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<\/p>\nGoogle algorithm plays an essential role in how your website ranks in the search engine results page (SERP). The only problem is that Google updates its algorithm about 600 times a year – and that\u2019s roughly two new updates every day.<\/p>\n
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Although most of these updates are minor, there are occasional major algorithm updates that affect the results in many significant ways. As a digital marketer, being in the know of these Google updates can make a great impact on your rankings, website traffic and ultimately, your SEO strategies.<\/p>\n
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So, how do you stay ahead of your competitors when the algorithm can change so suddenly? Keep your eyes peeled for the latest changes as they occur – and in this article, we look into the ways how.<\/p>\n
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Before you can fully grasp the impact of every algorithm update, you need to understand first what an algorithm is actually about.<\/p>\n
In a nutshell, the term algorithm <\/i>refers to the logic-based procedure for solving a problem. In the case of a search engine, the problem is how to find the most relevant pages for the particular search terms. Thus, the algorithm is how Google finds, ranks and provides relevant results.<\/p>\n
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In between 2011 and 2017, Google has released five major updates on its algorithm named Panda, Penguin, Hummingbird, Pigeon and Fred. But, in between these updates, there also some changes that weren\u2019t highly publicised but nevertheless may still have had an impact on your rankings.<\/p>\n
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Now, while there are many ways and strategies to stay on top of the game, the most essential of all is to make sure that your website adheres to Google\u2019s core rules<\/p>\n
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Following these practical rules can often let you get away with being clueless about the latest algorithm updates. But, don\u2019t let these afford you to be complacent as there will still be some updates that don\u2019t fall under these guidelines.<\/p>\n
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So, should you keep yourself up-to-date?<\/p>\n
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As a digital marketing agency, we firmly vote yes. You\u2019ll never know, the rules we follow today could change in an instant. Being aware of these improvements can give you an edge against your competitors and fortunately, there are many outlets where we can read the latest algorithm news.<\/p>\n
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Google Webmaster Central Blog<\/b><\/p>\n
It\u2019s fair to say that if you want to read news about something, it\u2019s best to read it directly from the source. So, who\u2019s better to announce an update than the Google Webmaster blog?<\/p>\n
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Although it\u2019s not going to tell you about every new update, it has a rich supply of information that can help shape your SEO strategy and which you will not find elsewhere.<\/p>\n
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Moz<\/b><\/p>\n
Moz is an in-depth SEO tool that offers free SEO guides and up-to-date archive of all the Google algorithm updates.<\/p>\n
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Its Google Algorithm Change History<\/a> is a definitive record of all the major changes in the algorithm for the last \u00a015 years. So, if you want to keep up with the Google changes, it should be one of the first places to go.<\/p>\n <\/p>\n SEMRush<\/b><\/p>\n Like Moz, SEMRush is also an online SEO resource that offers tools for tracking changes to the Google algorithm.<\/p>\n <\/p>\n It has a free dashboard named the SEMRush Sensor<\/a> which keeps track of the volatility of SERP fluctuations. It provides an in-depth report on how the new algorithm updates may be affecting your website in its category.<\/p>\n <\/p>\n There are many other sites that update you with the latest in SEO. It\u2019s up to you who you follow just as long as you\u2019re sure they are authoritative. Nevertheless, following a number of sites means you\u2019re likely to hear about any update almost immediately.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n![\"\"](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2018\/12\/Moz-Pro-logo1.jpg\"){kind=logo}
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