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Movie magic aside, this is a very similar method of \u201cimplanting an idea\u201d that they used in the movie: the host (or customer) will have to realize the idea themselves, but you can subtly guide them towards your desired conclusion.<\/p>\n
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This may sound like it\u2019s a load of bull, but it\u2019s backed up by psychology<\/a>. This method, though, requires a lot of patience and creative ways to present an idea<\/a> without being too obvious. If your moves become too obvious, your customer will bring their guard up and you can expect your message won\u2019t get through to them.<\/p>\n <\/p>\n For example, if you\u2019re trying to get your customers to buy your cosmetic products, don\u2019t talk about your products directly. Talk about the benefits of cosmetics, how it helps them, and the distinct selling point of your product without directly mentioning your product.<\/p>\n <\/p>\n You\u2019re essentially feeding them the information you want them to know, but not forcing them to buy your product because you want them to realize that they want to buy it themselves. It\u2019s a hard and long process to get it, but if you manage to do it right you\u2019ll have a loyal customer in no time.<\/p>\n <\/p>\n Reverse psychology is a popular antic in movies and cartoons. You\u2019d hear it being thrown around as a way to convince the antagonist to do something by telling them not to do it.<\/p>\n <\/p>\n <\/p>\n But does it really work in the real world?<\/p>\n <\/p>\n Psychology says it does<\/a>, but it\u2019s not as fast or as easy as the movies make it out to be. For this to work, the host must be worked up or tensed, with emotions running high rather than thinking rationally.<\/p>\n <\/p>\n Humans are naturally curious beings, and will often try to do things that they are told not to do just to satisfy their curiosity. So when the situation is just right and you suggest something like \u201cdon\u2019t buy our product\u201d to your customers, you are subliminally suggesting them to try it because they would be curious.<\/p>\n <\/p>\n Word of caution, though: this requires the right mix of emotion<\/a>, you might just hurt your brand by misusing this technique.<\/p>\n <\/p>\n This method is perhaps one that many salespeople are aware of. It\u2019s a move where you undersell products to your customers that you feel would prefer to buy cheap.<\/p>\n <\/p>\n <\/p>\n This is difficult since you have to properly profile the customer<\/a> (or your market demographic) and see if their mindset is \u201cthe cheaper the better\u201d \u2013 failing to profile the customer properly could mean you bumped out on an opportunity to sell big.<\/p>\n <\/p>\n With that said, use this method at your own risk.<\/p>\n <\/p>\n If you\u2019re customer\/s are those who prefer more affordable items, selling them high-price items would just turn them off, which is worse than making a sale. So once you\u2019ve identified that your customers are looking for lower-priced items, sell them lower-priced items.<\/p>\n <\/p>\n But before you close the deal, interject an idea like \u201cyou might need more of this in the future, so buying the bigger version could be more beneficial\u201d. By doing this, you give them a second option and something to think about. If you play your cards right, you\u2019ll be able to sell them at a higher price. It\u2019s a win-win for both!<\/p>\n <\/p>\n Successfully instilling an idea into your customers or viewers mind is a marketer\u2019s ultimate dream. But it\u2019s no easy task and it requires patience, skill, and creativity to accomplish<\/a>. It may not be as dramatic as in \u201cInception\u201d but if you can use these skills properly, you\u2019re bound to see customers coming for your brand.<\/p>\n <\/p>\nReverse Psychology<\/h2>\n
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<\/p>\nUndersell To Your Customers<\/h2>\n
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