{"id":4710,"date":"2018-06-27T17:59:39","date_gmt":"2018-06-27T09:59:39","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=4710"},"modified":"2023-03-08T17:30:23","modified_gmt":"2023-03-08T09:30:23","slug":"survival-guide-on-handling-social-media-for-brand-management","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/survival-guide-on-handling-social-media-for-brand-management\/","title":{"rendered":"Survival Guide On Handling Social Media (For Brand Management)"},"content":{"rendered":"

Many people think social media management is easy. Well, we can\u2019t blame them: almost everyone is on social media 24\/7, and if they (ordinary, non-marketing people) can get likes and engagements, anyone can. Well, here\u2019s the thing: social media management for brands is entirely different from social media management of your personal profile.<\/p>\n

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Sure, maybe you\u2019re getting people to like your personal posts. People keep reacting and tagging friends<\/a>, and you see your post getting passed around on other people\u2019s news feeds \u2013 next thing you know, you\u2019re viral! A dream come true for any social media manager.<\/p>\n

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But, other than bragging rights, did you gain anything from getting lots of likes from your post? Did people \u201cbuy in\u201d to your idea or product and services? Obviously no, because you weren’t selling anything in the first place.<\/p>\n

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Purpose of Social Media for Brand Management<\/h2>\n

When doing brand management for brands and companies, you\u2019re not only looking for bragging rights or making your posts viral. You also need to make sure that you implant a sense of \u201cbrand recall\u201d<\/a> so that when people see a certain event or see a particular item, they\u2019ll immediately remember your brand.<\/p>\n

And creating that brand recall is what social media is best at.<\/p>\n

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When you craft a compelling, emotionally-driven post on social media that targets the sensibilities of your audiences, people are sure to share it with friends and family. And when you attach your brand to these kinds of posts, you\u2019re creating a brand recall.<\/p>\n

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Emotion vs Selling<\/h2>\n

Many people think that when they make purchasing decisions, they rely on logic and reasoning. However, this isn\u2019t the case according to a psychologist.<\/p>\n

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In an article in Psychology Today<\/a>, Peter Noel Murray Ph.D writes that \u201cmost people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our decisions.\u201d<\/p>\n

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Antonio Damasio, professor of\u00a0neuroscience\u00a0at the University of Southern California, also agrees with this idea and argues that emotion is a crucial factor in our decision-making.<\/p>\n

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Although recently, social media networks have become an avenue for marketing and selling products, users are primarily on social media to connect with family and people with the same interests as them. When dealing with social media, you can expect that going for a \u201chard sell\u201d approach will not work well.<\/p>\n

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To get your audience\u2019s attention, craft meaningful messages that show people that you are a brand that cares. When you show the \u201csoft\u201d and human side of your brand<\/a>, you give audiences a reason to seek your brand. And if you play it just right, you can even grow a brand following.<\/p>\n

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Crafting The Right Content<\/h2>\n

Social Media management is a content-heavy job and crafting the right content that will get you that \u201cviral\u201d status is not an easy task.<\/p>\n

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There\u2019s no clear-cut way to make a viral-worthy content. Going viral can come at any type of post and sometimes at the least expected time \u2013 luck plays a big part in going viral.<\/p>\n

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There are, however, \u201celements<\/a>\u201d that many viral posts have. And if you string these elements together, you can increase your chances of going viral. These elements include:<\/p>\n

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Relevant \u2013 <\/strong>Does your post connect to a current event or happening that can relate to your target market? If they see it, will they understand the references you make? Making your post relatable will increase the chances that you will catch your audiences\u2019 attention. This means keeping up-to-date with the \u201cbuzz\u201d of the market and what people are talking about on social media.<\/p>\n

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Emotional \u2013 <\/strong>Having emotion in your post is important if you want a good chance of gaining engagement and shares. Since people on social media are looking to \u201cconnect\u201d with one another, evoking an emotion through your posts<\/a> will help them open up their personal opinions on the topic and share it to their friend to get a reaction as well.<\/p>\n

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Shareable \u2013 <\/strong>Giving your audiences a reason to share your post is also a vital element in making the posts go viral. Does your company advocate for something? Use it as a topic for your content! Do you have an upcoming sale? Use sharing as an incentive! There are a lot of ways to make a post shareable, you just need to be creative.<\/p>\n

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Authentic \u2013 <\/strong>Thanks to the change in consumer behaviour, audiences can now easily spot fake marketing. If they spot that you are being a fake, you can expect anti-branding campaigns against your brand<\/a>. To avoid this, make sure you remain authentic by upholding your company\u2019s principles and vision.\u00a0 If you advocate for eco-friendliness, push for content that highlights your eco-friendly advocacy; if your brand promotes helping customers, make sure your content shows that you are focused on helping clients. In short, don\u2019t send audiences mixed messages about your brand.<\/p>\n

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Get Your Marketing Game On<\/h2>\n

Doing social media management for brands and companies is no easy task, it takes a lot of creative input, branding, and brand recall initiatives, research of market behaviour, and finding ways to get engagements and going \u201cviral\u201d.<\/p>\n

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But if you do your social media marketing right, your hard work will pay off with a large brand following and a brand with a strong online presence that people will talk about. If you want to take advantage of social media for your marketing, but don\u2019t know where to start, you could hire a team of SEO specialists to help you out<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Many people think social media management is easy. Well, we can\u2019t blame them: almost everyone is on social media 24\/7, and if they (ordinary, non-marketing people) can get likes and engagements, anyone can. Well, here\u2019s the thing: social media management for brands is entirely different from social media management of your personal profile.   Sure, […]<\/p>\n","protected":false},"author":12,"featured_media":12432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[21],"tags":[196,306,197,199,315,316,35],"class_list":["post-4710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-brand-identity","tag-brand-management","tag-branding","tag-emotional-marketing","tag-guide","tag-online-presence","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/4710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=4710"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/4710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/12432"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=4710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=4710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=4710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}