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\u201cNeuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject\u2019s response to specific products, packaging, advertising, or other marketing elements. In some cases, the brain responses measured by these techniques may not be consciously perceived by the subject; hence, this data may be more revealing than self-reporting on surveys, in focus groups, etc.\u201d<\/em><\/p>\n <\/p>\n Thanks to the advances in technology, it has become easier to understand consumer behaviour and seeing how the mind reacts to certain marketing presentations. This opens up the field of marketing to an even wider and better understanding of how consumers make their purchasing decisions and how marketers can better attract customers on a subconscious level.<\/p>\n <\/p>\n In the hands of an expert and creative marketer<\/a>, nueromarketing can be a powerful tool that can beat the competition.<\/p>\n <\/p>\n Neuromarketing has been around for a while and has discovered some interesting neuromarketing techniques that can effectively improve your business\u2019 marketing when used properly. Here are some techniques:<\/p>\n <\/p>\n The old strict, professional, corporate-style marketing no longer works. Nueromarketing has found out that adding a \u201chuman\u201d aspect to your marketing will help viewers and consumers feel less intimidated by your brand and feel more relatable and connected to your brand.<\/p>\n <\/p>\n <\/p>\n To add a human aspect to your marketing, try to add human faces or human elements<\/a> like hands and eyes to your marketing design. You could also utilize emotional phrases and less business-sounding ones to make your pitch more connected with the viewers.<\/p>\n <\/p>\n Online, most especially in social media, it pays to make your brand appear as human as possible. Social media is a place for people to connect with each other, so if your brand can connect to viewers on a human level, you\u2019re sure to get lots of brand followers.<\/p>\n <\/p>\n It has always been a well-known fact that colours have the power to evoke emotions<\/a>, but it wasn\u2019t clear how it can effectively be used in marketing.<\/p>\n <\/p>\n <\/p>\n Neuromarketing opened the gates to better understating how colours can affect consumer decision and other aspects of appealing your customers.<\/p>\n <\/p>\n To fully utilize this neuromarketing technique, you must know what kind of emotions each colour provokes in a person, and mixing colours that will effectively play on the emotion you want to attract will strengthen the effectivity of this technique.<\/p>\n <\/p>\n Reds usually portray excitement and adventure, while orange and yellows convey positivity and hope. Blues are often associated with cleanliness and calmness, and green with natural and organic. Mixing the right hues of colours can reinforce your desired emotion.<\/p>\n <\/p>\n One big reveal that neuromarketing did was show that people respond to fear more than security<\/a>. When you highlight what your product can do and the benefits if gives, there is less stimulus response. But when you highlight the dangers that could happen if they don\u2019t purchase or utilize your product, you could get a more emotional response.<\/p>\n <\/p>\n \u201cNeuromarketing experts say that the brain’s pain avoidance response is almost three times stronger than the brain’s pleasure-seeking response. Making a purchase automatically turns on the brain’s pain centers (negative activation). As Seth Godin points out in his joy\/cash curve, the most expensive and least expensive purchases are the most painful\u201d<\/em> reports an article on inc.com.<\/p>\n <\/p>\n <\/p>\nSome neuromarketing techniques to use<\/h2>\n
\u201cHumanizing\u201d Your Marketing<\/h2>\n
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<\/p>\nUse \u201cEmotional\u201d Colours<\/h2>\n
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<\/p>\nAttack Their Security<\/h2>\n
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