{"id":4587,"date":"2018-06-13T19:30:21","date_gmt":"2018-06-13T11:30:21","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=4587"},"modified":"2022-05-23T10:40:44","modified_gmt":"2022-05-23T02:40:44","slug":"catchy-taglines-using-your-brands-battle-cry-to-establish-brand-recall","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/catchy-taglines-using-your-brands-battle-cry-to-establish-brand-recall\/","title":{"rendered":"Catchy Taglines: Using Your Brand\u2019s Battle Cry To Establish Brand Recall"},"content":{"rendered":"

Before the hype of memes<\/a> and quoting movie lines, slogans and tag lines are one of the most effective way of marketing your brand outside the traditional above the line advertising. Even until now, creating catchphrases and associating it to brands is still a strong foundation of building an impact to your audience. If you want to make a dent in the industry, your battle cry should be powerful enough to convey your brand\u2019s value proposition but shouldn\u2019t be too long as if you\u2019re explaining too much. Basically, it should be short yet fierce at the same time.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

\n

 <\/p>\n

Slogans Through Time<\/h2>\n

The main reason why a company creates their slogan is the same reason that they have their own company logo \u2013 to establish brand image<\/a>. A company\u2019s tagline is a concise way of presenting its mission or vision statement. And besides, a picture needs a caption to deliver the message more effectively.<\/p>\n

 <\/p>\n

The combination of a creative logo and a catchy tagline can instantly boost the identity of any brand. It\u2019s like how you select the best pair of pants that will match the alluring top you wear to work every day. The tandem of logo and copy is the image of the brand. But, the taglines goes a long way.<\/p>\n

 <\/p>\n

From a simple group of words, these slogans can become a daily household phrase. People or consumers will use these taglines in their normal conversations with family and friends, which is a powerful way of indirect advertising. That\u2019s the main goal of brand taglines: to instill your brand\u2019s message to the consumers\u2019 minds. It\u2019s called brand recall \u2013 and that\u2019s a lasting marketing tool, for any brand.<\/p>\n

 <\/p>\n

\n

 <\/p>\n

What Makes A Catchy Tagline?<\/h2>\n

\u201cFinger Lickin\u2019 Good\u201d<\/p>\n

 <\/p>\n

\u201cIt\u2019s the real thing\u201d<\/p>\n

 <\/p>\n

\u201cThink Different.\u201d<\/p>\n

 <\/p>\n

\u201cJust do it!\u201d<\/p>\n

 <\/p>\n

\u201cI\u2019m lovin\u2019 it\u201d<\/p>\n

 <\/p>\n

These are only few of the most memorable taglines of all time<\/a>. As you can see, none of them used their company\u2019s name in their slogans. It\u2019s not hard selling the product but the benefit of the product, which makes it more effective. We bet that you can name which brands those taglines are associated with in less than 3 seconds of reading each of it.<\/p>\n

 <\/p>\n

If you want to create catchy copies for your company and increase your brand recall, here are some of the basic characteristic of a great slogan:<\/p>\n

 <\/p>\n

People will remember and understand it<\/em><\/p>\n

 <\/p>\n

The main reason why a tagline has to be short is so people can easily remember it. A few words makes it catchier. It shouldn\u2019t be too witty as well. If you will create a concept-based, double-meaning copy, make it something that your target audience can relate to.<\/p>\n

 <\/p>\n

Offer what you can do<\/em><\/p>\n

 <\/p>\n

Make sure to highlight the benefit of your product. Make them experience the joy of choosing your brand. Make it about them and not too much about you.<\/p>\n

Highlight what makes you different<\/em><\/p>\n

 <\/p>\n

Take a look at your brand, look for something unique about you, and focus on that. Give importance to details that makes your product or services different from the others. Use your unique selling proposition as the basis of your copy.<\/p>\n

 <\/p>\n

Use positive words<\/em><\/p>\n

 <\/p>\n

Never hate and never negate. Your tagline should only represent the good things about your company. Fill your vocabulary with positive words so you can pull it out when choosing the tagline for your brand. Also, do not make your competitors look incompetent in your taglines.<\/p>\n

