{"id":4754,"date":"2018-07-04T17:44:31","date_gmt":"2018-07-04T09:44:31","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=4754"},"modified":"2023-03-08T14:35:21","modified_gmt":"2023-03-08T06:35:21","slug":"how-to-improve-your-local-search-rank","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-improve-your-local-search-rank\/","title":{"rendered":"How To Improve Your Local Search Rank"},"content":{"rendered":"

Competition in the online space is vicious<\/a>: you could be on top of the search rankings one second, then drop down after a few minutes.<\/p>\n

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This is because competition online isn\u2019t just in the local scene \u2013 it\u2019s worldwide. So if you\u2019re doing business in Singapore and trying your hands on online marketing so the local market will see you, you\u2019re also competing with competitors in UK, US, and even Africa.<\/p>\n

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So, how can you find the right market and rank well in their search results? By improving your local search efforts!<\/p>\n

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What is \u201cLocal Search\u201d?<\/h2>\n

Before we get into how to improve your local search, let\u2019s first understand what local search is. According to Moz<\/a>, Local search or local search marketing is \u201canything you do on the web to promote a physical business that makes face-to-face contact with its customers. It applies to both single-location small and medium businesses (SMBs), national enterprise brands, and chains.\u201d<\/em><\/p>\n

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Thus, if you\u2019re a local brand with a physical store or operate within a local area and would like to encourage people to visit your business, improving your local search efforts is very important. By doing effective local search marketing, you increase your chances that people in the local area will see you, instead of other businesses not within the locality.<\/p>\n

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Local Search And Google My Business<\/h2>\n

Starting your local search marketing is hard without first letting search engines know that your business actually exists. Of course, you can\u2019t just go up to search engine providers and give them your business portfolio.<\/p>\n

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But thanks to a tool called Google My Business<\/em><\/a>, you can easily list your business with Google\u2019s search index. This will make it easier for Google to tag your business when people search for something within your neighbourhood or area of operation. Using Google My Business, along with other important SEO components, will greatly increase your visibility in local searches.<\/p>\n

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Improving Your Local Search<\/h2>\n

Now that you have an idea what local search is and how important it is in growing your business within your neighbourhood or area operation, let\u2019s see how you can improve your local search ranking through some effective local SEO tips:<\/p>\n

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Information is Key \u2013 <\/strong>Your business information is a powerful tool<\/a> when you enter the online competition. If your business information is not accurate or is out-of-date, then search engines won\u2019t know how to tag your business properly in their index. This means your business location won\u2019t appear in the accurate spot in Google Maps, or your business hours will not be accurate to your actual business hours.<\/p>\n

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And if your information is outdated, potential customers looking for your business will not be able to find you. And this doesn\u2019t only hurt your sales, but also your company\u2019s image. Before you enter your business information in any business listing service online, make sure you have accurate and updated information with you.<\/p>\n

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Build a strong and authoritative website \u2013 <\/strong>Building a strong website is VERY important; it\u2019s like your castle in the online world. And like all castles, there will be people who will try to attack it when it becomes too big.<\/p>\n

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Also, your \u201ccastle\u201d should tell everyone where you are located! That means getting a URL structure that tells everyone what country you are located<\/a> in (like having those \u201c.jp\u201d, \u201c.ph\u201d, \u201c.sg\u201d you see at the end of websites) this will help search engines tag your site properly into a specific country, so you\u2019ll increase chances to get quality traffic that could be potential clients.<\/p>\n

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Make your website user-friendly<\/strong> \u2013 having a user-friendly website can help you in two ways: one, it increases the chances to entice visitors to subscribe<\/a> to your services; and second, it makes your website fast, and Google loves fast loading websites.<\/p>\n

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Because website speed is one of Google\u2019s criteria when it comes to ranking, you can improve your local search ranking when your website loads fast. You can do this by minimizing file sizes, reducing server response time, or combining files together.<\/p>\n

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It\u2019s Time To Improve Your Local Search Marketing<\/h2>\n

Simply doing SEO won\u2019t increase your visibility in the community. Yes, it will increase your presence on the Internet where almost everyone is connected, but if you want to really get that quality traffic into your website and get some good amount of conversions, it\u2019s time you look at local search Optimization.<\/p>\n

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Doing local search marketing and SEO requires some SEO magic. If you plan on bringing up your game and beating the local competition in the online market, you\u2019ll need help from efficient SEO specialists.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Competition in the online space is vicious: you could be on top of the search rankings one second, then drop down after a few minutes.   This is because competition online isn\u2019t just in the local scene \u2013 it\u2019s worldwide. So if you\u2019re doing business in Singapore and trying your hands on online marketing so […]<\/p>\n","protected":false},"author":12,"featured_media":12629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[20],"tags":[324,82,325,9,6,4,5],"class_list":["post-4754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-seo","tag-local-search","tag-local-seo","tag-search","tag-search-engine-marketing","tag-search-engine-optimization","tag-sem-2","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/4754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=4754"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/4754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/12629"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=4754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=4754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=4754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}