{"id":4732,"date":"2018-07-02T13:20:40","date_gmt":"2018-07-02T05:20:40","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=4732"},"modified":"2023-03-08T12:09:28","modified_gmt":"2023-03-08T04:09:28","slug":"half-past-2018-a-digital-marketing-mid-year-report","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/half-past-2018-a-digital-marketing-mid-year-report\/","title":{"rendered":"Half Past 2018: A Digital Marketing Mid-Year Report"},"content":{"rendered":"

It may sound as a surprise, but the first half of 2018 has passed. Today is the official first working day for the second half of the year. Now, let\u2019s try to take a look at what has transpired, and changed, in the digital marketing world since the beginning of this year, particularly in the search engine optimization and search engine marketing arena. There have been a couple of ups and downs that undoubtedly shook some business and panicked a lot of digital strategists. But, as they say, great minds think alike.<\/p>\n

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These changes and updates in the digital marketing industry have already been foreseen by some experts earlier this year<\/a>. Although it really tested the ability (and patience) of many agencies and clients, some of the updates can be considered as resolvable and managing the rankings of some businesses went back on track.<\/p>\n

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In this article, we will take a look at some of the exciting updates in the SEO scene that we never knew is going to happen.<\/p>\n

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The Meta Dilemma<\/h2>\n

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Earlier this year, Google announced the 320-character description rule<\/a>, which means that any website can display longer description on their search results. It was amazing, actually. This update wind up the rankings of many leading websites and they were outranked by secondary website who took the time to update their Meta descriptions. More characters means more opportunity to sell your site to the users.<\/p>\n

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But, wait! There\u2019s more! In May 2018, many SEO experts noticed yet another change in the Meta description display<\/a> \u2013 it has fewer characters\u2026 again. This confused a lot of strategists. Of course, Google can write your own Meta descriptions and they can change it however they may please, but these short snippets are your only opportunity to entice your audience to click on your link and visit your site.<\/p>\n

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Well, in the end, Google will always have the final say. But as a bit of advice, keep your Meta descriptions short, straight to the point and sweet.<\/p>\n

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The Algorithm of Algorithms<\/h2>\n

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What\u2019s a Google update with no algorithm changes, right? Well, so far, Google has done four algorithm changes<\/a>.<\/p>\n

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