Most video ads come and go, but those that feature humour that makes us laugh, puns that make us think or content that tugs right at our heartstrings are here to last and definitely for a few years more.<\/p>\n
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In today\u2019s digital age, ads no longer merely promote businesses or the cause behind them, they now actually make a point, creating a meaningful impact among viewers. But, before we list down the most impressive, hard-hitting, humorous, creative and downright genius video advertisements we could find this year, let\u2019s explore further the power of today\u2019s video ads.<\/p>\n
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You\u2019ve heard the saying, a picture paints a thousand words. <\/i><\/em>But, did you know a minute of video is worth 1.8 million words<\/u><\/a>? It only means that with its immense power to get a message across the Internet – 60,000 times faster than text to be exact – you\u2019ll not find any better way to beat the annual decline of the average human attention span than a video content.<\/p>\n <\/p>\n In recent years, video marketing has paved the way for marketers to better influence and engage their target audience. While using video content in your marketing strategy used to be an option, it\u2019s now an essential part of your efforts that could either make or break your brand\u2019s success.<\/p>\n <\/p>\n In the past year, several brands have skyrocketed in the digital marketing segment, with their online successes credited to their respective powerful video commercials \u00a0– and with no further ado, here are some of the best video ads that went viral in 2018.<\/p>\n <\/p>\n Aired in the 2018 Super Bowl, It\u2019s a Tide Ad <\/i><\/em>recreates typical Super Bowl commercials – such as beer ads and jewellery ads, to name a few – before revealing that it\u2019s actually a Tide ad. It stars Stranger Things <\/i><\/em>actor David Harbour and is the most-tweeted commercial during the league championship.<\/p>\n <\/p>\n Its humorous approach and the montage of scenes make the ad relatable, leaving viewers sceptical whether the ad they see every day is a Tide ad. It\u2019s no wonder the Procter & Gamble commercial won the Cannes Lions Film Grand Prix award<\/u><\/a>\u00a0in June.<\/p>\n <\/p>\n https:\/\/youtube.com\/watch?v=jO553ijYaJw<\/p>\n <\/p>\n Intuit made its Super Bowl debut with this 15-second commercial which features a giant Intuit robot that creates a Skip Ad <\/i><\/em>button.<\/p>\n <\/p>\n There are a few things that make this ad great: it\u2019s short, straightforward and doesn\u2019t try to achieve much. The message is spot on: just as how Intuit – the company behind TurboTax and Quickbooks – help you save time, the commercial encourages Super Bowl LII commercials to follow suit. But, more than anything, the commercial also served as a teaser to the brand\u2019s four-minute animated video released prior.<\/p>\n <\/p>\n https:\/\/youtube.com\/watch?v=aOCaFC_wM0I<\/p>\n <\/p>\n In an effort to honour female farmers on Women\u2019s Equality Day, Land O\u2019Lakes has given the classic nursery rhyme, Old MacDonald Had a Farm <\/i><\/em>a feminist makeover.<\/p>\n <\/p>\n The agricultural cooperative pooled the talents of singer Maggie Rose and award-winning songwriter Liz Rose to create She-I-O<\/i><\/em>, a song that serves as a rallying cry for women breaking stereotypes, not only in dairy farming but in every industry as well. It debuted as part of the cooperative\u2019s All Together Better initiative program, where Land O\u2019Lakes will donate a dollar to Feeding America for every share, tag or comment on the music video.<\/p>\n <\/p>\nThe Best Video Ads of 2018<\/b><\/strong><\/h2>\n
It\u2019s a Tide Ad<\/b><\/strong><\/h2>\n
Giant Skip Ad<\/b><\/strong><\/h2>\n
She-I-O<\/b><\/strong><\/h3>\n