{"id":35591,"date":"2022-12-27T11:21:40","date_gmt":"2022-12-27T03:21:40","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=35591"},"modified":"2026-09-28T12:01:48","modified_gmt":"2026-09-28T04:01:48","slug":"outsource-vs-in-house-digital-marketing-which-benefits-a-business","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/outsource-vs-in-house-digital-marketing-which-benefits-a-business\/","title":{"rendered":"Outsource vs In-House: How Businesses Can Benefit From Digital Marketing?"},"content":{"rendered":"<h2><strong>Introduction <\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In Singapore alone,<\/span><a href=\"https:\/\/www.statista.com\/statistics\/975069\/internet-penetration-rate-in-singapore\/#:~:text=In%202020%2C%20around%2088.5%20percent,population%20were%20using%20the%20internet.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> 91.81% of the population will have internet access by 2023.<\/span><\/a> <span style=\"font-weight: 400;\">\u00a0To reach out to that group of customers, as a business owner, you need to implement effective <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> strategies and create engaging campaigns to attract their attention, drive traffic, gain leads, and earn conversions to your e-commerce website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are still not convinced that <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> is beneficial to your business, watch this video until the end and find out what benefits you can gain from it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"7 Benefits Of Digital Marketing | Explained By A Digital Agency\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4I02ka_F8iM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><b>Subscribe to our YouTube Channel for more digital marketing videos<\/b><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are two options for you to have successful <\/span><span style=\"font-weight: 400;\">digital marketing <\/span><span style=\"font-weight: 400;\">campaigns: outsourcing or in-house recruitment. Either outsource your digital needs to a<\/span><span style=\"font-weight: 400;\"> digital marketing agency <\/span><span style=\"font-weight: 400;\">or assemble a team of digital marketers of your own.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your choice will highly depend on your goals, needs, and budget. Understand the pros and cons of <\/span><span style=\"font-weight: 400;\">outsourcing digital marketing solutions<\/span><span style=\"font-weight: 400;\"> vs having an in-house team of digital marketers below to know which is better for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"What-Is-Outsourcing\"><strong>Part I: What is Outsourcing a Digital Marketing Agency?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-40074\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/What-is-Outsourcing-Digital-Marketing-Solutions.jpg\" alt=\"What is Outsourcing Digital Marketing Solutions\" width=\"945\" height=\"600\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/What-is-Outsourcing-Digital-Marketing-Solutions.jpg 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/What-is-Outsourcing-Digital-Marketing-Solutions-300x190.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/What-is-Outsourcing-Digital-Marketing-Solutions-768x488.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Outsourcing is the act of engaging an external company who is an expert in the industry to do specific services for your business. In the case of <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\">, you can choose one of the <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/digital-marketing-in-singapore-what-does-a-digital-marketing-agency-do\/\"><span style=\"font-weight: 400;\">top digital marketing agencies in Singapore<\/span><\/a><span style=\"font-weight: 400;\"> to help manage your digital campaigns. <\/span><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">digital agency <\/span><span style=\"font-weight: 400;\">will be in charge of promoting your products or services to achieve digital presence for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ:<\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/5-types-of-digital-marketing-services-that-agencies-offer\/\"><span style=\"font-weight: 400;\"> 5 Types Of Digital Marketing Services That Agencies Offer<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once you outsource your <\/span><span style=\"font-weight: 400;\">digital marketing solutions<\/span><span style=\"font-weight: 400;\"> needs to an agency, you will be working with industry experts to help implement <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/effective-digital-marketing-strategies-to-implement-on-your-e-commerce-website-that-drive-conversions\/\"><span style=\"font-weight: 400;\">effective <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> strategies<\/span><\/a><span style=\"font-weight: 400;\"> for your business. However, with outsourcing, you will have to communicate what you need externally, in contrast to having a team of in-house marketers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let us take a look at the advantages and disadvantages of <\/span><span style=\"font-weight: 400;\">outsourcing digital marketing solutions.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n<p>&nbsp;<\/p>\n<h3>Pros:<\/h3>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Save-Time\">1.