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Nowadays, companies are adapting to the changing world by incorporating digital marketing techniques in their business plans. It\u2019s one of the reasons they are thriving in this evolving industry. Unfortunately, the same can\u2019t be said for Toys R Us.<\/p>\n
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One of the main failures of Toys R Us was their lack of digital presence. To build a digital presence, a business should promote themselves by using innovating digital marketing techniques.<\/p>\n
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There are different digital marketing techniques Toys R Us could\u2019ve practised:<\/p>\n
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- Search Engine Optimization (SEO) – Building brand visibility through web search engines like Google and Bing.<\/li>\n
- Search Engine Marketing (SEM) – Achieving higher ranking in search engines through paid advertising.<\/li>\n
- Social Media Marketing (SMM) – Using social media platforms as means of promoting the brand.<\/li>\n
- Pay Per Click (PCC) – Basically an internet advertising model where the advertiser pays the publisher with each ad being clicked.<\/li>\n<\/ul>\n
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The problem with Toys R Us is they have failed in at least incorporating one or two of the aforementioned methods. From a digital marketing perspective, their SEO techniques are underutilised. Their websites aren\u2019t even convenient for phones and desktop usage.<\/p>\n
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Digital marketing is such a powerful method of creating an online presence. Almost everything a business can present should be seen online by anyone. From services to products, the strength of a digital presence can be beneficial in the long run. Through this manner, companies are able to connect with customers, gather data much more easily, and create a length of analytical predictions through the use of digital marketing.<\/p>\n
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How the company could have been saved<\/b><\/strong><\/h2>\n
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With the imminent passing of Toys R Us in the United States, we could only evaluate their business strategies and how they could have been saved. We could even assess their oversights and put their demise to good use for other companies to learn.<\/p>\n
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There are many things Toys R Us could have done to boost their sales and market visibility. One of them is to employ ads and content on social media platforms like Facebook and Twitter. Social media is a powerful setting to establish their digital presence; they could\u2019ve promoted new products and commercials to make them accessible to anyone.<\/p>\n
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Toys R Us has a wide selection of toys. Their products could have been made visible to everyone online through their web page. Unfortunately, their product pages aren\u2019t well optimised for Google search engines. Not enough utility is established for their product pages and visibility.<\/p>\n
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While the brand has permanently closed their doors in the United States, Toys R Us is still significantly present in Asian countries like Singapore, Philippines, and Hong Kong. Their Asian counterpart are still open to more worldly opportunities that can breathe new life to the industry. Maybe these surviving branches in Asia can learn from the faults of their fallen Western parallel.<\/p>\n
\u00a0<\/b><\/strong><\/p>\n
Geoffrey\u2019s Box: The Resurrection<\/b><\/strong><\/h2>\n
![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2018\/12\/Geofrfreys-Toy-Box.jpg\")
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Not all is lost and forgotten. As of early October 2018, Toys R Us has been planned to relaunch as its new name: Geoffrey\u2019s Toy Box. The name is titled after the brand\u2019s mascot Geoffrey. It also seems that they\u2019ve have retained the same image but with a new vision in mind.<\/p>\n
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Apparently, the brand\u2019s lenders who took part in the company\u2019s liquidation stages were already planning to relaunch Toys R Us. It\u2019s a smart move on their part to retain the brand\u2019s image after its sudden closure this year. Toys R Us is a universally known brand with an iconic mascot; it would almost be ridiculous to start over a brand new company again without preserving what\u2019s left of their legacy.<\/p>\n
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The current plan for them now is to set up at a few locations and let them grow from there. It\u2019s expected to see their business as a store-in-store kind of retail. Their next plan is unknown as of now, and we have yet to see from the brand\u2019s ongoing revival.<\/p>\n
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We can only hope for the best and see Geoffrey\u2019s Toy Box learn from their past mistakes.<\/p>\n","protected":false},"excerpt":{"rendered":"
It\u2019s been a few months since the famous Toys R Us was dug deep in its coffin, and there are still many questions to be answered. A few speculations have been pitched to why Toys R Us has failed their operations in the United States, United Kingdom, and Australia. Are children\u2019s interest in toys quickly […]<\/p>\n","protected":false},"author":7,"featured_media":11373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14],"tags":[15,494,502,503,504],"class_list":["post-5725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-2","tag-digital-marketing-tools","tag-geoffreys-toy-box","tag-toys","tag-toys-r-us"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/5725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=5725"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/5725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/11373"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=5725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=5725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=5725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}