{"id":4501,"date":"2018-05-31T15:08:27","date_gmt":"2018-05-31T07:08:27","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=4501"},"modified":"2023-03-08T11:14:01","modified_gmt":"2023-03-08T03:14:01","slug":"design-showcase-the-science-of-infographics","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/design-showcase-the-science-of-infographics\/","title":{"rendered":"Design Showcase: The Science Of Infographics"},"content":{"rendered":"

As the old saying goes, \u201ca picture is worth a thousand words\u201d; a picture can tell more stories than the usual way of presenting thoughts with words. Even in ancient history, it is proven effective to cascade information using graphics and images \u2013 just like how the cavemen write their daily activities back in the days using hieroglyphics.<\/p>\n

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Through time, this medium has evolved to a more intricate form of art with the help of the latest design trends. From simple combinations of lines and shapes, these data visualisation included design principles such as color psychology<\/a>, where they create visuals that suits the information and the target audience. It is later coined as \u2018infographic\u2019 \u2013 a combination of information and graphics.<\/p>\n

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Infographics for Grand Copthorne Waterfont by OOm Pte Ltd.<\/em><\/strong><\/span><\/figcaption><\/figure>\n

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Infographics for The Heritage Manila by OOm Philippines.<\/strong><\/em><\/span><\/figcaption><\/figure>\n

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But, you shouldn\u2019t perceive infographics as a laid back, easier option than writing long articles. Choosing infographics as a medium for information dissemination requires extensive knowledge and creative concepts. You can\u2019t just throw in all the materials and hope to communicate successfully. Clear and concise infographics are the most effective. If the design is cluttered, the key elements will not stand out and you cannot deliver your message clearly. Many companies and brands are utilising infographics to better communicate their message to their audience \u2013 from simple public service announcements to actually promoting their brand.<\/p>\n

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According to Todd Defren of SHIFT Communications, creating infographics is basically having the maximum amount of data in the least amount of space<\/a>. Every design should be, as the old saying goes, short and sweet.<\/p>\n

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Infographics for Millennium Resort by OOm Pte Ltd.<\/em><\/strong><\/span><\/figcaption><\/figure>\n

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Infographics for Orchard Hotel Singapore by OOm Pte Ltd<\/em><\/strong><\/span><\/figcaption><\/figure>\n

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With these basic strategies in mind, what other aspects should you consider to make sure that every infographic you\u2019ll create will be attractive and effective? Upon gathering information from some of the experts in the creative and design field<\/a>, we have compiled some important factors that you should keep in mind when creating an infographic:<\/p>\n

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It\u2019s The Thought That Counts<\/h2>\n

It\u2019s VERY important to focus on a single goal for each infographic. One of the reasons why an infographic is ineffective is having too much information. Do not insert multiple ideas in a single piece because it can complicate the entire execution.<\/p>\n

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Once you have straighten your thoughts, make sure to use reputable sources as a reference for your facts. Utilise various research materials to gather more relevant information about your concept. Fact checking is vital to keep the credibility of your material. Oh, and most importantly, always give credits to your sources. It makes the information more credible and it\u2019s, you know, ethically required.<\/p>\n

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Infographics for Copthorne Orchid Hotel by OOm Pte Ltd<\/em><\/strong><\/span><\/figcaption><\/figure>\n

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Infographics for Millennium Sirih by OOm Pte Ltd<\/em><\/strong><\/span><\/figcaption><\/figure>\n

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Make It Creative But Not Too Artsy<\/h2>\n

It pays to have a clear concept for your design. You cannot just insert a variety of small artworks, a little bit of gradient colors, and some fancy font to make your infographic visually appealing. It\u2019s better to use simple graphics that will tie with your data. Say for example, if you are going to create an artwork for a public safety on the road, make sure to use simple elements related to it; like traffic lights, street signs, and pedestrians.<\/p>\n

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Infographics for Continental Insurance by OOm Pte Ltd<\/em><\/strong><\/span><\/figcaption><\/figure>\n

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Only use graphs and charts if it\u2019s extremely necessary. It\u2019s better to use numbers if you want to highlight data and statistics. As mentioned above, your graphics should be understandable in a glance. It\u2019s also recommended to consider the hierarchy of each information that you will highlight. Consider the reading pattern of your audience. Some people read in the F pattern<\/a>, which means that you should put the vital information on the upper part of the page. While some readers are doing the Z pattern<\/a> reading where they don\u2019t actually read but they just scan the page.<\/p>\n

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The size of your infographic matters too. Make sure to not create an extremely huge infographics. It\u2019s better if the readers would not need to scroll further down just to digest all the information that you want to deliver; one or two scroll downs should be fine. Some experts suggest to limit the width to the standard size of 735 pixels; and anything that\u2019s over 5000 pixels tall is already too much.<\/p>\n

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Basically, the design should be a secondary priority but it should be the backbone of your infographic. The design should be strong enough to attract the attention of the readers but it shouldn\u2019t be too flashy that it steals the spotlight from your actual goal.<\/p>\n

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Infographics for Studio M by OOm Pte Ltd.<\/em><\/strong><\/span><\/figcaption><\/figure>\n

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Well, Basically\u2026<\/h2>\n

More than just the fact that images and illustrations are enticing to the readers\u2019 eyes, infographics can convert a complex information into a visually-stimulating story board. If you will come to think of it, it\u2019s an upgraded version of pie charts, bar graphs, and line arts. It has a wider approach on presenting data which can be personalised depending on the demographics of your target market.<\/p>\n

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But here\u2019s the tricky part: to be able to have a sensible infographic, it should tell a complete story and it should be easy to understand at the same time. The reader should already have the gist of your message even if the reader just skimmed it.<\/p>\n

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Just like everything else, it\u2019s just basic science. A good and effective infographic starts with a \u2018why\u2019 and ends with a \u2018how\u2019. Its main role is to answer an interesting question and to help resolve an existing issue; it\u2019s not just a tool to grab the attention of your audience as part of your marketing strategy. Every design has to have a purpose, or else it will lose its meaning.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the old saying goes, \u201ca picture is worth a thousand words\u201d; a picture can tell more stories than the usual way of presenting thoughts with words. Even in ancient history, it is proven effective to cascade information using graphics and images \u2013 just like how the cavemen write their daily activities back in the […]<\/p>\n","protected":false},"author":8,"featured_media":12084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[45],"tags":[277,220,79],"class_list":["post-4501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","tag-design-and-creative","tag-design-showcase","tag-infographics"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/4501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=4501"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/4501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/12084"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=4501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=4501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=4501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}