<strong> Have Access To A Full Team Of Digital Marketing Experts<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When you outsource digital marketing solutions from a digital agency, you will have access to a full team of digital marketing experts, from campaign specialists, graphic designers and SEO copywriters. You no longer need to hire many headcounts for different roles and compensate each professional that will be working for you since your chosen digital agency will cover the expenses once you engage with them when you avail of one of their digital marketing solution packages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Follow-Effective-Marketing-Practices\">2. <strong>Save Time<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Building an in-house team requires more time, effort, and funds. However, that is not the case when you outsource your <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> needs. With outsourcing, you can save time because it takes away your time training staff and educating your employees on optimising digital marketing campaigns for your business industry. <\/span><span style=\"font-weight: 400;\">At a digital marketing agency, all the staff are already trained in digital marketing optimisation across different industries because it is something they do daily. This team of professionals are highly skilled and very experienced in their role.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Follow-Effective-Marketing-Practices\">3. Follow Effective Marketing Practices<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Top digital marketing agencies in Singapore<\/span><span style=\"font-weight: 400;\"> excel in different aspects of <\/span><span style=\"font-weight: 400;\">digital marketing. <\/span><span style=\"font-weight: 400;\">You can count on an<\/span> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">award-winning digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> as they always keep themselves updated about the latest trends and effective digital marketing marketing strategies that bring results. Engaging with a digital agency will help businesses in keeping up-to-date with the trend and apply the strategy that works for the respective industry so they can draw traffic, gain leads, and earn conversions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An outsourced digital marketing expert <\/span><span style=\"font-weight: 400;\">for your company<\/span><span style=\"font-weight: 400;\"> can guarantee significant results and meet your expectations as time progresses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>DISCOVER:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/effective-digital-marketing-strategies-to-implement-on-your-e-commerce-website-that-drive-conversions\/\"><span style=\"font-weight: 400;\">12 Effective Digital Marketing Strategies To Implement On Your E-commerce Website That Drive Conversions<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3-Its-Affordable\">4. <strong>Access To The Latest Digital Marketing Tools And Technologies<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Another benefit of outsourcing your <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> needs is that you will have access to the latest <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> tools and technologies. These softwares and applications are used to do in-depth research about customers&#8217; interests, behaviour, and trends, and they can also perform thorough analyses and monitor campaigns&#8217; performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As long as you work with the right digital agency, they can be your one-stop solution. After all, you will gain access to different digital tools without paying or subscribing to them every month. Your access to digital tools is part of the digital marketing agency\u2019s packages, which is less than a fraction of the subscription fees. You also do not need to worry about how to use digital tools since your chosen digital marketing agency will teach you how to use them throughout your engagement with them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You will also have direct access to the latest updates and opportunities if you work with a digital marketing agency with an official partnership with <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/google-premier-partner\/\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/meta-business-partner\/\"><span style=\"font-weight: 400;\">Meta (Facebook)<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-40065\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/OOm-Singapore-Partners.jpg\" alt=\"OOm Singapore Partners\" width=\"945\" height=\"600\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/OOm-Singapore-Partners.jpg 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/OOm-Singapore-Partners-300x190.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/OOm-Singapore-Partners-768x488.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/5-things-to-consider-before-outsourcing-your-seo\/\"><b>5 Things To Consider Before Outsourcing Your SEO<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\">Cons:<\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Lack-Of-Total-Control\">1. Lack Of Total Control<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The purpose of outsourcing is to work together with a <\/span><span style=\"font-weight: 400;\">digital marketing company<\/span><span style=\"font-weight: 400;\">. They will manage your digital marketing campaigns based on your instructions and return once they finish.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your project could take a longer time as the changes will be adjusted based on client\u2019s feedback and the timeline will also be dependent on the approval process. This means, it could take multiple rounds of changes as well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you prefer to micromanage your digital marketing campaigns, it would be wise to assemble an in-house digital marketing team. However, there is no guarantee that the execution and outcome will be on par with a seasoned digital marketing agency. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Choosing-The-Right-Agency-Is-Hard\">2. Choosing The Right Agency Is Difficult<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Each leading digital marketing agency has its brand marketing, so they all operate differently. That makes choosing the best <\/span><span style=\"font-weight: 400;\">digital marketing agency<\/span><span style=\"font-weight: 400;\"> for your company more difficult. Finding the ideal digital agency requires taking into account several factors, including reputation, level of experience, and scope of services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"What-Is-In-house-Recruitment\"><strong>Part II: What Is In-House Recruitment?