{"id":6149,"date":"2019-02-26T18:33:09","date_gmt":"2019-02-26T10:33:09","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=6149"},"modified":"2023-03-08T10:58:17","modified_gmt":"2023-03-08T02:58:17","slug":"changing-social-norms-with-social-media-as-an-effective-platform","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/changing-social-norms-with-social-media-as-an-effective-platform\/","title":{"rendered":"Changing social norms (with social media as an effective platform)"},"content":{"rendered":"

You know how the saying goes: \u201cAll publicity is good publicity\u201d. This can go many ways, of course, especially with how corporations are using ads nowadays. Just take a look at how Gillette managed to create a storm of mixed reception from audiences with their <\/span>short film<\/span><\/a> that was released last January. It received a lot of attention, both good and bad. The outcome though? That\u2019s up for debate.<\/span><\/p>\n

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However, we can all agree with one thing. Gillette and their ad managed to stir the pot and gather a lot of publicity, both positive and negative. Still, there are a lot of other ways they could have handled it well. Looking further back, we can use Whisper and their movement \u201c<\/span>Like A Girl<\/span><\/a>\u201d as a perfect example.<\/span><\/p>\n

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Whisper and their brand <\/span>Always <\/span><\/i>successfully delivered an ad in 2014 while using their slogan \u201cLike a Girl\u201d as their driving force. The campaign from Leo Burnett sparked a lot of positive reactions from audiences and won the 2015 Emmy Award for outstanding commercial.<\/span><\/p>\n

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It\u2019s an effective strategy to utilise social movements to gather enough publicity. The \u201cLike a Girl\u201d movement did really well enough to gain enough attention from their target market. But how exactly so? How is utilising social movements an effective strategy in this day and age?<\/span><\/p>\n

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Social issues attract attention<\/b><\/h2>\n

There\u2019s no doubt the 21<\/span>st<\/span> century is defined by a reshaping of cultural norms, for better or for worse. Racism, sexism, and homophobia are just some of the main issues being tackled today. Although social issues were already tackled for over a hundred years, now is the best time to openly express each other\u2019s opinions thanks to the internet. <\/span><\/p>\n

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Everyone has a voice. With the amount of freedom we have today due to advancements in technology, we can finally voice out what we have in mind.<\/span><\/p>\n

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Nowadays, it\u2019s even easier for companies to take advantage of social movements by incorporating themes and issues in their campaigns. Such is the case for <\/span>Always <\/span><\/i>and their \u201cLike a Girl\u201d campaign. <\/span>Always <\/span><\/i>encouraged a change in culture by deviating from society\u2019s norms, specifically the negative connotation \u201clike a girl\u201d.<\/span><\/p>\n

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It\u2019s a daunting task to execute, but is nevertheless, a guaranteed way to spark publicity. In this modern age, incorporating social issues will gain enough attention, especially with the use of social media. <\/span><\/p>\n

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With so many people nowadays on their devices 24\/7, there\u2019s always a way to make sure an ad or campaign will reach its desired target market. Incorporating social issues is just one good example of attracting attention in this modern world.<\/span><\/p>\n

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Staying true to your target market<\/b><\/h2>\n

Always<\/span><\/i> went loud and defended their target market by changing societal norms regarding the world\u2019s negative view over the phrase \u201cLike a Girl\u201d. The reactions were positive, mainly from women and girls who felt the ad was empowering.<\/span><\/p>\n

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This strategy propelled the brand to stay true to their target market by relating to the audience. If there\u2019s one effective way to get promote your brand, it\u2019s to relate to your customers. Establishing a relationship with your customers is the main goal of every ad, and a campaign from <\/span>Always<\/span><\/i> proved to be safe and efficient in by doing so.<\/span><\/p>\n

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Incorporating social media as a platform<\/b><\/h2>\n

With powerful platforms such as Facebook and YouTube, it\u2019s no doubt that companies will continue to thrive forward by incorporating effective digital techniques in their online endeavours. The capabilities of social media platforms such as Facebook, YouTube, Twitter, and many more, allow brands to establish a connection with customers on a more personal level. Not only that, but there\u2019s a higher chance of reaching your target market by going digital.<\/span><\/p>\n

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Digital marketing is the way to go nowadays, and <\/span>social media is one of the first steps brands should take if they want to push forward<\/b><\/a>. With the emergence of social issues as an occurring trend, it\u2019s no surprise brands are jumping in the #MeToo movement. <\/span><\/p>\n

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If a brand is thinking of utilising social themes in their campaigns, they better do it with proper intent and integrity. Just follow <\/span>Always<\/span><\/i> and how they managed to deliver a safe, honest, and integral campaign, and you\u2019ll gain enough attention to gather good publicity.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

You know how the saying goes: \u201cAll publicity is good publicity\u201d. This can go many ways, of course, especially with how corporations are using ads nowadays. Just take a look at how Gillette managed to create a storm of mixed reception from audiences with their short film that was released last January. It received a […]<\/p>\n","protected":false},"author":3,"featured_media":11629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[21],"tags":[22],"class_list":["post-6149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-social-media-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/6149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=6149"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/6149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/11629"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=6149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=6149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=6149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}