<\/p>\n
\n
<\/p>\n
How Does Brand Placement Work?<\/strong><\/h2>\nBrand placement works by putting your brand right in front of your customers through non-traditional means like through movies or short films rather than through ads or commercials.<\/p>\n
<\/p>\n
Why is this effective? Well, because the consumers are not aware of it. The less they are aware that a brand is being flashed in front of them, the less guarded and less sceptical they are.<\/p>\n
<\/p>\n
It works like subliminal messaging<\/a>, but instead of aiming for a subconscious response, it embeds the brand\u2019s image into the audience that could initiate a brand recall. Like, when you hear \u201cTony Stark\u201d, you think \u201crich man, iron man, ironman suits, and Audi cars\u201d.<\/p>\n <\/p>\n
Why Audi cars? Well, because Tony stark flashed it at you:<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2018\/09\/V4-305099999-300x180.jpg\")
<\/p>\n
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![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2018\/09\/Orange-Audi-R8-V10-Avengers-Age-of-Ultron-7-300x188.jpg\")
<\/p>\n
<\/p>\n
See? And yeah, Captain America also loves Audi<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2018\/09\/Audi-in-Captain-America-Civil-War-300x150.jpg\")
<\/p>\n
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The Avengers aren\u2019t the only ones doing product placements, remember this Pepsi scene from World War Z?<\/p>\n
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![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2018\/09\/world-war-z.jpg\")
<\/p>\n
<\/p>\n
And this Oreo placement for Transformers 4?<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2018\/09\/transformers-oreo-bot.jpg\")
<\/p>\n
<\/p>\n
Brand placement is everywhere. And it totally works.<\/p>\n
<\/p>\n
\n <\/p>\n
The Subtle Art Of Brand Placement<\/strong><\/h2>\nBrand placement is a subtle art: be too obvious, and the audiences will catch on that you\u2019re trying to sell to them. Brand too little, and you\u2019ll see little effects on your brand placement efforts<\/a>.<\/p>\n <\/p>\n
Where and how you place your brand will also affect how your brand\u2019s image is crafted. Let\u2019s take a look at Audi\u2019s brand placement on the Avengers films:<\/p>\n
<\/p>\n
Who uses Audi?<\/span><\/p>\n <\/p>\n
\n- Tony Stark, the rich billionaire superhero also known as Ironman<\/li>\n
- SHIELD agents, the elite, secret group that protects the world<\/li>\n
- The superheroes<\/li>\n<\/ul>\n
<\/p>\n
What does this say about Audi? It frames their image as an elite brand. They\u2019re so elite that billionaires choose to drive their brand; they\u2019re also effective for any situation that\u2019s why government organizations choose to give their top secret agents and organizations an Audi.<\/p>\n
<\/p>\n
Sounds like the Audi brand? It sure does.<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2018\/09\/audi-a8-print-advertisement.jpg\")
<\/p>\n
<\/p>\n
\n <\/p>\n
Tips On How To Do Brand Placement Effectively<\/strong><\/h2>\nNow that you know how brand placement works and how it can affect your viewers and your brand image<\/a>, it\u2019s time to start thinking of your own brand placement.<\/p>\n <\/p>\n
Brand placement can be done in almost any visual medium and in almost any platform: Short films, Facebook videos<\/a>, Facebook live videos, Instagram pictures, Snapchat\u2014you name it. As long as it can be viewed, you can put a brand placement on it.<\/p>\n <\/p>\n
Of course, simply plastering your brand on any visual medium is crazy and way too obvious (subtle art, remember?) so here are some tips on how you can make your brand placement effective without being too pushy:<\/p>\n
<\/p>\n
\n <\/p>\n
Know Who Your Audiences Are <\/strong><\/h2>\nIt\u2019s important that you know who your audiences are and how they behave. By thoroughly knowing the profile of your target audience<\/a> and consumers, you can easily find a good spot to place your brand in. If you\u2019re a sporting brand, placing your brand on sport-related short films or action-packed movies is a good place to put your brand.<\/p>\n <\/p>\n
If you\u2019re a brand that focuses on bringing families and people together, romance or romance-comedy is the appropriate genre for you. Placing your brand in the right genre will greatly boost your brand\u2019s image in the right direction.<\/p>\n
<\/p>\n
\n <\/p>\n
Place Your Brand In The Right Scene<\/strong><\/h2>\nPlacing your brand at the right moment is also very important to make your brand placement impactful. Since each scene in a film delivers different kinds of emotions, it\u2019s crucial that you place your brand in a spot where the desired emotion is strongest<\/a>.<\/p>\n <\/p>\n