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-40064\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/What-is-In-house-Recruitment.jpg\" alt=\"What is In-house Recruitment\" width=\"945\" height=\"600\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/What-is-In-house-Recruitment.jpg 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/What-is-In-house-Recruitment-300x190.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/What-is-In-house-Recruitment-768x488.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want to hire marketers to be a part of your company, in-house recruitment is another option. Unlike <\/span><span style=\"font-weight: 400;\">outsourcing digital marketing solution<\/span><span style=\"font-weight: 400;\">s, you have total control over your digital marketing strategies when <\/span><span style=\"font-weight: 400;\">assembling an in-house <\/span><span style=\"font-weight: 400;\">digital marketing <\/span><span style=\"font-weight: 400;\">team.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\">Pros:<\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Build-Your-Very-Own-Team\">1. <span style=\"font-weight: 400;\">\u00a0<strong>Build Your Very Own Team<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The best part about in-house recruitment is that you can create a team of marketers on your own. You will need to look for candidates who excel in various types of <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\">. However, you will be required to access the candidates hiring them internally. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The main challenge is accessing the perfect candidate who will be part of your team of marketers and accomplish your <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> goals. It might take some time before you complete assembling your in-house <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> team and see actual results with your campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Familiarise-Your-Company-With-SEM\">2. <strong>Familiarise Your Company With Digital Marketing <\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your company has an internal <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> team, it can grow to excel in digital marketing. Your internal digital marketing team can assist your company in becoming more open to digital marketing trends, updates, and terms, which can be useful when developing engaging campaigns to help move your company forward.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #444444;\">Cons:<\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Its-Costly\">1. High Cost<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The problem with in-house <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> is that it costs more money than <\/span><span style=\"font-weight: 400;\">outsourcing digital marketing solutions<\/span><span style=\"font-weight: 400;\">. Besides paying each employee for their services, you also have to provide them with employee benefits like leaves, retirement fund contributions, allowance, healthcare, etc. Some of the roles will include, SEO strategist, SEM strategist, p<\/span><span style=\"font-weight: 400;\">erformance m<\/span><span style=\"font-weight: 400;\">arketing s<\/span><span style=\"font-weight: 400;\">pecialist, s<\/span><span style=\"font-weight: 400;\">ocial m<\/span><span style=\"font-weight: 400;\">edia s<\/span><span style=\"font-weight: 400;\">trategist, graphic d<\/span><span style=\"font-weight: 400;\">esigner, copywriter and website developer (if required).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Understanding-SEM-Will-Take-Time\">2. Lack of Experience and Knowledge<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Hiring digital marketing specialists is the easiest part of creating an in-house team of marketers. However, the next step can be the most challenging and time-consuming aspect because you have to brief them and ensure they will grasp and learn your niche. Without knowing your products or services, it will be hard for your newly established in-house team of marketers to create digital marketing campaigns that will appeal to your customers. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want your business to stand out against your competitors, you have to hire someone who is not new and has experience in digital marketing. As digital marketing keeps expanding, there will be <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/50-digital-marketing-terms-marketers-should-know\/\">newer digital marketing terms<\/a> and trends your newly established in-house teams of marketers need to know and put everything in practice.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Remember that having extensive and profound knowledge and experience in digital marketing is a must to develop effective digital marketing strategies and campaigns for your business.<\/span><span style=\"font-weight: 400;\"> These\u00a0<\/span><span style=\"font-weight: 400;\">are something an in-house team of marketers mostly does not have since they are not in an official partnership with Meta (Facebook) and Google and cannot get first-hand updates from these two tech giants that are reigning over the digital realm. <\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"Which-One-Is-Better\"><strong>Part III: Outsourcing Digital Marketing Vs In-House Recruitment for Marketing Needs: Which One Is Better?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-40063\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Part-III-Outsourcing-Digital-Marketing-Vs-In-House-Recruitment-for-Marketing-Needs-Which-One-Is-Better-Which-One-Is-Better.jpg\" alt=\"Part III: Outsourcing Digital Marketing Vs In-House Recruitment for Marketing Needs: Which One Is Better\" width=\"945\" height=\"600\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Part-III-Outsourcing-Digital-Marketing-Vs-In-House-Recruitment-for-Marketing-Needs-Which-One-Is-Better-Which-One-Is-Better.jpg 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Part-III-Outsourcing-Digital-Marketing-Vs-In-House-Recruitment-for-Marketing-Needs-Which-One-Is-Better-Which-One-Is-Better-300x190.