 <\/p>\n

Here are some of the best taglines and slogans of all time.<\/p>\n

 <\/p>\n

Nike<\/strong> \u2013 \u201cJust Do It\u201d<\/p>\n

 <\/p>\n

McDonalds<\/strong> \u2013 \u201cI\u2019m Lovin\u2019 It\u201d<\/p>\n

 <\/p>\n

KFC<\/strong> \u2013 \u201cFinger Lickin\u2019 Good\u201d<\/p>\n

 <\/p>\n

Subway<\/strong> \u2013 \u201cEat Fresh\u201d<\/p>\n

 <\/p>\n

Kit Kat<\/strong> \u2013 \u201cHave a Break, Have a Kit Kat\u201d<\/p>\n

 <\/p>\n

Heinz<\/strong> \u2013 \u201cBeanz Meanz Heinz\u201d<\/p>\n

 <\/p>\n

Skittles<\/strong> \u2013 \u201cTaste the Rainbow\u201d<\/p>\n

 <\/p>\n

M&M<\/strong> \u2013 \u201cMelts in Your Mouth, Not in Your Hands<\/p>\n

 <\/p>\n

Rice Krispies<\/strong> \u2013 \u201cSnap! Crackle! Pop!\u201d<\/p>\n

 <\/p>\n

Kelloggs Frosties<\/strong> \u2013 \u201cThey\u2019re GR-R-R-reat\u201d<\/p>\n

 <\/p>\n

Dr Pepper<\/strong> \u2013 \u201cWhat\u2019s the Worst That Could Happen?\u201d<\/p>\n

 <\/p>\n

Pringles<\/strong> \u2013 \u201cOnce you pop, you can\u2019t stop\u201d<\/p>\n

 <\/p>\n

Red Bull<\/strong> \u2013 \u201cIt Gives You Wiiiings!\u201d<\/p>\n

 <\/p>\n

California Milk Processor Board<\/strong> \u2013 \u201cGot Milk?”<\/p>\n

 <\/p>\n

Typhoo<\/strong> \u2013 \u201cYou Only Get an \u2018OO\u2019 With Typhoo\u201d<\/p>\n

 <\/p>\n

Carlsberg<\/strong> \u2013 \u201cProbably the Best Beer in the World\u201d<\/p>\n

 <\/p>\n

Tesco<\/strong> \u2013 \u201cEvery Little Helps\u201d<\/p>\n

 <\/p>\n

John Lewis<\/strong> \u2013 \u201cNever Knowingly Undersold\u201d<\/p>\n

 <\/p>\n

Maybelline<\/strong> \u2013 \u201cMaybe She\u2019s Born With It, Maybe It\u2019s Maybelline\u201d<\/p>\n

 <\/p>\n

L\u2019Oreal<\/strong> \u2013 \u201cBecause You\u2019re Worth It\u201d<\/p>\n

 <\/p>\n

Max Factor<\/strong> \u2013 \u201cThe Make Up of Make Up Artists\u201d<\/p>\n

 <\/p>\n

De Beers<\/strong> \u2013 \u201cA Diamond is Forever\u201d<\/p>\n

 <\/p>\n

HSBC<\/strong> \u2013 \u201cThe World\u2019s Local Bank\u201d<\/p>\n

 <\/p>\n

Energizer<\/strong> \u2013 \u201cIt Keeps Going, and Going, and Going…\u201d<\/p>\n

 <\/p>\n

MasterCard<\/strong> \u2013 \u201cFor Everything Else, There\u2019s MasterCard\u201d<\/p>\n

 <\/p>\n

Jaguar<\/strong> \u2013 \u201cGrace, Space, Pace\u201d<\/p>\n

 <\/p>\n

Zurich<\/strong> \u2013 \u201cBecause Change Happens\u201d<\/p>\n

 <\/p>\n

Panasonic<\/strong> \u2013 \u201cIdeas for Life\u201d<\/p>\n

 <\/p>\n

Nokia<\/strong> \u2013 \u201cConnecting People\u201d<\/p>\n

 <\/p>\n

Google<\/strong> \u2013 \u201cDon\u2019t be Evil\u201d<\/p>\n

 <\/p>\n

Apple<\/strong> \u2013 \u201cThink Different\u201d<\/p>\n

 <\/p>\n

\n

 <\/p>\n

After All\u2026.<\/h2>\n

To completely build your brand\u2019s image, you should maximize using the three elements of your brand: your business, your logo, and the slogan. These three have to be used in a strategic manner in all your online and offline presence. It will make your marketing campaign more creative<\/a>.<\/p>\n

 <\/p>\n

And before your consumers go like McDonald\u2019s \u201cI\u2019m Lovin\u2019 it<\/a>\u201d, you have to be like Apple and \u201cThink Differently\u201d or be like Nike and \u201cJust do it!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Before the hype of memes and quoting movie lines, slogans and tag lines are one of the most effective way of marketing your brand outside the traditional above the line advertising. Even until now, creating catchphrases and associating it to brands is still a strong foundation of building an impact to your audience. If you […]<\/p>\n","protected":false},"author":8,"featured_media":12252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[45],"tags":[63,292,293,294],"class_list":["post-4587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","tag-content-marketing","tag-marketing-strategy","tag-slogan","tag-taglines"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/4587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=4587"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/4587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/12252"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=4587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=4587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=4587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}