{"id":35198,"date":"2022-05-02T09:00:18","date_gmt":"2022-05-02T01:00:18","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=35198"},"modified":"2023-03-31T14:23:39","modified_gmt":"2023-03-31T06:23:39","slug":"e-commerce-vs-m-commerce-what-is-the-difference","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/e-commerce-vs-m-commerce-what-is-the-difference\/","title":{"rendered":"E-Commerce Vs M-Commerce: What Is The Difference?"},"content":{"rendered":"

The way businesses sell their products or services has changed since the internet became more accessible to society, which has brought online shopping into existence. Online shopping is a form of electronic commerce that takes away the hassle of hours of going from one store to another with the hope of randomly finding what a consumer wants.\u00a0<\/span><\/p>\n

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The evolution of shopping, however, does not end there. Nowadays, online shopping comes in two categories: <\/span>e-commerce<\/span><\/a> and m-commerce. Both methods are what business owners can choose if they want to expand their operation online and make sales.\u00a0<\/span><\/p>\n

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Learn the difference between <\/span>e-commerce<\/span> and m-commerce today. Let us start first on what you need to know about <\/span>e-commerce.<\/span><\/p>\n

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What Is E-Commerce?<\/strong><\/h2>\n

The word e-commerce refers to electronic commerce. It usually involves buying and selling products or services with the use of a computer or laptop that accesses an e-commerce website through the help of a stable internet connection.\u00a0<\/span><\/p>\n

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\"What<\/p>\n

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Here are the pros and con of <\/span>e-commerce<\/span>:<\/span><\/p>\n

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Pro #1: Easier And Affordable To Develop An E-Commerce Website\u00a0<\/strong><\/h5>\n

Setting up an online business with a website is easier since many <\/span>e-commerce web design<\/span> templates are available online. You only need to change the colour scheme of your design template of your choice, upload the right content, and link it with your social media platforms.\u00a0\u00a0<\/span><\/p>\n

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Even if you consider hiring a <\/span>website developer in Singapore<\/span><\/a>, they will be able to do it with ease since creating an <\/span>e-commerce website<\/span> is more of a common practice. The process of developing a website takes approximately around 2 months lead time which may vary depending on the complexity of clients\u2019 requirements as well as clients\u2019 approval process.<\/span><\/p>\n

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PRO TIP:<\/b> If you are a business owner in Singapore, you can apply for the Productivity Solutions Grants (PSG) for E-Commerce<\/a> solutions. This grant will allow you to claim up to 50% of funding support starting 1 April 2023.<\/em><\/h3>\n<\/blockquote>\n
Pro #2\u00a0 Ease Of Management<\/strong><\/h5>\n

Even if you do not know much about coding, you could manage your<\/span> e-commerce website without any knowledge in programming<\/span>. If you choose to set up an e-commerce website with WordPress, you can build a custom<\/span> e-commerce website<\/span> and <\/span>design <\/span>the layout yourself, even if you are not tech-savvy.<\/span><\/p>\n

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Con #1 Having Tough Competition To Implement Digital Marketing Strategies\u00a0<\/strong><\/h5>\n

The only problem is the complexity of different digital marketing strategies and optimisation. For a brand to stand out among your competitors, you need to implement effective digital marketing strategies that work specifically for its niche and e-commerce website.\u00a0\u00a0<\/span><\/p>\n

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The good news is that brands nowadays can engage with an agency that offers website creation and digital marketing services. Working with an agency that provides these services gives your brand the upper hand to raise your brand awareness and strengthen your online presence even more.<\/span><\/p>\n

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What Is M-Commerce?<\/strong><\/h2>\n

M-commerce is mobile and commerce combined, which is also known as <\/span>mobile e-commerce <\/span>since the buying and selling of products or services are done with the use of wireless handheld devices like smartphones and tablets.\u00a0<\/span><\/p>\n

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\"What<\/p>\n

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Here are the pro and cons of m-commerce:<\/span><\/p>\n

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Pro #1 Build Stronger Brand And Improve Customer Loyalty\u00a0<\/strong><\/h5>\n

Having a mobile application for your business can help build a stronger brand and improve customer loyalty. The app allows customisation according to your branding from the app logo to your customer\u2019s purchase experience .<\/span><\/p>\n

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Even if it does not do anything in particular, your logo’s presence on a customer’s smartphone can give your brand continuous exposure. In-app notification can also constantly remind them to check out what you have on your online store, promotions and your users who have downloaded your app will see your logo on their smartphone which is already a free publicity of your online business.\u00a0<\/span><\/p>\n

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Con #1 High Cost<\/strong><\/h5>\n

While having a mobile application can help build a stronger brand and improve customer loyalty, developing one can cause a lot since it involves many things, such as:<\/span><\/p>\n

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