{"id":5070,"date":"2018-08-15T17:12:58","date_gmt":"2018-08-15T09:12:58","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=5070"},"modified":"2023-03-08T14:25:44","modified_gmt":"2023-03-08T06:25:44","slug":"how-to-appear-on-peoples-fb-newsfeed","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-appear-on-peoples-fb-newsfeed\/","title":{"rendered":"How To Appear On People\u2019s FB Newsfeed"},"content":{"rendered":"

Facebook newsfeed. The new generation\u2019s newspaper.<\/p>\n

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When Facebook first introduced the newsfeed, almost anyone can be reached with a single post published on your Facebook timeline \u2013 All you need is to ask people to share your content, like your page, then \u201cBAM!\u201d you grow your reach organically.<\/p>\n

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At least, that\u2019s how it was before Facebook decided to dish out major algorithm updates a few years ago (and they have been updating this algorithm ever since). Now, organic reach has greatly declined, and Facebook\u2019s algorithm scan user behaviour in order to pick what stories to put in front of audiences. So if you\u2019re not \u201crelevant\u201d to your audience \u2013 even if they follow your page \u2013 your content will hardly appear on their Facebook newsfeed.<\/p>\n

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For businesses like yours looking to grow their presence online<\/a>, this update is a big blow to your marketing efforts. Your typical \u201cadvertising\/commercial\u201d-type posts will no longer have that huge organic reach it used to enjoy, and your business page will sink with other \u201cirrelevant\u201d pages on Facebook where your posts will hardly get a spot on your followers\u2019 newsfeeds.<\/p>\n

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History Of The News Feed<\/strong><\/h2>\n

Before we talk about how you can appear on your followers\u2019 Facebook newsfeeds, let\u2019s first walk don memory lane on when the newsfeed first began and how its internal algorithm has changed over time. That way, we can see how Facebook\u2019s algorithm behaviour has affected online business pages then and now:<\/p>\n

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2006 \u2013 FB Introduces The Newsfeed<\/h2>\n

This was the first time Facebook introduced the newsfeed. During this time, the algorithm was very simple and showed posts in reverse chronological order (meaning it showed the latest updates first and older updates followed).<\/p>\n

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2009 \u2013 FB Sorting System Based On Popularity<\/h2>\n

This was the first major change in FB\u2019s newsfeed algorithm. From the reverse chronological order of sorting, Facebook newsfeeds started showing posts based on how popular they were. The popularity of a post was measured by how much engagement<\/a> the post was receiving. The more engagement a post was getting, the more it will appear on the news feed. Facebook marketers were able to utilize this algorithm updates by creating click-bait content and asking audiences to share and like the posts to grow an organic reach.<\/p>\n

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2013 \u2013 Ranking System Based On 50 Interactions<\/strong><\/h2>\n

Facebook gave the newsfeed algorithm another update, this time giving weight on a user\u2019s top 50 interactions on the platform. That means that the top 50 people or brands a user interacts with will be given priority on a user\u2019s news feed. This update had little effect on businesses, only limiting the organic reach of posts by a little bit.<\/p>\n

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2015 – Search Function Was Expanded<\/h2>\n

FB\u2019s search function<\/a> was originally introduced to search for apps on the platform, but it was expanded to include a variety of searches including news stories, posts from other users, and even pages you haven\u2019t liked yet. \u00a0This was a good update for Facebook marketers, especially those who were accustomed to making viral posts.<\/p>\n

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2016 \u2013 FB \u201cmoments\u201d Were Introduced\u201d<\/h2>\n

To encourage users to engage with friends, Facebook introduced FB \u201cmoments\u201d on top of the newsfeed. These \u201cmoments\u201d were a compilation of posts from a user\u2019s past activity or promote a holiday. This was a bit of a struggle for Facebook marketers since Facebook has been encouraging less posts from brands and more personal posts.<\/p>\n

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2017 \u2013 Bait Posts And Other \u201cEngagement\u201d Tactics Posts Were Demoted In The Ranking<\/h2>\n

This was perhaps the biggest blow to Facebook marketers of all the Facebook newsfeed updates. Posts that encouraged users to engage with marketing materials on Facebook received a significant drop in reach. This was focused on limiting the reach of business pages to make more room for \u201cauthentic and personal\u201d posts between users.<\/p>\n

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Tips And Tricks To Appearing On The Newsfeed<\/h2>\n

Now that we\u2019ve seen the changes made on the Facebook\u2019s newsfeed, here are some top pro tips on how you can continue to appear on your followers\u2019 newsfeed:<\/p>\n

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Post Often<\/strong><\/h2>\n

Frequently posting on social media is number one key to getting at least a little visibility. Since Facebook gives some weight on the last 50 interactions of users on the platform, you need to make sure that you\u2019re at least within that 50 interactions<\/a>. Interaction includes engagement (likes, shares, etc.) profile view, and photo and video views.<\/p>\n

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The more frequent you post on Facebook, the bigger the chances you\u2019ll be under the radar of users and they\u2019ll interact with your page, giving you a slight boost in visibility.<\/p>\n

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Use CTAs Sparingly<\/strong><\/h2>\n

Remember that Facebook\u2019s algorithm now discourages posts that ask for likes and shares, so using your usual CTA might start affecting your post visibility.<\/p>\n

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Try to be creative with engaging with your followers. Craft posts that require them to interact with the post naturally like a quiz or puzzle<\/a>. This will reduce your use of \u201cplease like and follow our page\u201d and get some organic engagements without being flagged down by Facebook.<\/p>\n

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Post Relevant Topics<\/strong><\/h2>\n

Relevance is a big factor for content. If your content isn\u2019t relevant to your brand or to your audiences<\/a>, then there\u2019s no purpose to your content. When creating content for Facebook, it has to be relevant.<\/p>\n

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Try to be creative and incorporate relevant or trending topics on your posts that will strike a conversation with your followers. This way you can get better visibility on user\u2019s Facebook newsfeed organically. And make it relevant to your brand, so that it appears to people who are interested in what you are selling.<\/p>\n

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Find The Best Time To Post<\/h2>\n

Finding the best time to post your content<\/a> will give you an edge when it comes to post visibility. The more of your audiences are online when you post, the better your chances of being seen and engaged.<\/p>\n

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Pair this with the right kind of post, and you\u2019re set up for getting the best possible visibility across your followers. You might even go viral!<\/p>\n

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Get Your Brand To Be Seen Now<\/strong><\/h2>\n

Facebook\u2019s newsfeed has become a blessing and a curse to Facebook marketers. It offers the best possible visibility to Facebook\u2019s over 2 billion active users, but unless you are familiar with the dos and don\u2019ts of the algorithm, you\u2019ll have a hard time utilising this powerful tool.<\/p>\n

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If you\u2019re not familiar with how to use Facebook\u2019s newsfeed algorithm to your advantage, it would be wise for you to hire a competent SEO team<\/a> to help you with your social media campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook newsfeed. The new generation\u2019s newspaper.   When Facebook first introduced the newsfeed, almost anyone can be reached with a single post published on your Facebook timeline \u2013 All you need is to ask people to share your content, like your page, then \u201cBAM!\u201d you grow your reach organically.   At least, that\u2019s how it […]<\/p>\n","protected":false},"author":12,"featured_media":14573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[21],"tags":[373,66,374,375,35,211,22],"class_list":["post-5070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-algorithm","tag-facebook","tag-facebook-marketing","tag-facebook-news-feed","tag-social-media","tag-social-media-engagement","tag-social-media-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/5070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=5070"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/5070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/14573"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=5070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=5070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=5070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}