{"id":35665,"date":"2022-05-20T09:00:30","date_gmt":"2022-05-20T01:00:30","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=35665"},"modified":"2026-09-28T15:21:14","modified_gmt":"2026-09-28T07:21:14","slug":"grow-your-business-5-tips-for-smes-that-plan-to-go-digital","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/grow-your-business-5-tips-for-smes-that-plan-to-go-digital\/","title":{"rendered":"Grow Your Business: 5 Tips For SMEs That Plan To Go Digital"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Everyone loves shopping, but many more consumers prefer to shop online than in person ever since COVID-19 restrictions were imposed. For that reason, many <\/span><span style=\"font-weight: 400;\">small and medium-sized enterprises <\/span><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">SMEs<\/span><span style=\"font-weight: 400;\">) realised the importance of <\/span><span style=\"font-weight: 400;\">going digital.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Strait Times mentioned that <\/span><a href=\"https:\/\/www.straitstimes.com\/business\/economy\/one-third-of-singaporeans-made-first-online-purchase-amid-covid-19-pandemic-visa#:~:text=SINGAPORE%20(THE%20BUSINESS%20TIMES)%20%2D,purchase%20for%20the%20first%20time.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">74% of Singaporean consumers<\/span><\/a><span style=\"font-weight: 400;\"> shop more often online due to the ongoing pandemic. This change in consumer behaviour made many <\/span><span style=\"font-weight: 400;\">SMEs<\/span><span style=\"font-weight: 400;\"> with only brick-and-mortar stores struggle to stay afloat. Some had to close down temporarily, while others took the risk and embraced digitalisation completely.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The latter category of <\/span><span style=\"font-weight: 400;\">SMEs <\/span><span style=\"font-weight: 400;\">was able to <\/span><span style=\"font-weight: 400;\">go digital<\/span><span style=\"font-weight: 400;\"> with the help of the EDGE Grant (<\/span><span style=\"font-weight: 400;\">EDGE<\/span><span style=\"font-weight: 400;\">). The government introduced this funding support to <\/span><span style=\"font-weight: 400;\">SMEs<\/span><span style=\"font-weight: 400;\"> to encourage them to incorporate digital solutions in their work operations\u2014as part of Singapore\u2019s economic transformation plan to position the country as a leader in technology, innovation, and entrepreneurship.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/all-you-need-to-know-about-productivity-solutions-grant-psg\/\"><span style=\"font-weight: 400;\">EDGE Grant \u2013 What is EDGE Grant?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are one of those <\/span><span style=\"font-weight: 400;\">SMEs<\/span><span style=\"font-weight: 400;\"> that plan to <\/span><span style=\"font-weight: 400;\">go digital<\/span><span style=\"font-weight: 400;\">, here is a <\/span><span style=\"font-weight: 400;\">guide on how businesses should build their foundation<\/span><span style=\"font-weight: 400;\"> to have a spot in the e-commerce industry.\u00a0<\/span><\/p>\n<hr \/>\n<h2><strong>5 Tips for SMEs That Plan To Go Digital<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h5><strong>1. Build A Business Website<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">The first step you need to take when <\/span><span style=\"font-weight: 400;\">going digita<\/span><span style=\"font-weight: 400;\">l is to build a business website. It is like the online version of your brick-and-mortar store where you can sell and promote your products or services. Your potential customers can browse web pages to find what they are looking for and learn more about what you offer before making a purchase.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-35667\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Build-A-Business-Website.jpg\" alt=\"Build A Business Website\" width=\"525\" height=\"328\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Build-A-Business-Website.jpg 525w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Build-A-Business-Website-300x187.jpg 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Below are the things you need to take note of when building a <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/is-your-website-going-live-heres-how-digital-marketing-can-help\/\"><span style=\"font-weight: 400;\">business website and before it goes live<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Purchase a domain name<\/b><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">It is the name of your business\u2019s website like a brick-and-mortar store\u2019s signage<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35670\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/what-is-a-domain-name.png\" alt=\"what is a domain name\" width=\"768\" height=\"488\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/what-is-a-domain-name.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/what-is-a-domain-name-300x191.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Choose an e-commerce website builder<br \/>\n<\/b><span style=\"font-weight: 400;\">A platform that allows you to create your business\u2019s website without knowledge and experience in coding<br \/>\n<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Create content for all web pages<br \/>\n<\/b><span style=\"font-weight: 400;\">Informative details about your business, from products to services you offer<br \/>\n<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Ensure security with an SSL certificate<br \/>\n<\/b><span style=\"font-weight: 400;\">It enables a website to have an encrypted connection, which protects the personal information of both parties (online shop and customers)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><strong>2. Revise The Marketing Plan And Be Updated With Trends<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">When you <\/span><span style=\"font-weight: 400;\">go digital<\/span><span style=\"font-weight: 400;\">, your marketing plan changes and promoting your niche becomes more vital than ever. With more than <\/span><a href=\"https:\/\/wpforms.com\/ecommerce-statistics\/#:~:text=There%20are%20an%20estimated%2012,being%20created%20every%20single%20day.\"><span style=\"font-weight: 400;\">24 million e-commerce websites across the globe<\/span><\/a><span style=\"font-weight: 400;\">, the only way to stand out from the competition is to be different.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can only do this once you become more familiar with <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> and adopt the latest digital marketing trends to make your campaigns more appealing to your potential customers.<\/span><\/p>\n<p><iframe title=\"8 Digital Marketing Trends To Watch Out For In 2022\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5jlh-2pN87Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><b>Subscribe to our YouTube Channel for more digital marketing videos<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/8-digital-marketing-trends-to-watch-out-for-in-2022\/\"><span style=\"font-weight: 400;\">8 Digital Marketing Trends To Watch Out For In 2022<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are not familiar with <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\">, it is the process of promoting products and services, connecting brands with their potential customers, and nudging them to make a purchase.