{"id":3865,"date":"2018-03-20T15:31:52","date_gmt":"2018-03-20T07:31:52","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=3865"},"modified":"2023-03-08T15:14:08","modified_gmt":"2023-03-08T07:14:08","slug":"is-branding-still-important-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/is-branding-still-important-in-digital-marketing\/","title":{"rendered":"Is Branding Still Important In Digital Marketing?"},"content":{"rendered":"

In the past, only big \u201cbrand names\u201d had the power to dominate the market: only those who can afford big billboards on Main Street, can hire iconic stars to carry their product, or can afford more than 30 seconds of air time on television and radio have the means to be seen by customers. Back then, the \u201cname\u201d was the branding<\/a>.<\/p>\n

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But today, in the age of technology and digital marketing, brand names don\u2019t hold as much weight as it did in the past. So, is branding still important?<\/p>\n

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The answer to that is a resounding yes.<\/p>\n

 <\/p>\n

But it\u2019s no longer branding your \u201cname\u201d that\u2019s important, but branding your \u201cidentity\u201d.<\/p>\n

 <\/p>\n

Brand Name Vs Brand Identity<\/h2>\n

With so many media platforms available \u2013 Facebook, Twitter, Instagram, Youtube, Google — getting your brand\u2019s name out to the market is easy. But audiences are no longer passive and prefer to follow brands that connect with them on a personal level.<\/p>\n

 <\/p>\n

This is where brand identity comes in.<\/p>\n

 <\/p>\n

According to Investopedia, brand identity<\/a> is \u201chow a business presents itself to \u2014 and wants to be perceived by \u2014 its consumers\u201d and is different from a brand (or brand name) which is the company\u2019s logo and name used to distinguish itself from others.<\/p>\n

 <\/p>\n

When brands interact with their customers online through engaging and meaningful posts, this is growing a brand\u2019s \u201conline identity\u201d and helps connect with customers to make the brand more likable.<\/p>\n

 <\/p>\n

Building Your Identity Online<\/h2>\n

For digital marketers, making a brand likable online is a big challenge<\/a>. It\u2019s not enough to just post anything on social media and ask customers to like your brand; every post must have something that your target audience can resonate with.<\/p>\n

 <\/p>\n

There\u2019s no set way of doing things online or a kind of post that can win your brand instant fame and virality, but in order to \u201cresonate\u201d with your market, it\u2019s important to be authentic<\/a>.<\/p>\n

 <\/p>\n

Customers nowadays can sense when brands and digital marketers are pulling their leg, asking them only to like their brand for their own profiteering agendas. \u00a0And because customers have the power to choose \u2013 and even block \u2013 the content they take in, inauthentic marketing becomes a poison to your brand that can slowly kill it.<\/p>\n

 <\/p>\n

What It Means To Be Authentic<\/h2>\n

But what does it mean for a brand to be authentic? Does it mean that you need to always be honest and ethical?<\/p>\n

 <\/p>\n

While it is good to always be honest and ethical towards your customers and brand supporters, being authentic means standing by your brand\u2019s vision and ideas, and communicating these ideas with audiences.<\/a><\/p>\n

 <\/p>\n

By connecting with customers who hold the same ideals as your company, you form a strong bond with one another that could lead to referrals — and eventually sales.<\/p>\n

 <\/p>\n

The word \u201cbranding\u201d has come a long way and its meaning in marketing has changed dramatically over the years, but no matter what medium or platform you enter, branding will still play an important aspect in the growth of your brand.<\/p>\n

 <\/p>\n

Finding a solid brand identity that resonates with a volatile market is no easy task, that\u2019s why hiring a team of professionals<\/a>\u00a0to help you is important if you want to thrive in a growing digital marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the past, only big \u201cbrand names\u201d had the power to dominate the market: only those who can afford big billboards on Main Street, can hire iconic stars to carry their product, or can afford more than 30 seconds of air time on television and radio have the means to be seen by customers. Back […]<\/p>\n","protected":false},"author":12,"featured_media":13636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14],"tags":[196,103,197,15],"class_list":["post-3865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-brand-identity","tag-brand-reputation","tag-branding","tag-digital-marketing-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/3865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=3865"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/3865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/13636"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}