{"id":36041,"date":"2022-06-17T09:34:49","date_gmt":"2022-06-17T01:34:49","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=36041"},"modified":"2023-03-08T11:55:22","modified_gmt":"2023-03-08T03:55:22","slug":"a-beginners-guide-to-writing-compelling-meta-tags","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/a-beginners-guide-to-writing-compelling-meta-tags\/","title":{"rendered":"A Beginner’s Guide To Writing Compelling Meta Tags"},"content":{"rendered":"

Meta tags are the key to successful search engine optimisation, so write compelling metadata to persuade your readers to click on the web pages of your website. Help yourself write compelling meta tags by taking note of these six tips: 1) Use An Active Voice; 2) Keep It Concise; 3) Never Overuse The Keywords; 4) Include A Call-To-Action; 5) Make Sure It Matches To The Page\u2019s Content; 6) Take Note Of The Character Count Limits. <\/span><\/p>\n

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All high-ranking websites on search engine results pages (SERPs) have one thing in common: compelling <\/span>meta tags<\/span>. <\/span>Meta tags<\/span> are <\/span>metadata<\/span> that are essential for search engine optimisation (<\/span>SEO<\/span><\/a>) since they can influence the readers to click on the website.\u00a0<\/span><\/p>\n

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Meta tags can also influence search engine crawlers like Google bots to understand the web page content and rank it based on its relevance, determining where they should place it on SERPs.<\/span><\/p>\n

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Read on to learn more about <\/span>metadata<\/span> besides its <\/span>meaning,<\/span> like how beginners can write compelling meta tags that can help position themselves on SERPs.<\/span><\/p>\n

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What Are Meta Tags?<\/strong><\/h2>\n

Meta tags<\/span> or metadata refer to a set of words that describes the content of a website page, and it comes into two parts: title tag and meta description.\u00a0<\/span><\/p>\n

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The difference between the two is that the title tag is the headline that appears on SERPs of a particular web page. Meanwhile, the meta description is the short description that tells the reader what they can expect about the website page they are about to click.\u00a0<\/span><\/p>\n

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Here is an example of meta tags from UNIQLO Singapore. The one in the green rectangle shape represents the title tag, and the red one is the <\/span>meta description<\/span><\/a>.\u00a0<\/span><\/p>\n

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\"What<\/strong><\/h2>\n

To help you write compelling <\/span>metadata <\/span>like this one, here are some tips you can take note of so you can apply them to your<\/span> e-commerce <\/span>website and improve your <\/span>SEO<\/span><\/a> strategies.<\/span><\/p>\n

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6 Tips For Writing Meta Tags<\/strong><\/h2>\n

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1. Use An Active Voice<\/strong><\/h3>\n

Compelling <\/span>meta tags<\/span> are inviting, so you should always use an active voice to encourage potential customers to visit the web page. When it comes to writing an active voice, the subject of a sentence should be the one to act.\u00a0<\/span><\/p>\n

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Here are some examples of active voice sentences<\/span><\/p>\n

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