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>3. Implement SEO And SEM Strategies<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Another thing SMEs need to do when <\/span><span style=\"font-weight: 400;\">going digital<\/span><span style=\"font-weight: 400;\"> is to implement search engine optimisation (<\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">) and search engine marketing (<\/span><span style=\"font-weight: 400;\">SEM<\/span><span style=\"font-weight: 400;\">) strategies. Even though both are under the umbrella <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/50-digital-marketing-terms-marketers-should-know\/\"><span style=\"font-weight: 400;\">term of <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\">, they focus more on the ranking of a website on search engine results pages (SERPs).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">SEO <\/span><span style=\"font-weight: 400;\">strategy helps improve organic traffic, while <\/span><span style=\"font-weight: 400;\">SEM <\/span><span style=\"font-weight: 400;\">strategies generate paid traffic. The difference between the two is that you need to pay for the bid price for the <\/span><span style=\"font-weight: 400;\">SEM <\/span><span style=\"font-weight: 400;\">campaign so it will rank higher on the SERP when your target audience searches for keywords or phrases\u00a0 related to your products or services.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>READ MORE: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-seo-and-sem-complement-one-another-in-digital-marketing\/\"><span style=\"font-weight: 400;\">How SEO and SEM Complement One Another In Digital Marketing?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>4. Be Active On Social Media<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Even though 68% of online experiences start from typing things on a search engine, more than half of the world now are using social media. An average social media user often spends <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/#:~:text=More%20than%20half%20of%20the,social%20media%20is%202h%2027m.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2 hours and 27 minutes using the social media<\/span><\/a><span style=\"font-weight: 400;\"> platform of their choice, scrolling through their newsfeed, checking pictures, and watching random videos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35666\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Be-Active-On-Social-Media.jpg\" alt=\"Be Active On Social Media\" width=\"768\" height=\"512\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Be-Active-On-Social-Media.jpg 5155w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Be-Active-On-Social-Media-300x200.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Be-Active-On-Social-Media-1024x683.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Be-Active-On-Social-Media-768x512.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Be-Active-On-Social-Media-1536x1024.jpg 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Be-Active-On-Social-Media-2048x1365.jpg 2048w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/Be-Active-On-Social-Media-472x315.jpg 472w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With that time spent on social media, being active with your promotion and maintaining customer engagement on your chosen social media platform will help increase your brand awareness as you drive traffic to your business\u2019s website.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>5. Engage With The Right Digital Agency<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">The right <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">digital agency<\/span><\/a><span style=\"font-weight: 400;\"> depends on what you need. If you barely have time to build a business&#8217;s website, implement <\/span><span style=\"font-weight: 400;\">SEO <\/span><span style=\"font-weight: 400;\">or <\/span><span style=\"font-weight: 400;\">SEM <\/span><span style=\"font-weight: 400;\">strategies and be active on social media, look for a firm that can handle all of these. Doing so allows you to focus more on what you can do best and manage your business more efficiently.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-35669\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/05\/The-Choice-Is-Yours-To-Make.gif\" alt=\"The Choice Is Yours To Make\" width=\"480\" height=\"270\" \/><\/p>\n<hr \/>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">With the continuous growth of internet users, more small businesses should consider <\/span><span style=\"font-weight: 400;\">going digital<\/span><span style=\"font-weight: 400;\"> now since the competition is not yet as competitive as it will happen in the coming years. Embracing digitalisation today can benefit your business with a strong online presence and help you increase brand awareness.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>SMEs can explore applying for the <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/ecommerce-psg\/\">EDGE Grant for website design and development<\/a> or <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/digital-marketing-psg\/\">digital marketing solutions<\/a> to receive up to 50 %grant support. Businesses can reach out to OOm, a pre-approved EDGE vendor for both website design and digital marketing. Connect with us and we can help you kick-start your digital transformation journey!<\/p>\n<p>\u00a0<\/p>\n<p><i><span style=\"font-weight: 400;\">Contact OOm at +65 6391 0930 or <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">leave a message<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> on our website if you need help <\/span><\/i><i><span style=\"font-weight: 400;\">going digital.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone loves shopping, but many more consumers prefer to shop online than in person ever since COVID-19 restrictions were imposed. For that reason, many small and medium-sized enterprises (SMEs) realised the importance of going digital. &nbsp; Strait Times mentioned that 74% of Singaporean consumers shop more often online due to the ongoing pandemic. This change [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":35668,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14],"tags":[1508,1227,1501,1502,1500,1504,1505,1415,9,845,6,1506,5,1254,1499,1414,1507,1503],"class_list":["post-35665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-build-a-business-website","tag-digital-transformation","tag-digitalisation","tag-digitalization","tag-going-digital","tag-growing-your-business","tag-plans-going-digital","tag-psg-grant","tag-search-engine-marketing","tag-search-engine-optimisation","tag-search-engine-optimization","tag-sem-social-media","tag-seo-2-2","tag-small-businesses","tag-small-to-medium-sized-enterprises","tag-smes","tag-social-media-platforms","tag-transition-to-e-commerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/35665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=35665"}],"version-history":[{"count":2,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/35665\/revisions"}],"predecessor-version":[{"id":62231,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/35665\/revisions\/62231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/35668"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=35665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=35665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=35665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}