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Part-III-Outsourcing-Digital-Marketing-Vs-In-House-Recruitment-for-Marketing-Needs-Which-One-Is-Better-Which-One-Is-Better-768x488.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Outsourcing will be a better choice if you are looking for a cost-effective investment in your <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> needs. Look for a <\/span><span style=\"font-weight: 400;\">digital agenc<\/span><span style=\"font-weight: 400;\">y that can help you implement effective <\/span><span style=\"font-weight: 400;\">digital marketing <\/span><span style=\"font-weight: 400;\">strategies! On the other hand, in-house <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> is an excellent idea if you have the budget and resources required to build a team of marketers for the long run.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The better option will depend on your goals and needs. If you want to know more about <\/span><span style=\"font-weight: 400;\">outsourcing digital <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> solutions<\/span><span style=\"font-weight: 400;\">, get in touch with an <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/awards\/\"><span style=\"font-weight: 400;\">award-winning digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> agency and find out how the agency can help you grow your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Part IV: SMEs To Tap On For The 50% Grant Support!<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/digital-marketing-psg\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-41287\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Part-IV-Need-Extra-Funding-For-Digital-Marketing.jpg\" alt=\"Part IV: Need Extra Funding For Digital Marketing\" width=\"945\" height=\"600\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Part-IV-Need-Extra-Funding-For-Digital-Marketing.jpg 945w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Part-IV-Need-Extra-Funding-For-Digital-Marketing-300x190.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/Part-IV-Need-Extra-Funding-For-Digital-Marketing-768x488.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>If your business is operating in Singapore, you can apply for a <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/digital-marketing-psg\/\">digital marketing EDGE Grant<\/a>, get up to 50% of funding support (starting on April 1, 2023), and receive professional help from your chosen pre-approved EDGE vendor with the following digital marketing services:<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Search Engine Optimisation (SEO)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Search Engine Marketing (SEM)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Social Media Management (SMM)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2714\ufe0f Digital Asset Creation<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Check out our blog page today for more tips and the latest updates about digital marketing. You may also contact OOm at +65 6391 0930 or <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">leave a message<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> on our website so our digital marketing team can reach out to you soon! <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing has become an evitable part of businesses. Given that most people nowadays are online, including \u2018digital\u2019 in a business\u2019s marketing strategy is a must to connect, interact, and communicate with the target audience. In this article, you will learn the pros and cons of outsourcing digital marketing solutions: PRO #1) Save Time, PRO #2) Access to The Latest Digital Marketing Tools And Technology, CON #1) Lack Of Total Control, CON #2) Choosing The Right Agency Is Difficult. You will also learn the pros and cons of in-house recruitment of digital marketing experts: PRO #1) Build Your Very Own Team PRO #2) Familiarise Your Company With Digital Marketing, CON #1) High Cost, And CON #2) Lack Of Experience &#038; Knowledge. <\/p>\n","protected":false},"author":7,"featured_media":40073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[21],"tags":[1448,1442,1462,1441,15,836,877,1446,1384,1453,1459,1444,1460,1198,1200,1458,1450,1443,1445,889,1461,1452,1451,1447,1449,1454,1457,1456,1455],"class_list":["post-35591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-advantages-and-disadvantages-of-outsourcing","tag-award-winning-digital-marketing-agency","tag-beneficial-to-businesses","tag-digital-agency","tag-digital-marketing-2","tag-digital-marketing-agency","tag-digital-marketing-agency-in-singapore","tag-digital-marketing-campaign","tag-digital-marketing-company","tag-digital-marketing-experts-for-your-company","tag-digital-marketing-grant","tag-digital-marketing-needs","tag-digital-marketing-psg","tag-digital-marketing-services","tag-digital-marketing-team","tag-extra-funding-for-digital-marketing","tag-in-house-digital-marketing","tag-inhouse-team","tag-outsource","tag-outsourcing","tag-pre-approved-psg-vendor","tag-pros-and-cons-of-inhouse-recruitment","tag-pros-and-cons-of-outsourcing","tag-sem-strategies","tag-team-of-in-house-marketers","tag-top-digital-marketing-agency","tag-what-is-inhouse-recruitment","tag-what-is-outsourcing","tag-which-one-is-better"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/35591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=35591"}],"version-history":[{"count":1,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/35591\/revisions"}],"predecessor-version":[{"id":62104,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/35591\/revisions\/62104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/40073"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=35591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=35591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=35591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}