Let\u2019s take a page from Audi and The Avengers films again: \u00a0Audi\u2019s logo is flashed during the car chase scene in Captain America: Civil War. Audi\u2019s desired emotion is thrill and excitement since that is what their brand\u2019s feel is. So the efficient placement of the brand in that scene helps build Audi\u2019s brand image.<\/p>\n
<\/p>\n
\n <\/p>\n
Be Subtle With Your Placements<\/strong><\/h2>\nSubtly can\u2019t be stressed enough when it comes to effective brand placement; that\u2019s because your viewers shouldn\u2019t feel that your brand is there. Once they feel that your brand is \u201ctoo pushy\u201d, it\u2019ll ruin their viewing experience and the magic of the brand placement disappears.<\/p>\n
![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2018\/09\/b000992428a566832e9d187cc80f9e44-300x286.jpg\")
<\/p>\n
<\/p>\n
When it comes to brand placement. Timing is everything.<\/p>\n
<\/p>\n
\n <\/p>\n
Do You Have What It Takes?<\/h2>\n
Brand placement is both an art and a science; you need to be creative and intuitive in placing your brand at the right place and at the right time. It\u2019s an intricate balance of marketing and psychology that, once you have mastered, become a powerful brand management tool.<\/p>\n
<\/p>\n
<\/p>\n
Why Audi cars? Well, because Tony stark flashed it at you:<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
See? And yeah, Captain America also loves Audi<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
The Avengers aren\u2019t the only ones doing product placements, remember this Pepsi scene from World War Z?<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
And this Oreo placement for Transformers 4?<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
Brand placement is everywhere. And it totally works.<\/p>\n
<\/p>\n
\n
<\/p>\n
The Subtle Art Of Brand Placement<\/strong><\/h2>\nBrand placement is a subtle art: be too obvious, and the audiences will catch on that you\u2019re trying to sell to them. Brand too little, and you\u2019ll see little effects on your brand placement efforts<\/a>.<\/p>\n <\/p>\n
Where and how you place your brand will also affect how your brand\u2019s image is crafted. Let\u2019s take a look at Audi\u2019s brand placement on the Avengers films:<\/p>\n
<\/p>\n
Who uses Audi?<\/span><\/p>\n <\/p>\n
\n- Tony Stark, the rich billionaire superhero also known as Ironman<\/li>\n
- SHIELD agents, the elite, secret group that protects the world<\/li>\n
- The superheroes<\/li>\n<\/ul>\n
<\/p>\n
What does this say about Audi? It frames their image as an elite brand. They\u2019re so elite that billionaires choose to drive their brand; they\u2019re also effective for any situation that\u2019s why government organizations choose to give their top secret agents and organizations an Audi.<\/p>\n
<\/p>\n
Sounds like the Audi brand? It sure does.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
\n <\/p>\n
Tips On How To Do Brand Placement Effectively<\/strong><\/h2>\nNow that you know how brand placement works and how it can affect your viewers and your brand image<\/a>, it\u2019s time to start thinking of your own brand placement.<\/p>\n <\/p>\n
Brand placement can be done in almost any visual medium and in almost any platform: Short films, Facebook videos<\/a>, Facebook live videos, Instagram pictures, Snapchat\u2014you name it. As long as it can be viewed, you can put a brand placement on it.<\/p>\n <\/p>\n
Of course, simply plastering your brand on any visual medium is crazy and way too obvious (subtle art, remember?) so here are some tips on how you can make your brand placement effective without being too pushy:<\/p>\n
<\/p>\n
\n <\/p>\n
Know Who Your Audiences Are <\/strong><\/h2>\nIt\u2019s important that you know who your audiences are and how they behave. By thoroughly knowing the profile of your target audience<\/a> and consumers, you can easily find a good spot to place your brand in. If you\u2019re a sporting brand, placing your brand on sport-related short films or action-packed movies is a good place to put your brand.<\/p>\n <\/p>\n
If you\u2019re a brand that focuses on bringing families and people together, romance or romance-comedy is the appropriate genre for you. Placing your brand in the right genre will greatly boost your brand\u2019s image in the right direction.<\/p>\n
<\/p>\n
\n <\/p>\n
Place Your Brand In The Right Scene<\/strong><\/h2>\nPlacing your brand at the right moment is also very important to make your brand placement impactful. Since each scene in a film delivers different kinds of emotions, it\u2019s crucial that you place your brand in a spot where the desired emotion is strongest<\/a>.<\/p>\n <\/p>\n
