=\"font-weight: 400;\">ecommerce <\/span><span style=\"font-weight: 400;\">business. Engaging a professional <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> can help you efficiently run and manage your <\/span><span style=\"font-weight: 400;\">ecommerce <\/span><span style=\"font-weight: 400;\">business\u2019s digital marketing strategies.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At OOm, our <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> team can help you drive traffic, gain traction, and make conversions in no time!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Get in touch with our <\/span><\/i><i><span style=\"font-weight: 400;\">award-winning digital marketing agency<\/span><\/i><i><span style=\"font-weight: 400;\"> at 6391-0930 or <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">leave a message<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> on our website and let us know how we can help.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running a business is a continuous process, a never-ending race to compete against competitors. Besides having social media platforms, businesses need to have an ecommerce website.\u00a0 &nbsp; Like a physical store, an ecommerce website is a place where potential customers visit to check out products or services. Without effective digital marketing strategies, it would be [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":33718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14,936],"tags":[],"class_list":["post-33716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-ecommerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/33716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=33716"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/33716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/33718"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=33716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=33716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=33716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}