{"id":3770,"date":"2018-03-06T15:25:34","date_gmt":"2018-03-06T07:25:34","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=3770"},"modified":"2022-05-30T20:34:32","modified_gmt":"2022-05-30T12:34:32","slug":"relationship-goals-how-the-rules-of-dating-work-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/relationship-goals-how-the-rules-of-dating-work-in-digital-marketing\/","title":{"rendered":"Relationship Goals: How The Rules Of Dating Work In Digital Marketing"},"content":{"rendered":"

Like \u201cdon\u2019t be late for dates\u201d or \u201chonesty is still the best policy,\u201d common dating rules serve as a guide for better communication between two people who are looking to get into a relationship. But these dating rules don\u2019t only apply to dating: it can easily be applied to digital marketing<\/a> as well.<\/p>\n

 <\/p>\n

With the advancement of technology and changing consumer behaviour, consumers are moving from a passive role to a more active one, making traditional marketing strategies less impactful and soon completely obsolete. If you\u2019re looking to make your digital marketing campaigns attractive to consumers, here we explore some dating rules that can help you with your digital marketing.<\/p>\n

 <\/p>\n

Dating Rule Number 1: Let Them Know You\u2019re Interested In Them<\/h2>\n

Just like in dating, customers highly appreciate it when they know that brands are interested in them and not just their money. Traditionally, communication between brands and customers were one-way, with marketers simply releasing marketing collaterals like fliers or TV commercials to customers. This model caused a huge disconnect between brands and consumers, with companies getting an image as money-hungry corporations that have no heart.<\/p>\n

 <\/p>\n

But technology has turned that into a two-way communication<\/a> process: customers now have the power to react positively or negatively towards a brand\u2019s message, which can be picked up by other customers. This means brands are now more vulnerable to backlash and negative reviews if their brand messages are inauthentic or show lack of interest in the needs of their customers. If you want to be successful in marketing your brand in the digital platform, keep your customer\u2019s wants and needs in mind.<\/p>\n

 <\/p>\n

Dating Rule Number 2: Be Honest<\/h2>\n

Both in marketing and dating, honesty is still the best policy<\/a>. Nowadays, customers are much more aware of dirty marketing tactics, and can easily tell if a brand\u2019s marketing is just \u201cfor show\u201d or if it upholds the principles and visions of the company.<\/p>\n

 <\/p>\n

The traditional strategy of promising your customers the moon can no longer work in digital marketing and can even hurt your brand\u2019s image in a major scale; questionable claims can lead to backlash and doppelganger brand images, while negative side-effects not addressed properly can go viral in an instant.<\/p>\n

 <\/p>\n

When it comes to the digital platform, it pays to always be honest in your marketing campaigns.<\/p>\n

 <\/p>\n

Dating Rule Number 3: It only takes 15 minutes (or less)<\/h2>\n

This dating rule, in particular, is one that marketers should always be aware of: customers today have a short attention-span, and even less patience to listen to you.<\/p>\n

 <\/p>\n

According to this dating rule, it only takes the first 15 minutes of a date to know if the date is worth a second meet-up or not; in digital marketing, it takes only roughly 8 seconds<\/a> to catch your customer\u2019s attention.<\/p>\n

 <\/p>\n

It may seem impossible to catch anyone\u2019s attention given the short attention-span, but it\u2019s doable with a unique and creative idea.<\/p>\n

 <\/p>\n

Dating Rule Number 4: It\u2019s Okay To Follow-Up<\/h2>\n

Following-up after a date is okay, and following-up with customers you engage with is perfectly okay, too.<\/p>\n

Engaging your customers is one of the hallmarks of digital marketing. Customers who are in need of assistance will most often go online to find a solution, and if you have an online presence, expect them to engage you there.<\/p>\n

 <\/p>\n

But after the initial contact, what next? That\u2019s where the follow-up comes in. Following-up is a great added value for your customers, and they could share the positive experience to others online.<\/p>\n

 <\/p>\n

Whether it’s dating or creating a marketing strategy, these rules\u00a0can help guide you to a more interactive and engaging customer relationship that can make your brand more likable and authoritative online. It’s also a good idea t<\/span>o <\/span>work with a team of professionals<\/span><\/a>\u00a0to help you with your digital marketing campaign.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Like \u201cdon\u2019t be late for dates\u201d or \u201chonesty is still the best policy,\u201d common dating rules serve as a guide for better communication between two people who are looking to get into a relationship. But these dating rules don\u2019t only apply to dating: it can easily be applied to digital marketing as well.   With […]<\/p>\n","protected":false},"author":3,"featured_media":13442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14],"tags":[15,184,16],"class_list":["post-3770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-2","tag-marketing","tag-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/3770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=3770"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/3770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/13442"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=3770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=3770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=3770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}