{"id":5148,"date":"2018-08-28T17:44:25","date_gmt":"2018-08-28T09:44:25","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=5148"},"modified":"2023-03-09T11:05:37","modified_gmt":"2023-03-09T03:05:37","slug":"youtube-advertising-101-how-to-make-creative-and-effective-ads","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/youtube-advertising-101-how-to-make-creative-and-effective-ads\/","title":{"rendered":"YouTube Advertising 101: How To Make Creative And Effective Ads"},"content":{"rendered":"

There\u2019s no doubt that YouTube has evolved from just an ordinary video sharing website. Since it\u2019s already part of Google, it has become the second largest search engine<\/a> around the world. YouTube transforms the way we search for information by providing results in video presentations.<\/p>\n

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According to a research<\/a>, YouTube has a total of 1.57 billion monthly active users with about 30 million average on a daily basis. Because of that large number of active users, about 300 hours of videos are uploaded per minute and about 1 billion hours (or an average of 5 billion videos) are watched per day. It was, actually, predicted that 50% of viewers under 32 will no longer subscribe to paid TV by 2025 because of You Tube.<\/p>\n

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Now, on a marketer\u2019s perspective, YouTube\u2019s user statistics are really astounding \u2013 and you wouldn\u2019t think of anything else but the desire to penetrate such a huge, and promising, market. With YouTube, you are already reaching to attentive viewers who has the capability to take action from your ads where you\u2019ll have all the opportunities to persuade to buy. The secret? Be creative.<\/p>\n

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We are not going to discuss the basic steps and guidelines of YouTube Advertising; you can get all that information on Google. But what we are going to tackle are the techniques on how to be creatively effective on YouTube. As we always say, there\u2019s a science to everything. There are ways to create an enticing material that viewers will be engaged to and they will be too hooked to click on the Skip button.<\/p>\n

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There are three major factors about the viewers that you should consider, and can be used as a leverage, when creating ads for YouTube: they are most likely already searching for you or your services, their devices have audio capabilities, they have the option to take action from your ad right away. With these in mind, how can you come up with a creative strategy that will drive the people\u2019s interest about your product and possibly convert your leads into sales?<\/p>\n

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Follow the ABCD of creative and effective YouTube Advertising.<\/p>\n

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A \u2013 Attract<\/strong><\/h2>\n

Grab the viewer\u2019s attention. Take their behavior into consideration while creating your ads. How to do that? Start with a story that will trigger their curiosity. After that, make sure to use familiar and friendly faces so it will be easier to relate on the story. You can also consider using humor and animation to make it more appealing. And last, be creative in choosing the music or sound effects. There has to be a correlation between the video and audio to keep the audience engaged.<\/p>\n

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B \u2013 Brand <\/strong><\/h2>\n

Do not force the integration of your brand to the story. Your brand should be introduced naturally and meaningfully. It cannot be forced to the audience. You can consider some marketing principles to determine when and where is the best part to place your brand. If you will naturally display your brand or product an ad, it is likely to have a positive impact on brand recall and viewership.<\/p>\n

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If possible, you can also create original music or jingle that can be easily remembered. Even an instrumental beat, if original, can create a high sense of promoting your brand.<\/p>\n

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C \u2013 Connect<\/strong><\/h2>\n

Use your market\u2019s behavior and create stories that can trigger their emotional engagement. Tell stories that connects your brand to the audience. Use talents or endorsers as a tool to communicate with them. Consider quick cuts to keep the energy up. Initial studies show that increased pacing helps keep people watching longer, especially on mobile. Feature humor, suspense, and emotion as these are known to spark the interest of viewers \u2013 and in turn helps your brand awareness.<\/p>\n

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D \u2013 Direct<\/strong><\/h2>\n

Nothing makes an ad more effective and creative than being direct. Using clear Call to Actions lifts the popularity of your brand and services. After capturing the attention of your audience, it\u2019s now time provide clear instructions on what they need to do. You can use info cards, end screens, and huge CTAs to further persuade them in purchasing your products or services.<\/p>\n

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Come to think of it, they already stayed long enough until the end your ad (which many users do not really do), so maximise that opportunity to convert them to sales. Make the last few seconds of your ad memorable through key messages, powerful copy, or simply a strong and direct CTA.<\/p>\n

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So, the questions is how are you going to execute these creative techniques? Here is a three-point context that you can use in every YouTube Ad that you will create:<\/p>\n

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1. Start with the basics<\/h4>\n

Display a clear call-to-action (CTA) or offer before you highlight the value of your product or services. You can use recognizable phrases such as \u2018Learn more\u2019, \u2018Sign-up\u2019, \u2018Buy Now,\u2019 or \u2018Download.\u2019 You can also maximise the first 5 to 10 seconds to showcase the problem statement and how you can resolve it. In that way, the user doesn\u2019t need to wait longer. Remember, they may already be watching your ad but it\u2019s not the reason that they\u2019re there.<\/p>\n

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So, what you can do instead is to make the first few seconds as catchy as possible then continue laying out the value of your product on the succeeding parts. And, make sure to repeat the CTA to make it more noticeable. You can incorporate it in the voiceover or you can superimposed it on the graphics.<\/p>\n

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2. Use a smart video template<\/h4>\n

Creating advertisements for YouTube gives you three times the advantage: sight, sound, motion. It gives you the power to connect to your potential customers in a more dynamic way, which gives you the opportunity to explain or demonstrate your products and services.<\/p>\n

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Because of these advantages, there are different techniques or approach every marketer can consider in creating their advertisements. Let\u2019s take a look at it one by one:<\/p>\n

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The Explainer<\/em><\/strong>: These ads usually feature authentic on-screen talent or animation with voiceover to introduce a problem statement and how the product or service uniquely solves it.<\/p>\n

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