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<\/p>\nNowadays, it\u2019s almost impossible to see someone without a smartphone. From working adults down to playful elementary students, you\u2019re bound to see a mobile device in their hand. And for a business owner, this should be a clear sign that you should be moving your business\u2019 online presence towards a mobile-friendly platform to get a big chunk of the digital market.<\/p>\n
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But how does considering optimising your website for a mobile-first index impact your business as a whole? How will having a mobile-friendly version of your website affect your SEO? Below we tackle Mobile-First Indexing and why you should consider it in your SEO strategy.<\/p>\n
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Mobile-First Indexing (MFI), as the name suggests, is Google\u2019s method of indexing mobile-friendly websites<\/a> and using this as a baseline for ranking. If you have a mobile-friendly website in place, you could easily rank on the first page of Search Engine Results Pages (SERPs). In the event you don\u2019t have a mobile-friendly website, the desktop version of your website will still be crawled, but the lack of a mobile-friendly website<\/a> can have a negative impact on your ranking.<\/p>\n <\/p>\n The MFI ranking does not only affect ranking on mobile searches, but also on desktop searches. So having a mobile-friendly website is now very more important than before if you want to get a rank boost.<\/p>\n <\/p>\n Now we\u2019ve established that having a mobile-friendly website can boost ranking, but what does it do for your online presence? If you rank quite high on the results page even without a mobile-friendly website, should you still consider optimising for mobile?<\/p>\n The answer is yes.<\/p>\n <\/p>\n Having a mobile-friendly website doesn\u2019t only increase your chances of ranking high on google when they send crawlbots into your website, but it also increases the load time of your website<\/a> when being viewed on mobile.<\/p>\n <\/p>\n According to kissmetrics<\/a>, load speed can affect your conversions; so if you have a longer load time on your site, you lose viewers and get fewer conversions. But if you have a fast load time, you\u2019ll have significantly more people availing your service or subscribing to your website.<\/p>\n <\/p>\n Google released the MFI algorithm to cater to the growing trend of searches being made through smartphone devices. This means that ranking high is now more important than ever since almost anyone has access to the internet through mobile devices.<\/p>\n <\/p>\n Given the smartphone\u2019s limitations when compared to desktops, this means that only sites deemed by Google\u2019s crawlers as high quality for mobile devices<\/a> are going to get traffic, leaving behind those without a mobile-friendly website out of the market. Without the traffic, businesses will not survive online.<\/p>\n <\/p>\nHow MFI Impacts online presence<\/h2>\n
MFI\u2019s Impact on Your Business<\/h2>\n