{"id":4169,"date":"2018-05-03T17:37:05","date_gmt":"2018-05-03T09:37:05","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=4169"},"modified":"2023-03-08T14:06:14","modified_gmt":"2023-03-08T06:06:14","slug":"focus-on-topics-not-keywords","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/focus-on-topics-not-keywords\/","title":{"rendered":"Focus On Topics, Not Keywords"},"content":{"rendered":"

Writing is undoubtedly easy when you have the creative freedom to write whatever you want and what topic you have knowledge about. But, nowadays, writers are\u00a0encountering what seems to be the biggest problem with writing online: keywords.<\/p>\n

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Since\u00a0keywords are an important part of Search Engine Optimization (SEO)<\/a>\u00a0and are the foundation of any SEO strategy, writers are shackled into meeting the demands of the keywords to increase their rank in Search Engine Result Pages (SERPs).<\/p>\n

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You might be thinking right now \u201cis that a bad thing? You just need to write and fill in the keywords, anyway\u201d.<\/p>\n

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The answer is yes, it is a bad thing if the writers are chained by the demands of the keywords. When a writer\u2019s creativity is restricted, the output (may it be an article, blog, or PR) will have obvious lapses, won\u2019t sound authentic, and will be spammed to the brim with keywords (which, by the way, is a no-no for Google\u2019s WebCrawler).<\/p>\n

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And who will want to read a content like that? No one; no one organic, at least.<\/p>\n

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Content Is King<\/h2>\n

When it comes to the online world, the statement \u201ccontent is king<\/a>\u201d is a regular mantra. Content is the first to hook potential customers into your website. It serves as your poster, your billboard, your TV Show in the online world.<\/p>\n

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That is why content, brazen as it is viewed in the online community, must always\u00a0have utmost quality and standard<\/a>\u00a0\u2013 whether the keywords demand it or not. It\u2019s not only for the search engine results but for the brand as well.<\/p>\n

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When drafting content, you should\u00a0have your audiences in mind<\/a>\u00a0and not the search engines. Search engines are not your paying customers; it is a tool to get to your paying customers. So, start crafting contents that your viewers will love to read because they will keep coming back for more.<\/p>\n

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Content as a brand material<\/h2>\n

For brands, online content serves as a mouthpiece in the online marketplace. It speaks the cause and purpose of the brand, introducing the brand\u2019s services to potential customers and what it can offer them.<\/p>\n

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With this in mind, can you imagine what your\u00a0content will say about your brand<\/a>\u00a0if it\u2019s spammed by keywords? If it doesn\u2019t even sound appealing enough, would they share it on social media or to their friends? It portrays your brand as uncaring, inexperienced, and inauthentic \u2013 which is an image that does not fit well in the online space.<\/p>\n

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If your brand\u2019s image is important to you and your business, always make sure your content is accurate to your brand\u2019s principles and vision. By doing this, you can ensure that your brand\u2019s purpose is well-communicated to viewers and will shield your brand from any\u00a0negative backlash.<\/p>\n

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Focus on topics, not keywords<\/h2>\n

Now that you are aware of the importance of content for your brand\u2019s image and traffic, how do you make it work with your keywords to maximise your SEO strategy? The quick answer is to focus your content on topics that cover your keywords.<\/p>\n

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By focusing on writing topics related to your chosen keywords, you\u00a0don\u2019t block the flow of creativity<\/a>\u00a0and restrict your content to the keywords. Without the keywords looming over you, you can find topics that could actually help viewers, giving your brand credibility and forging trust with viewers \u2013 who could later become potential customers of your products or services.<\/p>\n

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And since your topic covers something related to your keywords, you can easily insert your keywords without sounding like it\u2019s spamming the article \u2013 you\u2019re hitting two birds with one stone without boring your viewers with unappealing content.<\/p>\n

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Whether you\u2019re starting out your business\u2019 online presence or already have a good presence online, having the right content is important. And the way to have good, quality content is by keeping fresh ideas flowing without the worry of whether it will fit the keywords requirement. As long as you\u2019re finding topics related to them, you\u2019re on the right track.<\/p>\n

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If you find writing hard or getting ideas to use for your content, it would be a good idea to tap into your\u00a0local SEO specialists<\/a>\u00a0to help you find, research, and write your content. It would be better than publishing content that could damage your brand\u2019s reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Writing is undoubtedly easy when you have the creative freedom to write whatever you want and what topic you have knowledge about. But, nowadays, writers are\u00a0encountering what seems to be the biggest problem with writing online: keywords.   Since\u00a0keywords are an important part of Search Engine Optimization (SEO)\u00a0and are the foundation of any SEO strategy, […]<\/p>\n","protected":false},"author":12,"featured_media":11132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[45],"tags":[196,217,63,15,184,4,5],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","tag-brand-identity","tag-content","tag-content-marketing","tag-digital-marketing-2","tag-marketing","tag-sem-2","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/4169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=4169"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/4169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/11132"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=4169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=4169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=4169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}