Let\u2019s take a page from Audi and The Avengers films again: \u00a0Audi\u2019s logo is flashed during the car chase scene in Captain America: Civil War. Audi\u2019s desired emotion is thrill and excitement since that is what their brand\u2019s feel is. So the efficient placement of the brand in that scene helps build Audi\u2019s brand image.<\/p>\n
<\/p>\n
\n <\/p>\n
Be Subtle With Your Placements<\/strong><\/h2>\nSubtly can\u2019t be stressed enough when it comes to effective brand placement; that\u2019s because your viewers shouldn\u2019t feel that your brand is there. Once they feel that your brand is \u201ctoo pushy\u201d, it\u2019ll ruin their viewing experience and the magic of the brand placement disappears.<\/p>\n
<\/p>\n
<\/p>\n
When it comes to brand placement. Timing is everything.<\/p>\n
<\/p>\n
\n <\/p>\n
Do You Have What It Takes?<\/h2>\n
Brand placement is both an art and a science; you need to be creative and intuitive in placing your brand at the right place and at the right time. It\u2019s an intricate balance of marketing and psychology that, once you have mastered, become a powerful brand management tool.<\/p>\n
<\/p>\n
<\/p>\n
Where and how you place your brand will also affect how your brand\u2019s image is crafted. Let\u2019s take a look at Audi\u2019s brand placement on the Avengers films:<\/p>\n
<\/p>\n
Who uses Audi?<\/span><\/p>\n <\/p>\n <\/p>\n What does this say about Audi? It frames their image as an elite brand. They\u2019re so elite that billionaires choose to drive their brand; they\u2019re also effective for any situation that\u2019s why government organizations choose to give their top secret agents and organizations an Audi.<\/p>\n <\/p>\n Sounds like the Audi brand? It sure does.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Now that you know how brand placement works and how it can affect your viewers and your brand image<\/a>, it\u2019s time to start thinking of your own brand placement.<\/p>\n <\/p>\n Brand placement can be done in almost any visual medium and in almost any platform: Short films, Facebook videos<\/a>, Facebook live videos, Instagram pictures, Snapchat\u2014you name it. As long as it can be viewed, you can put a brand placement on it.<\/p>\n <\/p>\n Of course, simply plastering your brand on any visual medium is crazy and way too obvious (subtle art, remember?) so here are some tips on how you can make your brand placement effective without being too pushy:<\/p>\n <\/p>\n <\/p>\n It\u2019s important that you know who your audiences are and how they behave. By thoroughly knowing the profile of your target audience<\/a> and consumers, you can easily find a good spot to place your brand in. If you\u2019re a sporting brand, placing your brand on sport-related short films or action-packed movies is a good place to put your brand.<\/p>\n <\/p>\n If you\u2019re a brand that focuses on bringing families and people together, romance or romance-comedy is the appropriate genre for you. Placing your brand in the right genre will greatly boost your brand\u2019s image in the right direction.<\/p>\n <\/p>\n <\/p>\n Placing your brand at the right moment is also very important to make your brand placement impactful. Since each scene in a film delivers different kinds of emotions, it\u2019s crucial that you place your brand in a spot where the desired emotion is strongest<\/a>.<\/p>\n <\/p>\n Let\u2019s take a page from Audi and The Avengers films again: \u00a0Audi\u2019s logo is flashed during the car chase scene in Captain America: Civil War. Audi\u2019s desired emotion is thrill and excitement since that is what their brand\u2019s feel is. So the efficient placement of the brand in that scene helps build Audi\u2019s brand image.<\/p>\n <\/p>\n <\/p>\n Subtly can\u2019t be stressed enough when it comes to effective brand placement; that\u2019s because your viewers shouldn\u2019t feel that your brand is there. Once they feel that your brand is \u201ctoo pushy\u201d, it\u2019ll ruin their viewing experience and the magic of the brand placement disappears.<\/p>\n <\/p>\n When it comes to brand placement. Timing is everything.<\/p>\n <\/p>\n <\/p>\n Brand placement is both an art and a science; you need to be creative and intuitive in placing your brand at the right place and at the right time. It\u2019s an intricate balance of marketing and psychology that, once you have mastered, become a powerful brand management tool.<\/p>\n <\/p>\n\n
<\/p>\n
\nTips On How To Do Brand Placement Effectively<\/strong><\/h2>\n
\nKnow Who Your Audiences Are <\/strong><\/h2>\n
\nPlace Your Brand In The Right Scene<\/strong><\/h2>\n
\nBe Subtle With Your Placements<\/strong><\/h2>\n
<\/p>\n
\nDo You Have What It Takes?<\/h2>\n