E-commerce is a big, booming business nowadays. From online markets to doing business transactions online, almost everyone deals with E-commerce on a daily basis.<\/p>\n
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According to Barclay\u2019s \u201cBusiness without borders: treasury in the digital age\u201d report, E-commerce has grown tremendously since the turn of the century:<\/p>\n
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\u201cOne significant change that nearly all companies have had to make since the turn of the century is to develop an eCommerce strategy.\u00a0 Indeed, the growth of eCommerce has been one of the biggest trends, encompassing almost the entire global business landscape.\u00a0 Online sales in the UK, for instance, totalled \u00a3133bn in 2016 according to the IMRG Capgemini eRetail Sales Index.\u00a0<\/em><\/p>\n <\/p>\n This represents an increase of \u00a318bn, or 15.9%, year-on-year.\u201d <\/em>Says the report.<\/p>\n <\/p>\n But building a successful E-commerce website is not easy, especially since there are many competitors on the web also trying to catch the market\u2019s attention. Knowing how to Optimise your E-commerce website so people will see it in search is important to the success of your E-commerce strategy.<\/p>\n <\/p>\n Below, we tackle some ways you can use Search Engine Optimization (SEO) techniques<\/a> on your E-commerce website.<\/p>\n <\/p>\n <\/p>\n One might think that Optimising an E-commerce website is no different from optimising a regular website.<\/a><\/p>\n <\/p>\n This isn\u2019t the case, though.<\/p>\n <\/p>\n E-commerce websites are \u201cbigger\u201d than regular websites because it would have a lot more pages than a regular website to give space for their product offerings. And since products come and go, SEO efforts must always be updated when a new product goes up on the website. Also, there\u2019s a risk that product pages will appear as duplicated content for Google\u2019s crawlbots and may put a red flag on your website<\/a>.<\/p>\n <\/p>\n E-commerce websites also have a lot of pictures of the products they will be putting on the website. SEO specialists<\/a> will need to take this into consideration when building the website to be SEO-friendly since a \u201cbig\u201d website + heavy pictures = a recipe for SEO disaster!<\/p>\n <\/p>\n Take this, for example:<\/p>\n <\/p>\n E-commerce website A has 6 product pages on the website and each product page look similar.<\/em><\/p>\n <\/p>\n Product page: 1,2,3,4,5,6<\/em><\/p>\n <\/p>\n Without proper SEO: Google flags Pages 2,3,4,5,6 as duplicates<\/em><\/p>\n <\/p>\n With proper SEO: Google knows page 1 is original and pages 2,3,4,5,6 are not duplicates<\/em><\/p>\n <\/p>\n Since the design and appearance of the pages (possibly links as well) are identical, there is a danger that Google will flag these websites as duplicates.<\/p>\n <\/p>\n So you will need to do Rel Canonicalization<\/a><\/em> for the product pages so google will not see them as duplicate content and your website won\u2019t be flagged.<\/p>\n <\/p>\n <\/p>\n
\nSEO For E-commerce<\/h2>\n
\nE-commerce Website Page Load Speed<\/h2>\n