{"id":4016,"date":"2018-04-16T13:48:32","date_gmt":"2018-04-16T05:48:32","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=4016"},"modified":"2023-03-09T10:15:06","modified_gmt":"2023-03-09T02:15:06","slug":"wakandaforever-how-black-panther-won-the-internet","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wakandaforever-how-black-panther-won-the-internet\/","title":{"rendered":"#Wakandaforever: How Black Panther Won The Internet"},"content":{"rendered":"

Months before Marvel\u2019s Black Panther movie opened in cinemas last February, it had already garnered a huge following on the internet making it one of the most anticipated Marvel films<\/a>. Ever.<\/p>\n

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In a time where racial issues are flooding the internet and the international news, it\u2019s amazing how Marvel was able to market Black Panther to a worldwide internet audience and get a largely positive reaction.<\/p>\n

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So how did they do it? Below, we dive into the mystical world of Black Panther\u2019s marketing.<\/p>\n

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1. They Were Authentic<\/h2>\n

One of the best things about Black Panther\u2019s marketing is its authenticity<\/a>. People behind Black Panther\u2019s marketing wasted no time in releasing information about the progress of the film. From casting Ryan Coogler as the director to presenting the film\u2019s entire cast, everyone was a bare witness to it all.<\/p>\n

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And since the story of Black Panther itself revolved around a fictional country in Africa, there\u2019s nothing more authentic than getting an all-black main cast for the project. Could you imagine the backlash the movie will get if they cast a white actor for the role of Black Panther or of Eric Killmonger? It\u2019ll be a whole can of bad, bad worms.<\/p>\n

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2. The Marketing Delivered The Film\u2019s Promise<\/h2>\n

Another thing that Black Panther\u2019s marketing did well is follow up with the film\u2019s promise. When Ryan Coogler was cast as the director,\u00a0 it became Black Panther\u2019s promise to give the black community and black people a film that they can connect with<\/a> \u2013 and that\u2019s what the marketing did: it showed Black Panther and his environment filled with the colour and mysticism that Africa is known for.<\/p>\n

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Black Panther\u2019s marketing was so good that it was able to connect to filmgoers, prompting them to create gatherings<\/a> to show support for Marvel\u2019s first-ever black protagonist in the Marvel Cinematic Universe (MCU)<\/p>\n

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3. They Released Engaging Content<\/h2>\n

From commercials to posters to the New York Fashion Week<\/a>, Black Panther\u2019s marketing team wasted no time finding different avenues where they can promote Black Panther. They partnered up with brands like Lexus and even Synchony bank to help promote the film.<\/p>\n

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