{"id":6790,"date":"2019-05-28T14:36:19","date_gmt":"2019-05-28T06:36:19","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=6790"},"modified":"2023-03-08T11:21:13","modified_gmt":"2023-03-08T03:21:13","slug":"digital-marketing-tips-how-to-beef-up-your-facebook-page","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/digital-marketing-tips-how-to-beef-up-your-facebook-page\/","title":{"rendered":"Digital Marketing Tips &#8211; How to beef up your Facebook page"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We all know how powerful Facebook is. To say that Facebook is one of the leading social networking sites is an understatement. To put it more lightly, Facebook is <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\"> social networking site for both personal and business use.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Having a Facebook page for business is essential. In this day and age, being alive and well in social media should be a priority. Without a well-performing page on any social media site, your business won\u2019t thrive as expected.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Elevate your path to success! Your Facebook page holds a lot of potential, so take it up a notch and boost your account. You\u2019ll make a sizeable community along the way! Here\u2019s how you can beef up your Facebook page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"1\"><b>Keep your template updated<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your template showcases your brand\u2019s type and goals. It\u2019s the first impression of your visitors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The template options may seem similar to each other, but their information is actually based on your business. Here are the current business page templates:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Non-profit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Politicians<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shopping<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Restaurants &amp; Cafe<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Venues<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video Page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Standard<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Make the most out of your template by using each every included tab. You can easily manage each <\/span><a href=\"https:\/\/www.facebook.com\/help\/173376349438782?helpref=faq_content\"><span style=\"font-weight: 400;\">tab and section<\/span><\/a><span style=\"font-weight: 400;\"> to your liking to add more to your brand\u2019s descriptions. You can include live videos, services, or even application.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"2\"><b>Focus on visuals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First impressions last, especially for brands online. Create appealing images or videos that represent your business to its core. The cover page is the most important image you should focus on since it\u2019s the very first thing your visitors will see.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your cover image isn\u2019t enough to catch the eye of your customers, promote other aspects of your brand. Consider your services, products, opportunities, and make engaging images out of them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Conceptualise a creative theme of your brand image. Whenever you post images or videos, make sure they\u2019re intact with your overall theme. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Colour and typography are two major factors of brand presentation, so it\u2019s safe to consider your marketing potential by focusing on these two aspects. Creating eye-catching visuals will surely make an impression.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"3\"><b>Utilise Messenger<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone likes a responsive business. Replying to your customers as quickly as possible is a good of saying they\u2019re important. It\u2019s a satisfaction for the customer knowing that their answers are delivered as quickly as possible. Utilise the Facebook Messenger application and connect with your customers on a consistent basis.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As of today, Facebook has updated its Business Page Messenger to supper 24\/7 customer services and responsiveness. You can offer pre-set messages as automated responses so you can reply to them even when you\u2019re offline. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Utilising Facebook Messenger enables you to connect with more customers. In return, you\u2019ll build stronger customer relationships.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"4\"><b>Facebook marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Paid ads are a way to improve your social ranking on Facebook. It\u2019s an effective campaign that boosts natural posts and extends the reach of your content to certain audiences. You\u2019ll acquire target customers by evaluating personal user data gathered paid ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a limitless number of options when using paid ads. You\u2019ll take control of the data that\u2019s gathered. From here, you can utilise the demographic filters so you know which target your ads will reach.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"5\"><b>Consistent content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Content is the driving force behind every marketing strategy. From <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">white hat SEO<\/span><\/a><span style=\"font-weight: 400;\"> to outsourcing, content is the hook that will keep your customers in touch with your brand. Focus on content as your number one priority.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Remember, the goal of your Facebook page is to deliver valuable content to your customers. This means you\u2019ll have to publish quality content consistently. Think about what else your brand can offer by branching out your content to anything related to your business. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Conduct interviews, create engaging articles, or create case studies; these actions will build the bulk of your Facebook page. Eventually, your content will be the reason why your customers are loyal to you in the first place.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"6\"><b>Promote elsewhere<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook may arguably be the most powerful platform on social media, but that doesn\u2019t mean you can\u2019t utilise other networking sites. Feel free to use Instagram, Twitter, or even WhatsApp as platforms for your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With the aforementioned examples, always provide links that will connect them back to your Facebook page. Use other social networking sites as a medium for promoting your Facebook page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to know more about other digital marketing techniques? Contact OOm, an <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">SEO company in Singapore<\/span><\/a><span style=\"font-weight: 400;\"> with loads of different options for improving brand awareness, boosting rankings, and outsourcing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know how powerful Facebook is. To say that Facebook is one of the leading social networking sites is an understatement. To put it more lightly, Facebook is the social networking site for both personal and business use. &nbsp; Having a Facebook page for business is essential. In this day and age, being alive [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14],"tags":[408,15,35],"class_list":["post-6790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-brand-marketing","tag-digital-marketing-2","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/6790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=6790"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/6790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/10822"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=6790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=6790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=6790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}